Product Marketing Manager, Bolster AI

$165-185k

+ Equity

Mid level

San Francisco Bay Area

3+ days a week in office (Santa Clara, CA)

Phishing and scam protection for the internet

Job no longer available

Phishing and scam protection for the internet

21-100 employees

B2BArtificial IntelligenceSecurityEnterpriseCyber Security

Job no longer available

$165-185k

+ Equity

Mid level

San Francisco Bay Area

3+ days a week in office (Santa Clara, CA)

21-100 employees

B2BArtificial IntelligenceSecurityEnterpriseCyber Security

Company mission

To stop evolving phishing and impersonation attacks across all channels with near-perfect AI accuracy, protecting users from online scams and threats.

Job

Company

Role

Who you are

3+ years of product management, product marketing, or product-led growth marketing experience for a high-velocity SaaS company
Proficiency in reporting funnel metrics, strong analytical thinking, and the ability to identify gaps for continuous improvement
Strong judgment and problem-solving skills
Excellent verbal and written communication skills and ability to tell compelling stories in an efficient way
Demonstrated ability to collaborate with teams in a fast-moving, dynamic and sometimes ambiguous business environment across time zones
Strong written and verbal communication and presentation skills
Ability to translate technical, complex concepts into easy-to-consume value propositions

What the job involves

Own the marketing strategy for Product Led Growth (PLG), collaborating with the broader Marketing and Product teams to execute initiatives to drive customer acquisition
Act as a bridge between the Marketing teams and the Product team to ensure the company marketing strategy is aimed at maximizing PLG funnel goals
Create nurture campaigns, webinars, social media, and blog posts that tell the story of how Bolster supports researchers, developers, and analysts
Creating compelling messaging and positioning for self-service, launching new features, enabling the field, collaborating with business development and demand generation, and content marketing
Map the competitive landscape and markets, and position Bolster products with deep understanding of overall value proposition, features, functionality, verticals and use cases
Deliver high impact product and feature launches in collaboration with product management
Deliver key messages to analysts and press on the Bolster product messaging, positioning, launches, and features
Collaborate with content marketing to create data sheets, white papers, case studies, presentations, demos, and website content for self service

Our take

Fraud is a multi-billion dollar problem for businesses of all sizes and, as more activity moves online, it can put a real dent in user trust. So fraud-prevention platforms, like that offered by Bolster AI (previously RedMarlin), have never been more crucial to operations.

Bolster uses AI to automate the process of reviewing and categorizing sites to find fraudulent activity. With things such as phishing sites on the rise, this automated approach is future-ready for the changing needs of businesses.

Bolster’s team includes industry veterans from leading companies like McAfee, Cisco, and Symantec, so they have a wealth of hefty imported experience on board. In 2024, a new CEO was also brought in and is leading the company into its next phase of growth.

Steph

Company Specialist at Welcome to the Jungle

Insights

30% employee growth in 12 months

Glassdoor (4.4)

Company

Company HQ

Santa Clara, CA

Leadership

Rod Schultz

(CEO)

Rod is currently a Member of the Forbes Technology Council and an Advisor at Bee Partners. Prior to joining Bolster in 2024, he was a Senior VP of Product at DUST Identity and the Head of Product Security & Privacy at Zoom.

Jeff Klinkrodt

(CFO)

Prior to joining Bolster in 2023, Jeff spent nearly8 years at vArmour as the VP of Finance. He was also an Advisor at Agylytyx for 5 years and a Senior Director of FP&A at ON24 for 4 years. Before that, he spent nearly 12 years at Cisco in various roles, including Senior Controller of Corporate Portfolio Management.

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