Inbound Marketing Manager, Holistic AI

• To be successful in this role, you should have previous experience developing leads from marketing campaigns
• Previous experience in inbound marketing
• Excellent communication and interpersonal skills
• Creative thinker and problem solver
• Efficient organizational and time management skills
• Data-driven and research-oriented
• Proficiency in marketing automation and blogging software features

Desirable

• We are looking for an Inbound Marketing Manager to lead the inbound generation efforts that result in MQLs (marketing qualified leads). Ultimately, responsible for attracting qualified prospects to our website, and helping us to convert them into leads and customers, using relevant and helpful online content
• In addition, you will work with the content team to produce drip marketing and other inbound bound campaigns to generate leads
• Ultimately, you will boost sales and contribute to our long-term business growth
• Build and manage a rich content/editorial plan & calendar that attracts a qualified audience (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.)
• Creating, managing, and executing multi-channel marketing campaigns leveraging SEO, social, inbound marketing, email, mail/print campaigns and events to drive customer acquisition
• Optimize marketing automation and lead nurturing processes through email, content, and social channels
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and convert customers
• Conducting customer, competitor, and product research
• Create monthly reports containing a robust description of monthly activity, suitable advice and recommendations and a clear summary of performance against the key performance indicators and metrics
• Propose new and improved inbound marketing campaign ideas