Over 80% of millennials and Generation Z actively seek out brands whose values align with their own, To attract this younger, socially-conscious generation, many companies are finding creative ways to showcase their ethics. Beam Impact offers an exciting solution: an app that allows users to purchase from Beam's partner brands, which then pledge to donate a portion of sales to a charity of the customer's choice.
It's an interesting position, and Beam has ambitious goals - aiming to channel $10B to high-impact charities. Since its founding in 2017, the company has partnered with over 180 brands, including major names like Glow Recipe, StarFace, and Ikea. Benefiting both consumers and brands.
Beam reports that users frequently return to their partner brands, driven by the opportunity to support meaningful causes through the free app. Investors have also been drawn to the concept, backing Beam with substantial funding. It will be fascinating to see how this win-win model evolves in the coming years.
Freddie
Company Specialist at Welcome to the Jungle