Director of Product Marketing, EcoOnline
Solutions & Platform
CA$140-180k
Health and safety, chemical & ESG software
Open for applications
Health and safety, chemical & ESG software
501-1000 employees
Open for applications
CA$140-180k
501-1000 employees
Company mission
To help our customers create safe, sustainable, efficient, and attractive workplaces through user-friendly SaaS tools.
Role
Who you are
- Ideally you will come with 10+ years’ experience in B2B Product or Solution Marketing within enterprise SaaS (15+ years overall professional experience preferred)
- Proven experience leading go-to-market strategy for multi-product solutions or platform-based offerings
- Strong strategic thinking and commercial acumen, with the ability to connect product capabilities to meaningful business outcomes
- Demonstrated success influencing cross-functional stakeholders in a matrixed organisation where impact is driven through collaboration rather than authority
- Experience designing and leveraging win/loss programmes or structured voice-of-customer initiatives
- Confident public speaker, comfortable presenting to large and senior audiences, with excellent written communication skills
- Experience working in international or global SaaS environments is advantageous
- Background in EHS, compliance, ESG, risk or adjacent regulated software markets is beneficial but not essential
- Pragmatic Marketing, Product Marketing Alliance (PMA) or SiriusDecisions certifications are a plus
What the job involves
- We’re looking for a Director of Product Marketing to lead the positioning and go-to-market strategy for EcoOnline’s cross-product solutions and platform innovations
- As our portfolio expands, connecting our products into clear, outcome-driven solutions is critical to growth
- In this role, you’ll define and drive the overarching EcoOnline suite narrative, ensuring we articulate how our connected platform solves the most pressing challenges faced by our ideal customers
- You’ll operate at the intersection of Product, Sales and Marketing, shaping solution strategy, embedding buyer insight into decision-making and elevating how we bring multi-product innovations to market globally
- This is a high-impact, strategic role for someone who thinks in solutions rather than features and thrives in a fast-growing SaaS environment
- Define and own positioning and messaging for EcoOnline’s cross-product solutions and connected platform innovations
- Drive go-to-market strategy and execution for multi-product bundles and platform-level launches
- Identify opportunities to package products to address high-priority market problems and accelerate multi-product sales growth
- Establish and lead a structured win/loss programme to embed voice-of-customer insight into GTM strategy
- Develop compelling solution narratives across the buyer journey, including case studies, presentations and sales enablement tools
- Enable Sales, Customer Success and Channel teams to articulate EcoOnline’s platform value clearly and consistently
- Partner closely with Demand Generation, Product Management, RevOps and Commercial teams to ensure cohesive, high-impact launches
- Represent EcoOnline at webinars and industry events as a subject matter expert
Our take
Workplace safety lies primarily in the hands of workers and employees. EcoOnline has set out to challenge unsafe work environments and practices by providing employee training and workplace safety solutions in the form of EHS and chemical management SaaS tools.
Its solutions are extremely customisable and so cover a wide range of different industries. This has allowed the company to attract customers such as the NHS, Siemens, Legoland and Johnson & Johnson.
EcoOnline is constantly adding newer EHS areas such as sustainability to its portfolio of solutions which will help expand its customer base even further. Backed by strong institutional investors, listed on the Oslo exchange, and boosted by several acquisitions, the company is well set to see continued growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
29% employee growth in 12 months
Company
Funding (1 round)
Feb 2019
$0.6m
GRANT
Total funding: $0.6m
Company benefits
- Robust health coverage
- Extended parental leave
- Generous paid time off
- Accelerated learning paths
- Team Wellness Initiatives
- Company-wide Events
- Employee Resource Groups
- Recognition awards
Company HQ
London, UK
Leadership
Tom Goodmanson
(CEO)Tom has a wealth of leadership experience, having served as Sr. Manager at KPMG, President and CEO of Calabrio, CFO of Magenic Technologies, and CFAO at Gelco Expense Management.
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