Head of Global Customer Marketing, Asana
$207-279k
Organising work in one connected space
Job no longer available
Organising work in one connected space
1001+ employees
Job no longer available
$207-279k
1001+ employees
Company mission
To enable the world's teams to work together effortlessly.
Role
Who you are
- Minimum 8 years of customer marketing experience
- Experience managing and leading teams – you’re a hands-on manager who can effectively balance leading a team with being an active contributor
- Strong understanding of the customer experience and how to leverage customer advocates to drive business growth, preferably in B2B or in the tech/SaaS industry
- You thrive in ambiguity and are incredibly solutions-oriented
- Meticulous in creating organization, structure, and documentation, while also doing great things fast
- Strategic program owner who can influence across levels and prioritize measurable business outcomes over the volume of outputs
- Strong relationship builder and listener, who has exceptional written/oral, presentation, and deck-building skills
What the job involves
- Lead and grow a talented team of customer storytellers to be the go-to experts to tell our customers’ stories, their most impactful use cases with Asana, and opportunities to position them as thought leaders
- Partner with teams across the company to amplify our customers’ stories in marketing, sales, and investor relations efforts
- Proactively identify and prioritize the most impactful opportunities to leverage our customers across marketing campaigns, press and thought leadership, events, analyst and investor engagements, and sales conversations
- Partner with our global sales and customer success teams to better understand their accounts, build customer relationships, and source the most compelling customer stories and proof points
- Champion and optimize our database of existing customer content, and drive ongoing adoption and continuous improvement of outputs
- Optimize the story development process from interview to promotion, working with other marketers to create content in the form of written case studies, videos, quotes, speaking opportunities, and other formats
- Scale and evolve our executive customer engagement forums, including our Customer Advisory Board, as a way to deepen executive relationships and support revenue growth
- Maintain a pulse on customer marketing and advocacy trends in the industry and among competition, and bring new, innovation ideas for leveraging customer stories on Asana’s marketing and sales programs
Our take
Asana is a web and mobile application designed to help teams organise, track, and manage their work. Acting as a unified hub, it empowers teams to effortlessly generate projects, delegate responsibilities, set deadlines, and foster direct task-related communication, transcending the inefficiencies of traditional email-based coordination.
Despite facing competition from established players like SmartSheet in its market, Asana has navigated its path, bolstered by a successful Initial Public Offering in 2020 and a track record of startup triumphs. This strategic prowess has propelled Asana to amass a robust clientele exceeding 100,000 organizations, boasting notable entities such as Uber and Air France among its ranks.
Since its inception, Asana has undergone exponential growth, with its reach extending to offices sprawled across four continents worldwide. This expansion not only underscores its global footprint but also signifies its commitment to fostering diverse talent pools and catering to a broad spectrum of clients.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jun 2020
$200m
CONVERTIBLE
Nov 2018
$50m
SERIES E
Total funding: $414.4m
Company benefits
- Benefits - From comprehensive health benefits including mental health programs and coaching to our in-house culinary program and supportive parental leave policies, our benefits are intentionally designed to ensure that you are energized, focused, and thriving
- Growth - We know that growth isn’t always linear, so we’ll support you in achieving your personal and professional goals. You’ll have the opportunity to take on big responsibilities that impact our success as a company and challenge you in new and fulfilling ways
- Development - We believe in providing everyone with coaching and mentorship. You’ll have access to Conscious Leadership training, success guides, free executive coaching, and our manager training and enablement program
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Dustin Moskovitz
(Co-Founder & CEO)A Harvard economics graduate, Dustin co-founded Facebook in 2004 before branching off in 2008 to found Asana. They are also the co-founder of Open Philanthropy Project and Good Ventures.
Justin Rosenstein
(Co-Founder)Previously Engineering Manager at Facebook and a Product Manager at Google. Currently Co-Founder of One Project.
Salary benchmarks
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