Senior Manager of Retail Marketing, Studs
$125-155k
+ Stock Options in connection with the Company’s Equity Incentive Plan
3+ days a week in office
Piercing studio
Be an early applicant
Piercing studio
201-500 employees
Be an early applicant
$125-155k
+ Stock Options in connection with the Company’s Equity Incentive Plan
3+ days a week in office
201-500 employees
Company mission
To become the most trusted national authority in Earscaping®.
Role
Who you are
- 6+ years of experience in retail marketing, field marketing, or experiential marketing within a multi-location retail or service-based business
- Demonstrated experience building repeatable programs and operationalizing them at scale
- Strong project management and cross-functional coordination skills
- Comfortable operating independently and making informed tradeoffs in a fast-paced environment
- Data-literate with the ability to interpret traffic and booking trends to guide decisions
- Clear written communicator with experience building toolkits, playbooks, or execution guides
What the job involves
- The Senior Manager, Retail Marketing owns the strategy and execution of Studs’ retail marketing engine across a growing national studio fleet
- This role builds scalable, repeatable programs that drive measurable traffic and booking lift while ensuring initiatives are operationally executable across 45+ studios
- This is a high-ownership individual contributor role with cross-functional influence. Success requires structured program design, disciplined project management, and clear measurement of business impact
- The Senior Manager is accountable for delivering measurable results by making clear, timely decisions, aligning cross functional partners, and driving disciplined execution from brief through launch and optimization
- Design and operationalize standardized retail marketing programs (e.g., studio events, local activations, partnerships, student initiatives) that can be executed consistently across all studios
- Build clear toolkits, intake processes, timelines, and SOPs that enable studio teams to execute without ambiguity
- Own the national retail marketing calendar, ensuring alignment across brand campaigns, product launches, and studio-level priorities
- Continuously refine programs based on performance data and field feedback
- Partner closely with Retail Operations to ensure initiatives are operationally feasible and clearly communicated to field leadership
- Own retail marketing participation for new studio openings, including launch planning and post-launch analysis
- Collaborate with Growth, Creative, CX, and Data to coordinate assets, timelines, and measurement
- Proactively identify execution gaps and resolve issues without routine escalation
Our take
Conscious consumption and the influence of social media advertising have ushered in a new era of Direct-to-Consumer (D2C) brands targeting mindful millennials and Gen-Z customers. Among these brands, Studs has seized the opportunity, focusing on the ear-piercing market.
Studs does not merely provide ear-piercing services; it is crafting an entire experience for its customers. The company's leadership firmly believes that customers are increasingly using earrings to celebrate self-expression and mark significant milestones in their lives. Studs aims to build a brand that resonates with these precious moments, offering a unique approach to jewelry.
To achieve its vision, the company has embarked on a national expansion of its physical retail locations, now sporting 23 locations across the US with plans for more to open very soon. And with famous customers like Emma Chamberlain, Dixie D'Amelio and Rosalía, the company is truly on its way to cementing its place as a leader in the world of piercing.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
96% employee growth in 12 months
Company
Funding (2 rounds)
Oct 2021
$20m
SERIES B
Nov 2019
$3m
SEED
Total funding: $23m
Company benefits
- Health & Wellness: A comprehensive benefits package that includes premium medical, dental, and vision coverage; 401k; life insurance; and lifestyle reimbursement.
- Paid Family Leave: Three months of paid family leave for all full-time corporate and retail employees (biological, adoptive, and foster parents are all eligible)
- Flexible Schedule: Ample paid time off plus a paid sabbatical after your first four years
- Transparency: Employees are given the information and context they need to succeed via feedback forums like Town Halls, AMAs, and weekly one-on-one’s
- Growth & Development: Trainings, performance reviews, and ongoing coaching to help you continuously grow professionally
- Studs Discounts: Discounts on piercings and products (we’ve got your friends and family covered too!)
Company HQ
Bowery, New York, NY
Leadership
Anna Harman
(Co-Founder & CEO)Prior to Studs, they were acting Chief Customer Officer at Jetblack. Also worked as Head of Operations at Fitz, a wardrobe tech company, and was COO of Research Analytics at Bridgewater Associates.
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