Regional Marketing Manager, Everytable
$70-85k
Healthy fast food company
Job no longer available
Healthy fast food company
101-200 employees
Job no longer available
$70-85k
101-200 employees
Company mission
Everytable's mission is to make fresh, nutritious meals affordable for everyone.
Role
Who you are
- 3-5 years marketing experience, preferably in field marketing and store growth
- Expect to be interacting with Store Ops and Store Managers and in stores up to 90% of the time
- Excellent writing and communication skills
- Background in food/restaurant industry and passion for food equity is desirable
- Comfortable working in a fast-paced startup culture; can adapt quickly and effectively to changing needs and expectations (we all roll up our sleeves and get stuff done!)
- Has a start-up mentality, entrepreneurial spirit and is familiar with grassroots marketing
- An outgoing, connecting personality capable of educating and inspiring others
- Ability to execute on multiple initiatives/projects with close attention to detail
- Mission-driven
- Bilingual in English/Spanish is a plus
What the job involves
- Partners with retail operations + Strategic Partnership team to build and implement regional marketing strategy to drive brand awareness and traffic in support of New Store Openings (NSOs), including but not limited to choosing influential community partners, identifying key community events to attend, planning Grand Opening events to support the revenue growth
- Partners with retail operations to drive effectiveness, to identify opportunities for improvement, to understand marketing needs, and to increase sales
- Collaborates with the brand marketing team to develop promotional materials and marketing elements that align with the overall brand voice, platform, and strategy
- Manage NSO budget
- Local Store Marketing - Planning & Execution
- Build local store marketing plans and maintain regional calendar for designated Everytable restaurants: identify community meetings to attend, events to host or attend, key area employers and traffic drivers, while measuring, evaluating, and reporting on regional marketing initiatives
- Establishes relationships with key community partners while project managing, executing and measuring the impact of multiple store openings and Local Store Marketing (LSM) initiatives at once
- Attends NSOs and LSM activities within the community as required by store Marketing Plans
- Build relationships with retail operations team and store General Managers to constantly be aware of new opportunities, challenges and needs of each store and train team to execute their own local store marketing
- Oversee community relationships with area influencers and landlord contacts to be aware of what’s happening in each community
- Deploy Brand Ambassadors (BAs) as needed for events and campaigns
- Manage budgets for assigned set of stores
- Identify local advertising opportunities that make sense for a specific community: Oversee street teams strategy to support awareness and trial driving initiatives
- Track all contacts made within the store communities and report success metrics (BA performance, LSM initiative recaps, etc.) on a weekly and monthly basis, sharing best practices and ideas for improvement to increase store revenues
Our take
Everytable is a multi-channel healthy food company, registered as a Public Benefit Corporation (PBC). It sets its prices according to the median income of the zip codes it serves to address the lack of equity in healthy eating.
The company provides freshly made grab & go meals through its physical stores, same day delivery, and subscription based meal prep services. It also recently started operating smart fridge vending machines targeted for office buildings, college campuses and similar locations.
While operating at the intersection of the burgeoning (but highly competitive) health, wellness, food delivery, and meal prep industries, Everytable’s sliding scale pricing structure is helping it stand out from the crowd.
Having established itself in California, Everytable has since launched in New York where it’s eyeing up a rapid expansion over the next few years. The company has attracted major investment as well as plenty of goodwill from the media and public alike.
Freddie
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2023
$25m
SERIES C
Aug 2022
$55m
SERIES C
Total funding: $103.8m
Company benefits
- Free delicious Everytable meals during your shift
- 20% off all meals + delivery subscription service
- Employee Assistance Program
- Company-Sponsored Best in Class Benefits (Medical, Dental, Vision, Life Insurance)
- 401(k) program
- Paid Parental Leave
- Fitness/Wellness Program
- Voluntary Accident/Critical Illness/Hospital Indemnity Insurance
- Dependent FSA
- Transit + Parking Benefits
- Pet Insurance *Growth + Development
- Culture of feedback and coaching (bi-annual performance appraisals)
- Social Equity Franchise Program – a unique opportunity to own your own Everytable retail storefront after training in Everytable University!
- Pay it Forward Program
- Flexible working environment (depending on role requirements)
- Full-time and part-time positions available
- Paid vacation/sick/holiday time
Company HQ
University Park, Los Angeles, CA
Leadership
Sam Polk
(CEO)Founder, Board Member & former Executive Director at FEAST, a healthy food non profit. Author of For the Love of Money: A Memoir. Former Bank of America Bond & CDS Trader, and former ON24 Business Development Manager.
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