Marketing Associate, Muddy Trowel

Commercial team

£25-30k

Junior and Mid level

London

2-3 days a week in office (Hatfield)

Curated potted plant kits

Job no longer available

Curated potted plant kits

1-20 employees

B2CLifestyleFlowerseCommerce

Job no longer available

£25-30k

Junior and Mid level

London

2-3 days a week in office (Hatfield)

1-20 employees

B2CLifestyleFlowerseCommerce

Company mission

To make gardening more accessible for the next generation of plant lovers by simplifying plant buying and offering personalised support to help people fulfil their gardening ambitions, regardless of the size of their outside space.

Job

Company

Role

Who you are

Highly organised - This role requires a high level of organisation as you will be managing a number of different tasks and responsibilities
Excellent attention to detail and well-prioritised - you can handle tasks in real-time and manage a fluctuating workload
Dynamic - you are flexible to changing priorities and willing to muck in for a fast-growing business
Creative - you will be leading from a creative standpoint on the development of our brand assets and photography

Desirable

Previous experience working in a marketing role - experience working across marketing disciplines and familiarity with tools such as Google Analytics, CRM systems or the Adobe suite would be an advantage
Experience running and monitoring digital campaigns / sponsored content such as Google search, Facebook ads, Instagram, and TikTok would be a benefit

What the job involves

Monitoring and optimising our evergreen digital marketing activities, such as Google Ads and Social campaigns
Exploring new channels for sales and marketing activities (e.g. Amazon, partnerships, etc)
Developing blogs and articles for content marketing and to support our customer base with plant-care expertise
Clarifying and communicating a strong competitive positioning and customer proposition and consistently executing this across all our customer touchpoints
Optimising our website for our target audience and increasing conversion on site
Working alongside our Community Associate on organic social content and customer newsletters to encourage repurchase
Planning and executing seasonal and event-driven campaigns

Salary benchmarks

Our take

Bringing plants and nature into everyday life is a great way of reducing stress and anxiety in the modern world. But the process of gardening can be too messy and time-consuming for people.

Initially founded to support gardeners at the start of the COVID-19 pandemic, Muddy Trowel is tackling this problem by removing the hassle and hard work out of growing beautiful plants and flowers.

Its service delivers customised and curated collections of plants to consumers' doors, making gardening more accessible and simple with intuitive guides. It does this all with a fundamental focus on sustainability, with free compost, long-life plants, and varieties that bees and pollinators love.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Trustpilot (4.6)

Company

Funding (1 round)

Oct 2021

$1.4m

Total funding: $1.4m

Company benefits

Support for flexible working alongside London office
25 days holiday (plus bank holidays)
Work from home opportunities
Half-day off every month to do something plants or gardening-related
Workplace pension

Company HQ

Hatfield, UK

Leadership

Stephen Folwell

(Founder)

Having worked at McKinsey, Stephen spent a year at ITV before 6 years at the Guardian. He was co-founder and CEO at LOVESPACE and started Muddy Trowel in April 2020.

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