Director / Vice President of Product Marketing, Runway
$300-380k
Salary applicable for US candidates, may vary in other locations
More information about location
AI-powered creativity tools
Open for applications
AI-powered creativity tools
201-500 employees
Open for applications
$300-380k
Salary applicable for US candidates, may vary in other locations
More information about location
201-500 employees
Company mission
To ensure that anyone anywhere can tell their stories.
Role
Who you are
- 8+ years in product marketing, including time leading PMM for a winning enterprise product at meaningful scale. You’ll bring a track record of work that moved business metrics and grew new verticals (not just launches & messaging that you shipped)
- Core & Vertical expertise. You’re comfortable leading product positioning exercises at the executive level. You come with a proven track record of industry/vertical product marketing, including defining, developing, and launching new verticals
- Exceptional positioning and narrative craft. You can take research concepts and technical products and make them land for a discerning, professional audience. You create sharp positioning, ad creative, and launch stories (and you can write them yourself)
- You thrive in an environment with rapid pace and a high accountability culture. You move very fast, make decisions with incomplete information, and instinctively gravitate toward shipping today (not writing docs for tomorrow)
- Sharp competitive instincts. You track markets closely, form a real point of view on where to win, and translate it into product and messaging decisions
- Excellent written and verbal communication. You confidently assess the state of the business, call out challenges, and articulate your plans to solve them
- (Bonus) Pricing and packaging experience. You've shaped how a product is packaged and priced across individual and team/enterprise tiers, and you understand the tradeoffs a self-serve-to-enterprise motion creates
- (Bonus) PLG. You've led product marketing efforts in a growth stage company with both PLG & Sales Led motions
What the job involves
- Runway Enterprise is a complete solution for enterprises, offering out-of-the-box creative tools, a generative media developer platform, model licensing, and forward-deployed creatives and researchers that embed directly within enterprises
- We're hiring an Enterprise product marketing leader for Runway Enterprise, leading the segment and developing priority verticals including Media, Retail/eCommerce, Software, and more
- This is not a purely positioning or “launch” role. You'll own the success of the enterprise segment, partnering closely with the sales & enablement team, enterprise marketing & growth
- You’ll lead the development of Runway’s overall enterprise messaging and positioning and create tailored, vertical-specific messages and value propositions, built from your first-hand experiences engaging directly with Runway’s customers
- This is a builder's role. You'll be defining the discipline, working shoulder-to-shoulder with sales, product, creative, marketing and growth; you'll be measured on the growth of the business (not just on assets shipped or messaging consistency)
- Own the Enterprise segment. Define Runway audiences in the enterprise: who they are, the jobs they hire Runway for, how they differ across verticals. Ground audiences in hands on customer research, win/loss details, and usage analysis. Turn these insights into a point of view that product and leadership actually build against
- Own positioning and messaging for enterprise & vertical solutions. Define how Runway is positioned across its audiences, with tight value propositions and proof points for key verticals. You’ll make the story sharp, consistent, and reflective of Runway's ambitious brand, and make sure a professional buyer recognizes themselves in it
- Drive acquisition and conversion, not just awareness. Partner with growth to move the funnel that matters for this segment: acquisition channels and targeting that find more customers within our ICPs. You're comfortable owning metrics and running experiments, not just producing the narrative around them
- Drive competitive intelligence and response. Track and deeply understand the key players across the AI creative tools market. Turn your market understanding into a living point of view on where we win, where we're exposed, and how we respond, and make it legible to product and leadership
- Partner on enablement. Partner with the sales enablement team to develop assets that drive confidence in Runway’s customers and sellers alike
- Player & coach. You’ll operate hands on as the direct owner of Enterprise and Solutions Marketing; opportunity to lead and manage a team of PMMs for candidates of the right seniority
Our take
Runway is revolutionising content creation and video editing with machine learning, harnessing the expansive capabilities of web-based tools. At the forefront of this transformation, the startup offers a suite of AI-powered editing tools tailored for designers, artists, and creators, setting itself apart in an industry dominated by enterprise-focused software solutions.
The company has rapidly gained recognition among some of the world's largest brands, including R/GA, New Balance, Google, and IBM, by appealing directly to creative professionals. This approach has not only solidified Runway's position in the market but also facilitated its integration into the design curricula of esteemed institutions such as NYU, RISD< and MIT.
In a testament to its growing influence and success, Runway achieved unicorn status in 2023 following a landmark $100M funding round, which valued the company at $1.5B. This milestone not only reflects investor confidence but also positions Runway to expand its innovative tools and further democratise access to advanced video editing capabilities globally.
Steph
Company Specialist at Welcome to the Jungle
Insights
112% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Feb 2026
$315m
SERIES E
Apr 2025
$308m
SERIES D
Total funding: $861.5m
Company benefits
- 100% medical, dental, and vision coverage: We cover 100% of medical, dental and vision for our US employees AND their dependents. Based on the plans selected, we have complimentary mental health benefits and a free One Medical membership
- Unlimited days of PTO: We have unlimited PTO with a minimum of 15 days a year. We also have a paid sabbatical program after employees have been with Runway for 3 years and again after 5 years. And of course, we can't forget about Summer Fridays
- 401k Matching, 3% matching: Plan for the future! We provide a 3% 401K match for our US based employees
- Remote $250 stipend: All of our employees outside of commuting distance to the office, can expense up to $250 per month on co-working spaces, lunch or groceries, and internet connection
- Donations supporting our community: Beyond our employees, we have a commitment to our communities. Every quarter, Runway employees choose an organization for the company to support through a donation
- Custom setup, tech setup stipend: In addition to the choice of laptop, all employees get a stipend to customize their tech set up as they want
- Parental leave for all parents: We offer 16 weeks of fully paid parental leave plus a gradual return to work plan. This coverage is for all parents, regardless of how a child is brought into the family
- L&D $600 stipend: We’re investing in our employees’ long term growth by giving every employee $600 per year to spend on their personal or professional development. That means conferences, courses, and books, oh my!
- Wellness $600 stipend: We set ambitious goals and work hard to achieve them, so we believe it’s important to invest in employees’ mental and physical health. The $600 annual wellness stipend can be used for anything from therapy sessions to gym memberships
Company HQ
Civic Center, New York, NY
Leadership
Anastasis Germanidis
(Co-Founder & CTO)Trained as a Backend Engineer, they have held roles at Zocdoc, Chartbeat, and Quantcast as well as working as a Machine Learning Researcher in Computer Vision for IBM.
Alejandro Matamala-Ortiz
(Co-Founder & CDO)Previously co-founded Deenty, an online booking platform for dentist appointments.
Cristóbal Valenzuela
(Co-Founder & CEO)Worked as a Researcher at New York University from 2018 to 2019. Also spent time as a Professor at the UAI School of Design.
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