Head of Digital Marketing, Prewave

Salary not provided

In accordance with Austrian law, we are obliged to disclose that the minimum gross monthly salary for this position under the IT collective agreement is €4,485. Salary may vary for other locations

SQL

Google Analytics

Hubspot

Senior and Expert level

London

Paris

Supply chain risk intelligence

Open for applications

Supply chain risk intelligence

201-500 employees

B2BArtificial IntelligenceLogisticsSupply ChainSaaSData AnalysisAutomation

Open for applications

Salary not provided

In accordance with Austrian law, we are obliged to disclose that the minimum gross monthly salary for this position under the IT collective agreement is €4,485. Salary may vary for other locations

SQL

Google Analytics

Hubspot

Senior and Expert level

London

Paris

201-500 employees

B2BArtificial IntelligenceLogisticsSupply ChainSaaSData AnalysisAutomation

Company mission

To make supply chains more transparent, resilient, and sustainable.

Job

Company

Role

Who you are

8+ years in B2B digital/performance marketing, ideally in SaaS or tech scale-ups
Proven track record of leading and developing high-performing marketing teamsStrong experience managing budgets across Google Ads, LinkedIn, Meta, programmatic, and remarketing platforms
Deep understanding of full-funnel marketing, attribution models, conversion metrics, CAC, LTV, and ROI reporting
Proficient in marketing tools like HubSpot, Google Analytics and other relevant MarTech solutions
A track record of measurable pipeline contribution through scalable growth initiatives
Strong analytical mindset with a passion for testing, optimisation, and constant iteration
Experience with marketing in complex or technical B2B environments is a strong plus
Exceptional collaboration and stakeholder management skills with the ability to align cross-functional teams
Fluent in both English and German
Valid work permit for Austria/Germany

What the job involves

As Head of Digital Marketing (f/m/d), you will take the lead in scaling Prewave’s digital customer acquisition engine across the entire funnel - from awareness to conversion
You will define and execute our performance marketing strategy, drive website and SEO initiatives, and build a robust experimentation and analytics framework
Own and develop Prewave’s digital marketing strategy across paid media (search, social, display, retargeting), SEO, and website optimization
Design and execute scalable, growth-driven campaigns to generate B2B leads and meet pipeline, and MQL/SQL targets
Define and manage the digital marketing budget, ensuring strong cost-efficiency, CAC, LTV, and overall ROIBuild and lead a structured experimentation roadmap (e.g. A/B testing, creative testing, landing page CRO)
Collaborate with Product Marketing, Content, Sales, and Operations to align campaigns with messaging, personas, funnel stages, and backend processes
Define KPIs and reporting structures, establish dashboards, implement marketing attribution models, and ensure scalable marketing operations processes and tooling
Drive SEO, organic traffic strategy, and website performance in collaboration with product and content teams
Manage and develop external agencies or freelancers where needed (SEM, creatives, CRO)
Mentor a small but high-performing team while contributing hands-on as needed

Our take

Supply chain disruptions and the shifting sands of regulation mean that business transport logistics are now more complicated than ever. In response, Prewave has built a solution to help make supply chains more compliant and resilient through AI-powered risk identification and management.

Prewave’s logistics solution uses automated mapping, scoring and monitoring to process data across 400 languages, assessing risk factors for companies' supply routes. Its platform offers real-time alerts and recommended actions, covering all steps in the risk lifecycle of logistics.

Prewave plans to use its most recent round of funding to break into the US market. This is no small undertaking, with competitors such as Everstream and Overhaul firmly rooted in the country. However, Prewave has a solid customer base - counting Dr Oetker, Lufthansa and Ferrari as clients - and tripled its growth in 2023, which bodes well for its US efforts.