Senior Email Marketing Associate, Red Ventures
Bankrate
$112-162.5k
More information about location
3 days a week in office (Fort Mill, SC Headquarters, NYC)
Media and publishing company
Open for applications
Media and publishing company
1001+ employees
Open for applications
$112-162.5k
More information about location
3 days a week in office (Fort Mill, SC Headquarters, NYC)
1001+ employees
Company mission
To partner with brands in order to connect customers with the products and services they need most.
Role
Who you are
- Bachelor's Degree preferred in a relevant major or equivalent experience
- 3+ years of Marketing experience, 1-2 years working directly in CRM, with a deep understanding of customer lifecycle management and demonstrable track record of applying data-driven personalization strategies
- Experience with email platforms and CRMs
- Demonstrated strong ability to access, manipulate, and understand full funnel datasets and technical platforms without oversight (sql) and build relevant reports, dashboards and visualizations to answer business questions (Excel, Tableau, Looker etc.)
- Able to apply foundational analytical techniques (segmentation, clustering, correlation, regression, classification etc.) to enhance analysis to discover deeper trends and relationships to determine action items
- Strong grasp of relevant raw event data and can track data pathing from ingest to database. Able to build custom queries to manipulate data to answer new questions we dont answer on a day to day basis
- Intellectual curiosity in an ever-changing digital landscape to stay abreast of industry trends
What the job involves
- Red Ventures is seeking a Senior Email Marketing Associate to join the Bankrate team!
- As a Senior Email Marketing Analyst, you’ll own the vision and execution of digital strategy that enables world-class customer journeys in the financial services sector
- Feature sets across these journeys not only help consumers identify, assess, and purchase the right financial products for their needs but also provide continual support and education
- You will work closely with the marketing and product teams to identify new email campaigns to drive retention and re-engagement of existing customers but also to identify new solutions to generate net new revenue streams
- All of this while operating in a start-up environment and having access to research across the wider organization
- Lead our Email Marketing team focused on growing the lifetime value of our readers, through tactics such as retention and re-engagement of existing customers to creating additional solutions that generate net new revenue streams for the business
- Maintain an understanding of consumer journeys and the ability to move consumers through the phases, especially within retention and re-engagement, across 5+ core verticals
- Utilize data and a deep understanding of our users to identify areas to optimize, troubleshoot functionality, and work with others to develop solutions that enhance the experience and performance of the product
- Identify trends and opportunities within the Financial Services Industry
- Prioritize and communicate challenges, problems, and opportunities based on business rationale to push marketing priorities
- Primary KPIs: Customer LTV, Revenue Generated from Email, and Return Visitors
Our take
Red Ventures was founded in 2000, shortly before the dot-com bubble burst. It survived the crash, however, and has grown into one of America's biggest digital media companies. Its brands include Lonely Planet, Healthline and TV Guide.
The company was last valued at around $11 billion, which is evidence that its focus on momentum and adaptability has proven successful. Red Ventures is one of the major companies leading the shift towards intent-based media. It has acquired a range of specialist sites and publishing houses that serve the travel, tech and health sectors.
Red Ventures has managed to successfully out-compete rivals by moving away from the more traditional direct sales approach. Instead, it has focused on guiding customers towards purchases on other sites, and then taking a commission. The company's agility and laser-sharp focus on advice and specialty subjects will prove invaluable in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Jan 2015
$250m
LATE VC
Total funding: $250m
Company benefits
- Commission potential (role dependent)
- Health insurance coverage (medical, dental and vision)
- Life Insurance
- Short and long-term disability insurance
- Flexible Spending Accounts
- PTO
- Holiday pay
- 401(k) with match
- Employee assistance program
- Paid parental bonding benefit program
Company values
- We are committed to inclusion
- We pay it forward
- We get better every day
- We challenge what's possible
Company HQ
Indian Land, SC
Articles
Leadership
Ric Elias
(CEO & Co-founder)Has served as CEO of Red Ventures since 2000.
Salary benchmarks
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