Ad Sales Planning & Optimisation Manager, Trainline
+ 2-for-1 share purchase plans
2+ days a week in office (120 High Holborn, London, EC1N 7RA)
Train ticketing platform
Be an early applicant
Train ticketing platform
1001+ employees
Be an early applicant
+ 2-for-1 share purchase plans
2+ days a week in office (120 High Holborn, London, EC1N 7RA)
1001+ employees
Company mission
We're building the world's no.1 rail platform while empowering greener travel choices, connecting people and places.
Role
Who you are
- The ideal candidate will have a proven track record in ad operations, a deep understanding of the digital advertising landscape and ad technologies and is an expert in Google Ad Manager
- You will be a smart, data-driven, commercially minded individual ready to take on the exciting opportunity of being a founding member of an ad organization within a business with meaningful growth and purpose
- 3+ years of relevant experience in the advertising sector, either publisher/agency side or in ad tech, focusing on operations
- Mastery of working in, and troubleshooting across, ad-servers and programmatic buying/selling platforms (Google Ad Manager experience essential)
- Deep knowledge of ad tech and experience managing relationships with advertising clients, DSPs, and other vendors
- Demonstrated experience in extracting actionable insights and developing business strategies from data
- Demonstrated experience with building and nurturing client relationship management
What the job involves
- Trainline Advertising’s vision is to offer the most marketplace-centric advertising to connect rail and coach travellers with advertisers at the right moments
- Trainline Advertising will enable advertisers to engage with our customers through the entire marketing funnel - from awareness through to purchase and loyalty
- We are looking for a highly motivated and detail-oriented Ad Sales Planning & Optimisation Manager to join our Advertising team
- You will play a crucial role in managing and optimizing our digital advertising campaigns across various clients and platforms
- The role broadly covers three areas of responsibility: 1) assisting the ad sales team with media plans and pitches, 2) successful execution and optimisation of programmatic and direct advertising campaigns, 3) client relationship management to nurture and grow our advertising accounts, and 4) establishing internal operational processes related to the sales and execution of on-platform and off-platform campaigns
- You will work cross-functionally with internal teams including Ad Sales, Supply, Brand and Marketing, to achieve these objectives
- Manage relationships and grow revenue from existing advertising accounts across programmatic and direct
- Oversee the end-to-end execution of digital advertising campaigns, including campaign setup, trafficking, and monitoring to ensure accurate and timely delivery of ads
- Continuously monitor campaign performance and implement optimization strategies to maximize performance and revenue
- Generate regular reports on campaign performance, including key metrics, trends, and actionable recommendations for optimization
- Resolve ad delivery, ad quality, and technical issues, liaising with the relevant teams for support as needed
- Define, implement and manage operational processes that support growth of Trainline advertising business across both programmatic advertising and direct campaigns
Salary benchmarks
Our take
Trainline make it super easy to book transport tickets. Their app is intuitive and well designed. and they're even pioneering paperless travel, allowing you to store your tickets in the app.
They're hyper focused on customer experience and have a product culture of fast iteration to deliver great outcomes for customers.
Their customers make 170,000 journeys a day and they sell 200 tickets a minute.
They're continuing to innovate to stay ahead. They're using machine learning to predict price movements and are integrating with Siri and Google Assistant so people can buy tickets just by speaking to their phone.
Steph
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
42% female employees
14% employee growth in 12 months
Company
Employee endorsements
Challenging work
"The complex nature of the market as we work with different suppliers is an amazing opportunity to create fluid solutions. A very well segmented..."
Funding (1 round)
Jan 2006
$210m
LATE VC
Total funding: $210m
Company benefits
- Flexible working (40% min office attendance)
- Cycle to work scheme
- Gym memberships
- Private Health and dental Insurance
- Pension (matched contributions)
- Income Protection
- Share Incentive Plan (buy one get one free)
- Learning budget
- Primary & Secondary Caregiver Leave
- Shared Parental Leave
- Enhanced sick pay
- Free Perkbox subscription
Company values
- Own It - We care about every customer, partner and journey
- Do Good - We make a positive impact
- Travel Together - We're one team
- Think Big - We are building the future of rail
Company HQ
Farringdon, London, UK
Articles
Leadership
Jody Ford
(CEO, not founder)Previously Non-exec Director of Moonpig and Photobox Group.
Milena Nikolic
(Chief Technology Officer, not founder)Previously Engineering Director at Google.
Lisa Hillier
(Chief People Officer, not founder)Previously Chief People Officer at Gousto , The Restaurant Group and Just Eat.
Mike Hyde
(Chief Data Officer, not founder)Previously at Meta.
Dave Price
(Chief Product Officer, not founder)Previously at Spotify and GoEuro.
People progressing
Joined as a Product Manager. Promoted to Product Manager after 1 year. Then promoted again to Principal Product Manager after 7 months and is currently Product Director.
Joined as Business Performance Analyst. Promoted to Senior Analyst after 1.5 years. Then promoted again to Commercial Manager after 7 months.
Diversity, Equity & Inclusion at Trainline
- 💚 Diversity drives us forward We know that having a diverse team is crucial to Trainline’s ongoing success. A team that is diverse in all forms – gender, ethnicity, sexuality, disability, nationality and diversity of thought are key to Trainline being an inclusive environment where every Trainliner can be their true self. We're committed to creating workplaces where everyone belongs, is celebrated and their differences are valued, creating an awesome employee and customer experience. 💚 Meet our Networks Our diversity networks are inclusive communities developed and led by Trainliners, with sponsorship and support from senior leaders. They're all about empowering and supporting underrepresented groups, by providing a safe space to talk, a place to come up with new ideas and a channel for voices to be heard. 🚀 Women in Leadership 💜 Artemis (gender equality) 🏳️🌈 Rainbow Train (LGBTQIA+) 🌻 Sunflower (accessibility) 🌍 Ethnic Diversity Network 🐣 Parent & Carers
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