Head of Growth Marketing, Candid Health
$220-276k
4 days a week in office
Healthcare revenue cycle automation software
Job no longer available
Healthcare revenue cycle automation software
101-200 employees
Job no longer available
$220-276k
4 days a week in office
101-200 employees
Company mission
To help providers focus more on care delivery and less on back office administration.
Role
Who you are
- This role requires a deep understanding of digital marketing, demand generation, marketing operations, and content processes to both increase organic traffic and drive interest within the enterprise space through programmatic and ABM to hit revenue targets
- 6+ years of progressive experience in growth marketing, including people leadership roles, achieving measurable results from ABM, advertising or SEO programs
- Previous experience working within a high growth SaaS company is preferred
- Strong knowledge of digital marketing channels, tools and techniques, including email marketing, social media, SEO, SEM, content marketing, and analytics
- Prior experience leading teams through the end-to-end ABM or digital campaign development process with product marketing, content & design, and other cross-functional team members
- Company website ownership and management; including experience creating landing pages, emails, drip campaigns, forms, workflows, newsletters, etc
- Experience structuring, implementing and managing lead nurturing programs, sales plays, and targeted outreach campaigns to support BDRs and lead generation goal
- Strong organizational and project management skills to effectively lead multiple partners and projects with tight deadlines
- Fluency in recent news, cultural trends, and policy changes and able to translate that knowledge into concrete strategic actions
- Proven acuity to thrive in a fast-paced environment and continuously adapt to new challenges and dynamic priorities, while maintaining professional grace
- Exceptional client and vendor management skills
- Excellent technical skills – analytics platforms (Google Analytics, Google Search Console, SEMrush), integrations to track lead generation (Salesforce.com, HubSpot), and Google Suite
What the job involves
- Reporting to the Chief Marketing Officer, the Director/VP of Growth Marketing will be responsible for developing and executing a comprehensive growth and ABM strategy, focused on Candid Health’s core audiences
- This role will be a first in seat role to establish and build the Growth Marketing function at Candid Health
- Working cross-functionally with the commercial team, this leader will define and implement short and long-term strategies for growth
- This role is paramount in realizing our ambitious brand elevation and revenue generation strategy
- Define Growth strategy and drive execution, testing and monitoring for all digital marketing channels to accelerate pipeline and product growth – including email, online events (with the Experiential team), SEO, advertising, and general digital promotion
- Oversee inbound lead program and website, and develop new digital strategies for Brand-to-Demand programs
- Build and track innovative digital experience capabilities across Sales, Marketing & Partnerships
- Partner with Content Marketing to ensure that content strategy, advertising/email campaigns and SEO aligns with prospect needs, pain points and buyer’s journey to drive new ARR and ROI on investments
- Leverage data to understand performance, trends, issues and solutions; build data-driven recommendations and champion data-driven decision-making
- Execute technical SEO optimization (with agency, as necessary); identify and address any issues that may impact search engine visibility and user experience
- Facilitate and oversee in-depth key word research (with agency, as necessary) to identify new opportunities and refine existing content strategies
- Forecast, measure, analyze and report the impact of digital programs on MQL, SQO and sales pipeline; monitor and report KPIs and campaign attribution to track to leadership, highlighting key metrics, identifying trends and providing actionable insights
- Own Marketing Ops and work closely with SDRs to ensure a smooth leak-free lead flow cycle
- Work in Hubspot and Salesforce to track inbound and outbound marketing activities and campaigns including data uploads, lead scoring, lead assignments, campaign management, IP-based targeting, ad retargeting and conversions
- Continuously challenge the status quo and look for ways to take performance to new levels; maintain a consistent cadence of testing with rigor of measurement and analysis take risks and experiment, while learning and failing fast as needed
- Effectively manage digital advertising budget and external digital marketing vendors
Our take
Healthcare spending in the US medical system has been ballooning for decades. Administration contributes a substantial portion to this, constituting almost three times what other developed countries spend proportionate to their healthcare budget - and taking up valuable physician hours. The detrimental impact this has on the quality and affordability of care has meant solutions are becoming urgent, and Candid Health is contributing a strong one.
The data and AI-driven platform helps healthcare providers automate the process of submitting, chasing, and appealing insurance claims. It’s regularly audited by HIPAA, helping the company dodge the tightening data protection net that’s stunted the progress of some medtech startups. Having passed this obstacle the company is running at modest capacity - the challenge now is to lock in a broader client base, which could prove challenging.
Companies like Change Healthcare and Flobotics, for example, offer automated claims submissions as part of a broader robotic process automation service for medical institutions. It may be that this holistic administrative software proves more attractive for overburdened providers. For now, however, Candid Health is gaining a respectable amount of traction and enjoyed a funding round of $29 million in 2024.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 5 rounds)
Feb 2025
$52.5m
SERIES C
Sep 2024
$29m
SERIES B
Total funding: $97.8m
Company HQ
Financial District, San Francisco, CA
Leadership
Nick Perry
(Co-Founder & CEO)A human biology graduate from Stanford, who started as an Accenture Digital consultant, before taking a role as as the forward deployed engineering lead at Palantir Technologies.
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