CRM & Lifecycle Coordinator, Bally's Interactive
$55-70k
3 days a week in office (Jersey City, NJ)
Digital arm of entertainment provider, Bally's Corporation
Be an early applicant
Digital arm of entertainment provider, Bally's Corporation
1001+ employees
Be an early applicant
$55-70k
3 days a week in office (Jersey City, NJ)
1001+ employees
Company mission
To power Bally's Corporation's omnichannel efforts with an unmatched ecosystem of products across the sports betting, iGaming, free-to-play, and daily fantasy spectrum.
Role
Who you are
- Demonstrate the ability to lead teams that embody Bally’s core values and thrive as a team member
- Have iGaming and Sports Betting Industry knowledge
- Have a foundational understanding of CRM tooling ex. Braze and related platforms coupled with a solid understanding of platform metrics
- Possess excellent written, verbal communication, and presentation skills
- Be creative, passionate, and have a go-getter attitude
- Be able to manage multiple and changing priorities and adhere to deadlines
- Be proficient in MS Office (Word, Excel, PowerPoint)
- Be comfortable analyzing data and consumer research
- Have exceptional Organizational Skills
What the job involves
- Bally's is looking for a CRM & Lifecycle Coordinator to contribute to the development and management of customer-focused relationships by planning and building highly targeted and engaging CRM lifecycles & campaigns across various brands, markets and products
- The objective is to analyze and optimize CRM to create a personalized and world-class experience
- The successful candidate will require the ability to be very structured in their work and adapt to a fast-paced environment
- As a CRM & Lifecycle Coordinator for North America, you will be the driving force for supporting online casino and sportsbook CRM retention marketing efforts and collaborate with key stakeholders across the organization
- This role’s primary mission will be to strategize, build and execute B2C lifecycle marketing campaigns with the primary goal of providing a best-in-class player experience
- Coordinating and implementing campaigns & comms across multiple brands, markets, products, and customer segments, as briefed by the CRM Team Lead or other stakeholders
- Briefing the content/design/BI teams on creative, copy, and data requirements to ensure smooth, high-quality asset delivery
- Building all the components of communications & campaigns in their respective systems, across channels including email, push notification, and Direct Mail
- Implementing testing strategies on an ongoing basis to ensure that optimization remains at the heart of all communications
- Collaborating with the BI department and the Insights Team to analyze and report on campaign results
- Ensuring that relevant stakeholders have visibility of existing or future lifecycles and campaigns
- Supporting the wider Retention team in the implementation of new technologies, processes, or testing methodologies
- Collaborating with a wider Retention team and other departments for the ongoing improvement of CRM tools and processes
- Performing other job duties as requested
Our take
Bally’s Interactive is the digital arm of one of the world’s leading entertainment providers, Bally's Corporation, with tens of millions of players across the globe and an ecosystem of products across sports betting, iGaming, free-to-play, and daily fantasy sports spectrum.
Its brands and sites include market movers and shakers like Sportcaller, Monkey Knife Fight, Vera&John, Virgin Casino, Jackpotjoy and many more. Beyond iGaming and sports, Bally’s also operates a chain of properties in live entertainment, bars, restaurants, conference space, shops, hotels, pools and nightclubs across the United States.
In 2024, Standard General acquired Bally's for $4.6 billion. In the same year, the company sold its Asian business arm after facing struggles in Japan after the devaluation of the yen. Moving forward, Bally's Interactive will continue to focus its efforts on North America and Europe.
Freddie
Company Specialist at Welcome to the Jungle
Insights
99% employee growth in 12 months
Company
Company benefits
- Up to 10% annual bonus
- Career pathways and development opportunities
- Private healthcare scheme
- Enhanced Maternity/Paternity/Adoption leave pay
- Cycle to Work scheme
- Wellhub
- Life Assurance (3 x salary)
- Contributory Pension Plans
- Bally’s Perks - employee discounts portal
Company HQ
Pool Dam, Newcastle-under-Lyme
Articles
Leadership
Robeson Reeves
(CEO)Progressed from Quantitative Analyst & Games Statistician of Gamesys to COO in 10 years. Became President of Bally's Interactive when Gamesys was acquired by Bally's Corporation.
Salary benchmarks
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Diversity, Equity & Inclusion at Bally's Interactive
- To continue to raise the bar on Diversity and Inclusion at Bally's Interactive, we have created an umbrella brand for this body of work, B+I, which stands for Bally's and Inclusion, but the ‘I’ also represents each of us as individuals, embracing, celebrating, supporting, listening, and learning from each other, as one beautiful, diverse Bally's team!
- We have four active and vibrant employee networks. Pride represents the LGBTQ+ community; our Parents Network is a space for working mums and dads; the Global League of Women (GLOW) promotes gender equality; and BAME is the voice for Black, Asian and minority ethnic employees. These networks give our colleagues a channel to provide input into policy making, as well as supporting information exchange, education, and community events. They also provide a platform for mentoring and a safe place for discussion to take place
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