Account Executive, Sona
£60-100k
+ 100% target bonus (uncapped). Offers equity
People Operating System for Frontline Teams
Be an early applicant
People Operating System for Frontline Teams
101-200 employees
Be an early applicant
£60-100k
+ 100% target bonus (uncapped). Offers equity
101-200 employees
Company mission
Solve the unique challenges of frontline work with technology that empowers every employee.
Role
Who you are
- We’re not just hiring an AE—we’re looking for future leaders who thrive in an environment where high expectations and high rewards go hand in hand
- Proven experience selling complex technology products
- At least 1 year in a closing sales role, ideally in a high-growth B2B environment
- A track record of smashing quotas and exceeding targets
- A bias for action—you’re a driver, not a passenger
- A Startup Mindset – Comfortable with ambiguity, adaptable to change, and excited to build something great from the ground up
- Growth mindset – You push yourself to improve every day
- Unmatched work ethic and drive – You have an insatiable need to achieve
- Competitive, but collaborative – You want to win, but not at the expense of your team
- Grit and optimism – You embrace challenges with resilience and a solutions mindset
What the job involves
- As an Account Executive at Sona, you'll own the full sales lifecycle for mid-to-enterprise sized customers in our core frontline sectors - Social Care or Hospitality, working closely with our founders, Chief Sales Officer, and a high-performing marketing team
- Drive revenue growth within mid-enterprise segments in your frontline sectors (Social Care or Hospitality)
- Own the full sales cycle—from strategic prospecting to closing deals, ensuring accurate forecasting and pipeline management
- Build deep relationships with key decision-makers and stakeholders in target accounts, positioning Sona as a must-have solution
- Be the face of Sona at industry events and conferences, driving pipeline activity and elevating our brand
- Collaborate cross-functionally with Marketing, Customer Success, and Product teams to refine campaigns, enhance onboarding, and provide market insights that shape our product roadmap
Salary benchmarks
Our take
80% of people don’t work at desks, but the technology for deskless workers only attracts 1% of all enterprise software investment. Consequently, little software has been designed to benefit the frontline. Sona is a workforce technology startup setting out to help solve this issue, building an all-in-one platform specially designed to empower frontline workers and help their employers retain staff and operate more efficiently.
By using its app, users can view and claim shifts, communicate with their colleagues, and book holidays. Moreover, Sona has additional modules for HR, Payroll, and Engagement, so customers can manage all of their people operations in one place, or integrate with their existing tools.
Sona is an early-stage startup, yet already counts big names across Social Care, Hospitality, and the Charities sector who have combined to book millions of shifts on the Sona platform.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Employee endorsements
Autonomy
"Sona strikes a good balance between giving me the trust and autonomy to do my best work, while being on hand to support and unblock me where..."
Funding (last 2 of 3 rounds)
May 2024
$27.5m
SERIES A
Mar 2022
$7m
SEED
Total funding: $36.7m
Company benefits
- 4.5 day standard working week
- Share options
- Remote first and flexible working
- 35 days annual leave (25 days standard plus 10 flexible public holiday days)
- Pension contributions matched up to 5%
- Enhanced parental leave & pay - 26 weeks full pay primary parent / 8 weeks full pay secondary parent
- Co-working space stipend (if you don't live in London)
- Quarterly all expenses paid team retreats
- The latest Macbook and equipment for your home office
- Professional development budget
- Unlimited free books
- Comprehensive health insurance via Bupa
Company HQ
Fitzrovia, London, UK
Articles
Leadership
Ben Dixon
(Co-Founder & CTO)Previously Associate - Consulting at PWC and Software Engineer at Thorlabs. Also, Co-Founder & CTO at Catapult Ventures Limited for 6 years.
Oli Johnson
(Co-founder)Previously Associate at NEO Capital and Investment Manager at Baugur Group. Co-Founder at Catapult for 6 years.
Steffen Wulff Petersen
(Co-founder)Previously Investment Banker at Goldman Sachs for 2 years. Since then has been Co-Founder & Managing Director at Lazada Group and Co-Founder at Catapult.
Diversity, Equity & Inclusion at Sona
- Fully remote work and total control over your schedule means you can excel at Sona no matter where, when, or how you like to work. We also offer extended parental leave to everyone.
- We're partnered with the Women in Tech Forum, a membership platform dedicated to supporting and accelerating the careers of women. Optional memberships are available to all women and allies at Sona to access their wide range of events, masterclasses, articles, and more.
- Salary transparency across all of our job postings means your offer is based on your experience and interview performance, not your previous salary or your negotiating skills.
- We use structured interview processes and assessment criteria to remove as much bias from our process as possible
- We do all of our collaborative work in public channels, which means everyone gets a say and the recognition they deserve, and nobody's out of the loop.
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