Account Executive, Sona

£120-200k

OTE

£60-100k

BASE

+ 100% target bonus (uncapped). Offers equity

Junior, Mid and Senior level

London

2+ days a week in office (Fitzrovia)

AI-powered people operating system for frontline teams

Job no longer available

AI-powered people operating system for frontline teams

101-200 employees

B2BHRProductivitySaaS

Job no longer available

£120-200k

OTE

£60-100k

BASE

+ 100% target bonus (uncapped). Offers equity

Junior, Mid and Senior level

London

2+ days a week in office (Fitzrovia)

101-200 employees

B2BHRProductivitySaaS

Company mission

To solve the unique challenges of frontline work with truly intelligent AI that empowers every employee.

Job

Company

Role

Who you are

We’re not just hiring an AE—we’re looking for future leaders who thrive in an environment where high expectations and high rewards go hand in hand
Proven experience selling complex technology products
At least 1 year in a closing sales role, ideally in a high-growth B2B environment
A track record of smashing quotas and exceeding targets
A bias for action—you’re a driver, not a passenger
A Startup Mindset – Comfortable with ambiguity, adaptable to change, and excited to build something great from the ground up
Growth mindset – You push yourself to improve every day
Unmatched work ethic and drive – You have an insatiable need to achieve
Competitive, but collaborative – You want to win, but not at the expense of your team
Grit and optimism – You embrace challenges with resilience and a solutions mindset

What the job involves

As an Account Executive at Sona, you'll own the full sales lifecycle for mid-to-enterprise sized customers in our core frontline sectors - Social Care or Hospitality, working closely with our founders, Chief Sales Officer, and a high-performing marketing team
Drive revenue growth within mid-enterprise segments in your frontline sectors (Social Care or Hospitality)
Own the full sales cycle—from strategic prospecting to closing deals, ensuring accurate forecasting and pipeline management
Build deep relationships with key decision-makers and stakeholders in target accounts, positioning Sona as a must-have solution
Be the face of Sona at industry events and conferences, driving pipeline activity and elevating our brand
Collaborate cross-functionally with Marketing, Customer Success, and Product teams to refine campaigns, enhance onboarding, and provide market insights that shape our product roadmap

Salary benchmarks

Our take

80% of people don’t work at desks, but the technology for deskless workers only attracts 1% of all enterprise software investment. Consequently, little software has been designed to benefit the frontline. Sona is a workforce technology startup setting out to help solve this issue, building an all-in-one platform specially designed to empower frontline workers and help their employers retain staff and operate more efficiently.

By using its app, users can view and claim shifts, communicate with their colleagues, and book holidays. Moreover, Sona has additional modules for HR, Payroll, and Engagement, so customers can manage all of their people operations in one place, or integrate with their existing tools.

Sona is an early-stage startup, yet already counts big names across Social Care, Hospitality, and the Charities sector who have combined to book millions of shifts on the Sona platform.

Kirsty

Company Specialist at Welcome to the Jungle

Company

Funding (last 2 of 4 rounds)

Apr 2026

$45m

SERIES B

May 2024

$27.5m

SERIES A

Total funding: $81.7m

Company benefits

Share options
35 days annual leave (25 days standard plus 10 flexible public holiday days)
Pension contributions matched up to 5%
Enhanced parental leave & pay - 26 weeks full pay primary parent / 8 weeks full pay secondary parent
Annual all expenses paid team retreats
The latest Macbook and equipment for your home office
Professional development budget
Unlimited free books
Comprehensive health insurance via Bupa

Company HQ

Fitzrovia, London, UK

Leadership

Ben Dixon

(Co-Founder & CTO)

Previously Associate - Consulting at PWC and Software Engineer at Thorlabs. Also, Co-Founder & CTO at Catapult Ventures Limited for 6 years.

Oli Johnson

(Co-Founder)

Previously Associate at NEO Capital and Investment Manager at Baugur Group. Co-Founder at Catapult for 6 years.

Steffen Wulff Petersen

(Co-Founder)

Previously Investment Banker at Goldman Sachs for 2 years. Since then has been Co-Founder & Managing Director at Lazada Group and Co-Founder at Catapult.

Share this job