Senior Influencer Marketing Manager, HOLY
Ethical soft drink retailers
Be an early applicant
Ethical soft drink retailers
101-200 employees
Be an early applicant
101-200 employees
Company mission
To become Europe's leading healthier soft drink brand.
Role
Who you are
- Proven track record in Dutch influencer marketing: You have at least 2-3 years of experience in influencer marketing or creator partnerships, specifically in the Netherlands market
- Deep understanding of Dutch social media landscape: You have extensive knowledge of the Dutch creator ecosystem across YouTube, Twitch, and Instagram
- Strong network in the Dutch market: You already have established relationships with creators, agencies, and key players in the Dutch social media space
- Experience building and leading initiatives: You can develop and execute strategies independently and have experience building programs from the ground up
- Strong negotiation and relationship-building skills: You excel at building and maintaining partnerships while securing favorable terms for all parties involved
- Data-driven decision making: You understand how to analyze performance metrics and optimize campaigns based on data
- You are fluent in Dutch and English
- You are based in the Netherlands or willing to relocate
What the job involves
- Influencer marketing is a central part of our marketing mix
- As we expand into the Netherlands, we're building our Dutch Partnerships team from the ground up
- This role offers a unique opportunity to pioneer our influencer marketing strategy in a new market, working with creators across gaming, sports, and lifestyle verticals
- Whether on Twitch, YouTube, or Instagram, we seek authentic creators with strong communities who will love our product
- Our performance-oriented partnership approach has established HOLY as one of the leading influencer brands in the DACH region
- In this role, you will build the Dutch talent pool and manage the entire partnership process—from initial contact through contract negotiations to ongoing relationship management with creators and agencies
- You'll be responsible for managing expectations, providing constructive performance feedback, and cultivating meaningful partnerships that drive growth in the Dutch market
- You will execute and potentially iterate our performance driven influencer marketing strategy for the Netherlands market, including creator selection, outreach, contract negotiation, and relationship management to achieve channel KPIs
- Build our presence from scratch and establish close, long-term partnerships with the Netherlands' leading creators
- Ability to manage and strategically invest budgets exceeding €50,000 achieving planned returns regarding New Customer and further efficiency metrics
- You will create a best-in-class partnership program specifically tailored to the Dutch market to set HOLY apart from competitors and other sponsors
- You will collaborate with creators and our internal creative team to execute localized campaigns that boost sales and generate buzz for our brand in the Netherlands
Application process
- As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today
- Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results
- Getting to know you: You will have a 30-minute screening interview with Luca, our Talent Partner discussing HOLY and the position and see if our expectations match
- Hiring Manager Interview with Phil: Diving deeper into some more technical topics and your experience with Phil, our CMO & Co-Founder
- Case study: As soon as you have successfully completed the first interviews, you will receive a case study
- In-person discussion: In this on-site meeting, Phil and the team will discuss your case study with you and answer questions in our office, the HOLY Temple. In addition, you’ll meet parts of the HOLY leadership team and learn more about HOLY’s culture, vision, and team
- Job offer and decision: Once the process is completed, we will take the time to present you with a competitive offer, including a share package, and answer any questions you have regarding the employment, before you joining our journey
- Typically his process should take around 2 weeks
Our take
The soft drinks industry is big business, estimated to reach a value of over $600 billion by 2030. However, many of the biggest brands are full of unhealthy and unethically sourced ingredients that are not in line with the push for more sustainable products. HOLY is a German company that wants to disrupt the soft drink industry with healthier and more ethically sourced alternatives.
HOLY’s two flagship products are its energy drink and iced tea. With sugar and taurine-free ingredients, the products come in powder form which saves 90% on packaging and significantly decreases the amount of CO2 emissions from manufacture and transport compared to canned drinks.
As with many soft drinks, HOLY’s branding is key. Its vivid designs and online presence increase its appeal for the gaming community, who would typically lean toward large competitors such as Monster Energy. With good funding at its back, HOLY is on the right path to compete with well-established rivals, having sold more than 10 million drinks solely via its online marketplace.
Freddie
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (1 round)
Aug 2023
$11m
SERIES A
Total funding: $11m
Company benefits
- Join a successful and growing company
- Huge impact and career growth
- Awesome team of colleagues who are ambitious, funny, down-to-earth, and authentic
- Startup culture with flat hierarchies, fast pace, and personal development
- Central office in Berlin Mitte, flexible working hours, and much more
Company values
- **Ownership:** No bullshit bingo, real ownership. We love builders who take things from zero to one by breaking down ideas into actionable steps & executing them with attention to detail
- **Speed:** Execution speed, fast iteration & the right sequencing matter. We value efficient decision-making over analysis paralysis
- **Positivity:** There will be bumps in the road. We value folks with a can-do attitude who don't take themselves too seriously
- **Relationships:** We value our stakeholders and strive for win-win relationships. In case of conflict, we put our team and customers first
- **Curiosity:** We know little and we love to learn. A 30-minute coffee chat can teach you as much as weeks of hard work behind your desk. Be a truffle pig!
Company HQ
Mitte, Berlin, Germany
Articles
Leadership
Mathias Horsch
(Co-Founder & Co-CEO)Previously the Founder and Chairman at the Asian-European Society Munich, Researching and Teaching Assistant at Technical University of Munich, Strategy Consulting at the EAC International Consulting and CX Strategy & Benchmarking at Amazon
Frederick Jost
(Co-Founder & Co-CEO)Previously Grwoth Equity at Eurazeo, Strategy Consulting at Boston Consulting Group, Investment Management at Holtzbrinck Digital, Online Marketing and Investment Relations at Tillhub GmbH
Phillipp Nass
(Co-Founder & CMO)Previously Director of Marketing at Crealytics, NY KnowGO Conference, Business Analyst Intern at Crealytics and Marketing Intern at HappyFresh
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