Marketing Director, Mighty Networks
Community Migration
+ Bonus + Equity
Platform for brands & creators to build communities
Job no longer available
Platform for brands & creators to build communities
101-200 employees
Job no longer available
+ Bonus + Equity
101-200 employees
Company mission
To unlock a new breed of culture creators and millions of unique, vibrant communities.
Role
Who you are
- Experience in both marketing and sales. Maybe you started in sales and found yourself drawn to marketing because of the bigger impact you can have on more people earlier in the process
- Exceptional communication and persuasion skills, with the ability to put people at ease and paint the most compelling picture of the future possible
- Experience in developing and executing marketing strategies independently that deliver results
- Creativity in developing innovative marketing campaigns and sales approaches
- Deep understanding of the online community, course creation, or membership site landscape
- Ability to build relationships with creators at different stages, incorporating learnings into solutions quickly
What the job involves
- This is an opportunity to radically change people’s businesses—and create communities that haven’t been possible before
- Attract new creators, entrepreneurs, and brands intimidated by moving to Mighty Networks, but who will massively benefit from people magic
- Establish a dedicated sales and marketing effort around migration. Think social, education, live training, content marketing, and probably even a ‘migration HQ’ website
- Craft persuasive sales pitches and marketing materials that showcase the ease and benefits of migrating to Mighty Networks
- Develop and optimize the marketing funnel for migration prospects
- Provide ongoing input to product, engineering, and our migration support teams to shape and evolve our migration experience
- Track and report on key performance indicators (KPIs) related to migration marketing
Application process
- Send us your resume along with:
- Your most impressive sales or marketing campaign that resulted in significant customer acquisition or migration
- A brief pitch on why Mighty Networks is worth moving your tech stack (show us your research and persuasion skills!)
Our take
Mighty Networks is a SaaS business helping low to mid-tier creators to build thriving communities of subscribers or paid members for their online courses and events. The platform targets the 'creative middle class', individuals who don't have a substantial online presence to secure lucrative partnerships with major platforms like YouTube or Facebook, resulting in challenges in monetizing their skills and content.
By catering to this underserved demographic, Mighty Networks has achieved significant success, boasting over 50,000 creators and brands on its platform, including prominent names like TED and Fortune, as well as Yoga with Adriene.
The company's founder's previous experience with scaling community platform Ning, which amassed an impressive user base of around 100M active users, positions Mighty Networks advantageously. If they can effectively serve the large creative middle-class population currently underserved by mainstream content platforms such as YouTube and TikTok, they stand to make substantial progress in this rapidly growing industry.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
-1% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Apr 2021
$50m
SERIES B
Apr 2019
$11m
SERIES A
Total funding: $66m
Company benefits
- Focus: A startup’s competitive edge is speed. The only way to achieve it is by creating a culture where our team can focus
- Flexibility: We’re constantly striving to work smarter and more creatively as a team. We value highly motivated people who deliver from wherever they are most productive
- Flow: Flow is the magical state where time disappears and you are fully immersed in the project in front of you. We’re committed to helping you find flow–taking on bigger challenges with the skills to get results
- Work from home opportunities
Company values
- Excellence
- Curiosity
- Integrity
- Open collaboration
- Continuous learning
- Promote from within
Company HQ
Downtown North, Palo Alto, CA
Articles
Leadership
Gina Bianchini
(CEO)Studied Political Science and Business at Stanford. Worked as a Financial Analyst at Goldman Sachs. Was Co-founder & President of Harmonic Communications. Co-founded & served as CEO of Ning. Founder & CEO of Mightybell. Was on the Board of Directors of Scripps Networks Interactive Inc, for over 6 years.
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