Senior Lead Product Copywriter, Hims & Hers
$180-210k
+ Equity
Multi-specialty telehealth platform
Open for applications
Multi-specialty telehealth platform
1001+ employees
Open for applications
$180-210k
+ Equity
1001+ employees
Company mission
To help the world feel great through the power of better health.
Role
Who you are
- This dynamic role requires exceptional creative and conceptual thinking, sophisticated execution of high-impact initiatives, and proven leadership managing teams at scale
- The ideal candidate is fluent in leveraging AI tools, not just as a productivity aid, but as a genuine partner in ideation, content development, and workflow optimization
- 10+ years' experience in digital product copywriting, with at least 3 years in a senior leadership role
- Demonstrated ability to lead, grow, and inspire high-performing copywriting teams
- Deep experience collaborating with designers and managing complex multi-stakeholder projects
- Fluency with AI writing and productivity tools, with a demonstrated ability to incorporate them into creative workflows, experimentation, and ideation processes
- Strategic thinker with a strong track record in data-driven marketing and experimentation
- Proven ability to drive conversion- and engagement-focused experimentation at scale
- Skilled at influencing stakeholders and executive audiences through compelling creative rationale
- Strong ability to communicate the value of marketing and content strategies across all levels of the business
- Experience owning multiple high-priority projects simultaneously in a fast-paced environment
- Hands-on “player/coach” leadership style
- Ability to address delicate topics with clarity, empathy, and precision
- In-depth understanding of the healthcare, wellness, or CPG industry is a plus
- If you're excited about this role, we encourage you to apply—even if you're not sure if your background or experience is a perfect match
What the job involves
- We are looking for an agile, experienced, data-minded Sr Lead Product Copywriter to join the Creative Team while supporting growth initiatives across all categories
- From accelerating experimentation to exploring new creative directions, you'll help set the standard for how our team integrates AI thoughtfully and effectively into the way we work
- Collaboration is the name of the game, and this individual will work closely with many cross-departmental stakeholders in Growth, Marketing, and Design
- To us, a successful Sr Lead Product Copywriter is someone who delivers transformative work that moves the needle on conversion and retention across our digital products
- You won’t just be writing copy, you’ll be defining strategy, influencing organizational processes, and mentoring a team of senior product copywriters to do their best work
- Define and drive copy strategy for digital products including storefront, app, flow, and more
- Lead and mentor a team of senior product copywriters working across digital products such as online intake flows, app, subscription management, and beyond
- Own content strategy for product launches, experiments, and high-visibility initiatives
- Champion the integration of AI tools into copywriting workflows, ideation, and content development, establishing best practices and raising the bar for how the team works smarter and faster
- Serve as a senior cross-functional partner to product managers, product marketing managers, designers, developers, and other stakeholders, setting the standard for collaboration
- Synthesize and manage feedback from stakeholders at multiple levels, including executive leadership
- Deliver brand, marketing, and UX copywriting at the highest level while championing and evolving brand voice, tone, and direction
- Use your expertise as an insight-driven storyteller to elevate every asset you touch
- Champion editorial excellence, setting the bar for editing, grammar, and proofreading standards across the team
- Establish, evolve, and enforce brand and content guidelines organization-wide
Our take
Hims & Hers is a direct-to-consumer brand made for men and women, offering products for skin care, birth control, erectile dysfunction, hair loss and more. The company aims to create an open and honest culture of care that is accessible for everyone, no matter who you are or where you live.
Hims & Hers approach healthcare differently through a telemedicine approach combined with a comprehensive wholesale and branding strategy. This allows customers to get diagnosed and treated at a lower cost and with greater convenience whilst the company simultaneously increases customer brand's presence across the US.
The company is increasingly focused on becoming a modern healthcare brand, and has a huge addressable market to go after. The recent launch of an app has helped it grow significantly too. Further, its focusing investment into platform infrastructure and the development of partnerships with physical stores including retail giant Walmart, as well as continuing to launch new products such as its range of volumizing shampoos. Altogether, these moves put the brand in a good position for long-term growth as it looks to scale and evolve even further.
Steph
Company Specialist at Welcome to the Jungle
Insights
38% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jan 2019
$100m
LATE VC
Jul 2018
$50m
SERIES B
Total funding: $197m
Company benefits
- Full healthcare: High-coverage medical, dental & vision coverage for individuals and families
- Generous PTO: Take the time you need, when you need it - including generous parental leave
- Retirement planning: Take advantage of our 401(k) plan including contribution matching
- Work from anywhere: We are a remote-first company, so you can work from anywhere you like in the uS
- Robust compensation: We offer competitive salary bands and stock options
- Employee discount: Employees can take advantage of product discounts
- Utility stipend: A extra $75 each month to cover extra cell phone, internet, or data usage
- Spending accounts: Options for additional HSA and FSA plans to help toward healthcare costs
Company HQ
Marina District, San Francisco, CA
Leadership
Andrew Dudum
(Founder & CEO)Previously co-founder of Atomic, Homebound, Terminal and Bungalow and Investor & Advisor at Stable Auto, TalklQ, and Mira Technologies.
Jack Abraham
(Co-Founder & Investor)Founder and Managing Partner of Atomic. Co-Founder and Investor at Replicant, Raydiant, Bungalow, Homebound, Terminal and Zenreach.
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