Technical Product Marketing Manager, Rootly
Incident management platform
Be an early applicant
Incident management platform
21-100 employees
Be an early applicant
21-100 employees
Company mission
To be the go-to way companies respond when things go wrong, helping every organization to be more reliable.
Role
Who you are
- 8+ years of professional experience
- 5+ years of experience in technical product marketing or similar go-to-market experience in the software industry, marketing and selling to software developers
- A clear understanding of developer products, software development lifecycle (SDLC), CI/CD, Site Reliability Engineering and SaaS
- Outstanding written and verbal communications skills to explain and translate complex technical concepts into simple and intuitive communications
- Bachelor's degree in computer science, marketing, business, or related area; MBA is a plus
- Proven track record of creating high-quality product marketing deliverables and driving alignment across product, marketing and sales
- Proven experience being self-directed and working with minimal supervision with the ability to make decisions and adapt quickly to a rapid changing business
- Use data to measure results, inform decision making and drive strategy development
- Demonstrated success in creating, launching, scaling and maintaining digital products
- Strong understanding of DevOps, CI/CD, SRE and cloud-native application development
What the job involves
- Engage directly and frequently with Rootly customers to bring the voice of the customer into Rootly’s value propositions and the GTM decision-making process
- Craft engaging and clear audience-specific content and messaging, including frameworks, case studies, solution briefs, web content, presentations, datasheets and whitepapers
- Help define and lead the launch process for Rootly product launches
- Build go-to-market strategies and develop and manage cross-team marketing campaigns to ensure successful lead generation and funnel progression
- Create sales enablement content, playbooks and training, supporting Rootly sellers with compelling stories that both build the business case and differentiate Rootly in the marketplace
- Understand and align to market trends, competitive landscapes, and product capabilities
- Perform funnel analysis, identify optimization opportunities, and take appropriate action, focusing on analytical iteration development in both a technical and business sense
- Work with both technical and non-technical teams to drive delivery
- Manage communication with various senior stakeholders
- Take an active role in defining the future of the Rootly platform and growth culture
Our take
Responding to incidents is a vital function in any business, with the way teams handle issues massively affecting how the company looks to users and stakeholders. With this in mind, Rootly supplies an incident management platform for users to automate tedious parts of their incident response workflows, and ultimately react quicker to problems.
Rootly's automation can be applied to much of the incident response process; such as paging responders, creating incident reports, tracking progress and reporting to stakeholders. Importantly, it can be employed directly from Slack, meaning users can enact responses without switching between platforms.
Rootly is used by a vast range of companies, from startups to members of the Fortune 100, and its clientele includes the likes of Cisco, Shell, Nvidia and Grammarly. Its winning of the 2023 CyberSecurity Breakthrough Award is another stamp of approval for the company. With strong funding secured from Silicon Valley Bank (days before the latter's collapse), Rootly plans to expand product development and invest in sales and marketing to grow its global presence.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Aug 2023
$12m
SERIES A
Jul 2021
$3.2m
SEED
Total funding: $15.2m
Company benefits
- Comprehensive medical, dental, and vision
- 3 weeks vacation + unlimited sick/mental health days + company-wide shutdown EOY
- M2 MacBook Pro of choice
- $1,000 for health and wellness
- $1,000 for home office
- $1,000 for visiting a teammate located in a different geography
- WeWork membership
- Weekly happy hour on Friday
- Learning and advancement budget at your discretion
- Annual retreat - at least once a year we gather together in person 🏝️
- Ground floor opportunity to be an early member of a fast growing venture-backed startup
Company HQ
Civic Center, San Francisco, CA
Leadership
JJ Tang
(CEO)Former Senior Product Manager at Instacart. Worked at IBM for 3 years, ultimately as Senior Product Manager for IBM Cloud.
Quentin Rousseau
(CTO & CISO)Former Lead Engineer at Mylk Guys. Co-founded PopSQL, and was Senior Reliability Engineer at Instacart.
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