Social Media Manager & Content Creator, Timeout
$100-110k
Office located in Union Square, NY
Global media and hospitality business
Be an early applicant
Global media and hospitality business
501-1000 employees
Be an early applicant
$100-110k
Office located in Union Square, NY
501-1000 employees
Company mission
To inspire people to have an amazing time in cities all over the globe.
Role
Who you are
- You have grown accounts organically (this is key)
- You understand what makes content go viral and can verbalise this
- You will have previously been a content creator / social-first creative/ creative social media manager or producer who has generated and developed high quality and proactive social ideas
- You will have experience managing numerous social channels
- You have experience with food, drinks and culture / hospitality based brands
- You have experience filming on both phone and camera and can comfortably edit and execute social content on a daily basis
- Experience in self-producing smaller shoot
- You have immaculate awareness about social platforms, formats, latest trends and updates, keeping all work culturally relevant
- You're comfortable presenting on camera as well as working behind the scenes
- Demonstrate proficiencies with social content editing tools like Capcut and with Adobe Creative Suite (Photoshop, Premier Pro, After Effects, Final Cut Pro & Illustrator)
What the job involves
- Reporting to: Marketing Manager/s and Dotted line to Global Head of Marketing
- We're looking for a self motivated and experienced social media manager to help drive social media engagement and community management through strategic content creation across both our New York Markets
- Experience managing channels as well as shooting and editing is essential
- You will support the marketing teams in both markets, in developing social-first campaigns with additional content ideas that extend big ideas beyond campaigns
- We're looking for someone who can work autonomously, understand the briefs and run with it, someone passionate and excited to own the output of all our social accounts. Sound good...?
- Content Scope & key pillars:
- Vendor and chef stories
- Neighbourhood and local culture (USQ led)
- Rooftop and tourist moments (DUMBO led)
- Programming and events across both
- Curate and produce a consistent and evolving stream of engaging content that grows our audience and strengthens our community
- Create end-to-end social content across image and video, from concept through production to post-production for our social channels - TikTok, Instagram, YouTube Shorts (and more)
- Independently manage organic social media channels, plan content calendars as well as look after the everyday community management, scheduling/posting and reporting
- Develop and execute campaigns that drive reach and engagement
- Spot trends early and move fast ensuring they are fit for brand and purpose
- Optimise content for each platform as and where necessary
- Engage with our audience and build genuine communities in line with brand guidelines
- Collaborate with the HQ brand team as well as local operations and marketing team to get work live quickly
- Report clearly on performance, learnings and ROI, leveraging insights to evolve strategy
- Build strong relationships with talent (creators, experts, ambassadors) to produce content that is closely aligned to the Time Out Market brand and audience
- Stay ahead of platform trends, algorithm changes and emerging opportunities in the social landscape
- Evening and weekend coverage required during events, service peaks, and key moments
- What success looks like:
- Two distinct online identities, each unmistakably its own venue
- A clear balance between storytelling and commercial support
- Attributed footfall growth traceable to content activity
- Community tone that feels warm, local, and opinionated
- Shift in brand perception from corporate food hall to neighbourhood Time Out destination
Our take
Originally founded in 1968, the aim of Time Out was to provide reliable information about cultural happenings through the form of a magazine. It was intended to be an 'insider's guide' and included details about art, film, concerts, theatres and more.
Since then its diversified to include food and restaurants, and has straddled both the travel and hospitality sectors. And to keep up with the times, it has transitioned to digital advertising and social media.
Its also received new equity investment through a 2016 IPO, and made big strategic moves from this. Part of this move included stopping the print publication and instead placing a greater emphasis on its digital content. Time Out's current CEO, Chris Ohlund, has said he would be leading the company into its 'next phase of global growth' which has so far included the announcement of a global video collaboration program amongst its digital innovations.
Steph
Company Specialist at Welcome to the Jungle
Insights
5% employee growth in 12 months
Company
Company HQ
Holborn, London, UK
Leadership
Chris Ohlund
(CEO)He has served as Non-Executive Director at Facile.it, Casa.it, Parcel2Go.com, and Residently. Subsequently was Founder and Chairman at International Retirement Solutions AG. Joined Time Out first as Executive Vice Chairman, and now serves as CEO.
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