Engagement Marketing Manager, Instacart
CRM
CA$117-130k
+ Equity
Online grocery marketplace & grocery tech platform
Be an early applicant
Online grocery marketplace & grocery tech platform
1001+ employees
Be an early applicant
CA$117-130k
+ Equity
1001+ employees
Company mission
To create a world where everyone has access to the food they love and have more time to enjoy it together.
Role
Who you are
- 5-6 years of hands-on experience executing CRM programs, including backend setup and ongoing technical implementations and maintenance across systems
- Experience leveraging a complex marketing automation/CRM system like ExactTarget, Braze or Responsys
- Deep expertise in customer segmentation, list management, deliverability and CAN-SPAM laws
- Experience with data-driven marketing and building programs that drive incremental results
- Exceptional project management skills and experience managing multiple competing projects/deadlines with extremely strong attention to detail
- Customer obsessed and a creative thinker; you care deeply about the customer experience
- Excellent analytical and quantitative skills
- Ability to effectively coordinate complex projects with multiple stakeholders through strong communication skills and ability to influence overall strategy
Desirable
- Braze experience is a plus
- Fluency in HTML/CSS to debug emails ahead of each send
- Experience in the on-demand economy a bonus
- Comfortable with learning new technologies
What the job involves
- We are seeking a highly technical Marketing Manager to lead the development and maintenance of our white label ESP systems for CRM programs
- In this role, you will enable our partners to effectively manage their CRM initiatives
- You will collaborate closely with key stakeholders across Creative, Product, Engineering, Data Science, and Retailer Marketing teams to design systems and manage the technical strategies that drive our white label initiatives
- The Instacart marketing team is highly analytical, moves fast and is focused on delivering quantifiable results
- Our Consumer CRM Marketing team develops and delivers billions of messages a year across the company’s owned channels (email, mobile push, SMS, and in-app)
- Build and maintain the tooling and technical infrastructure for whitelabel CRM programs
- Administer, configure, and maintain the ESP and each individual workspace per program
- Partner regularly with Eng on system integrity, efficiency, and troubleshooting
- Create and monitor complex automations with static and dynamic target and content
- Ensure whitelabel partners have the tools necessary to set up campaigns, tests, segmentation and complex personalization logic
- Collaborate cross-functionally with Creative, Partner Marketing, Business Development, Product, Engineering, and Data Science to deliver impactful programs for our partners based on their unique needs
Our take
Instacart is an online grocery marketplace that operates a pick-up and delivery system in the US and Canada. Unlike standard grocery shopping, Instacart sends a “personal shopper” to your local store to buy your products, who then delivers them straight to your door on the same day via their own car. The company also supplies the Instacart Platform, with services for stores encompassing eCommerce, fulfilment, in-store, ads, and insights.
The increased modernization of society has meant more than ever that consumers are looking to buy their groceries online, making space for apps like Instacart to become daily life staples for years to come. Although the company must compete with other grocery store delivery services, such as Walmart’s own, it has expanded to cover large percentages of US and Canadian households, and is now aligned with over 900 retail banners across more than 75,000 locations.
Instacart's software offerings signify the company's focus on tech, designed to move it away from its dependence on the gig economy. To this end, the company has acquired FoodStorm, an order management system that powers end-to-end order-ahead and catering, integrating its technology into its enterprise suite. Despite an IPO in September 2023, market downturns have necessitated a 7% workforce cut in 2024, focused on middle management and creating a flatter organisational structure. With a new streamlined workforce, here's to hoping Instacart can maintain its momentum.
Steph
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 14 rounds)
Nov 2021
$232m
LATE VC
Mar 2021
$265m
LATE VC
Total funding: $2.9bn
Company benefits
- Wellness Tailored to You: Medical, dental, vision, retirement, life & disability coverage right alongside physical & mental wellness programs, memberships and stipends to keep you and your family feeling your best.
- Family Building Benefits: No matter where you are in your family journey, we support you. Our plans cover modern family planning for all. We offer leave for all parents, flexible working schedules and an active Parents@ community.
- Work From Home Stipend: We help outfit your WFH setup and offer reimbursements so you can be your most productive while at home.
- Flexible Time Off: We all recharge differently. Take the time you need with our flexible time off policy and company-wide Self-Checkouts where we encourage everyone to sign off.
- Learning & Development: Whether you're just starting your career or leading teams, we provide customized L&D programs to help you grow and an annual allowance to pursue your development.
- Future Planning: We have you covered as you plan for your future. 401(k) matching in the US and RRSP in Canada, student loan assistance through Peanut Butter, free Rocket Lawyer membership, SoFi & First Republic financial planning and more.
- Four Year Fill-Up: We encourage our tenured employees to take longer breaks and truly unplug by doing something they love – typically four consecutive weeks around the four year mark.
- Community Connection: Support the communities you care about with volunteer weeks and get involved with our social impact program, Instacart Serves.
- Instacart Express Membership: We help keep your fridge stocked. Unlock grocery discounts with our Instacart Beta app while testing our latest features.
Company values
- Go far together
- Roll up your sleeves
- Grow the pie
- Put it all on the table
- Serve generously
Company HQ
The East Cut, San Francisco, CA
Articles
Leadership
Apoorva Mehta
(Co-Founder & Chairman)Studied Electrical Engineering at University of Waterloo. Worked in Fulfillment Optimisation SDE at Amazon.com before going on to co-found Instacart.
Brandon Leonardo
(Co-Founder)Interned at Cisco Systems as an IT Engineer. Later became a Senior Web Developer at Webs and then a Venture Hacker at Angel List.
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