Vice President of Go To Market Strategy, Insider
Growth marketing management platform
Be an early applicant
Growth marketing management platform
1001+ employees
Be an early applicant
1001+ employees
Company mission
To help marketers deepen brand love with individualized customer experiences.
Role
Who you are
- 12+ years of experience in go-to-market, strategic growth, or product roles within high-velocity SaaS companies
- 7+ years of experience specifically in the martech industry, ideally in scaling environments or product-led growth models
- Deep knowledge of the AI landscape and how it impacts go-to-market motions, pipeline optimization, and product marketing
- Demonstrated success in designing and executing scalable GTM programs with measurable impact on pipeline and revenue growth
- Proven track record in initiatives that materially increase win rates and reduce sales cycle times
- Strong analytical thinking; able to break down complex problems into systems and frameworks (engineering-minded approach)
- Exceptional cross-functional leadership—experience aligning sales, marketing, product, and customer success toward common GTM goals
- Experienced in building enablement playbooks, launch frameworks, and product education loops that stick
- Excellent communication and stakeholder management skills; comfortable presenting to C-level audiences
- Self-starter with a bias toward execution, able to operate with minimal guidance and thrive in ambiguity
- Global perspective with experience working across regions and functions
What the job involves
- The VP of GTM Strategy & Market Intelligence is a senior executive role responsible for architecting Insider’s global go-to-market strategy and driving scalable revenue growth across regions
- Reporting directly to the CRO, this role plays a critical part in aligning cross-functional teams around key growth initiatives, unlocking market opportunities, and enabling data-driven decision making at the highest level
- With a deep focus on funnel performance, strategic initiatives, and market trends, this leader will shape how Insider brings its innovation to market
- Reporting directly to the CRO, Serhat Soyuerel, this role owns Insider’s global Go-to-Market Strategy
- Architect and lead global GTM strategies—from awareness to close—to maximize market opportunity
- Accountable for revenue delta and pipeline growth, measured through ROI of GTM initiatives, funnel conversion improvements, and win rates
- Partner closely with regional revenue teams to analyze funnel performance and implement optimization strategies tailored to audience, segment, and motion
- Build a cross-functional “GTM engine” to continuously equip sales, solutions consultants, and partner teams with the insights and tools to win across 26 regional offices
- Drive strategic alignment across marketing, product, enablement, and revenue operations—ensuring seamless execution of launch plans, positioning updates, and competitor battle cards
- Translate insights into decision-ready assets and impactful GTM narratives that resonate with buyers and influence strategy
- Own and optimize pipeline acceleration initiatives; identify systemic blockers, design experiments, and implement solutions at scale
- Design and lead strategic “revenue sprints” to respond to market shifts, or key expansion opportunities
- Bring engineering mindset to GTM operations: instrument workflows, measure impact, and apply iterative improvements
- Collaborate with Product and AI teams to infuse technical innovation into GTM messaging and market education
- Regularly present findings, frameworks, and impact metrics to executive C-level leadership; contribute to board-level strategic conversations
Our take
There are many companies in the marketing industry claiming that they provide multichannel digital marketing tools. In most cases customer data sits in silos, thus those companies are unable to provide clients with multichannel tools that maximize their marketing ROI. Insider is setting out to change this by using AI to connect customer data across channels and systems, improving the customer engagement experience for its clients as well as their customers.
Unlike its larger competitors in this space such as Salesforce, Insider's AI-based technology is able to integrate data from a wide range of marketing channels both online and offline. This allows its clients to better coordinate marketing campaigns across different channels and make more acurate predictions about customer behaviour.
Insider counts over 1200+ leading brands among its clients, including L'Oreal, Virgin, Santander, Singapore Airlines, Samsung and IKEA and has enjoyed substantial funding rounds. The unicorn company has focused on accelerating its growth through strategic mergers and acquisitions (recently acquiring MindBehind) while expanding its partnerships.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
12% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Nov 2024
$500m
SERIES E
May 2023
$105m
GROWTH EQUITY VC
Total funding: $772.3m
Company benefits
- You’ll have access to Udemy’s business plan
- Paid Spotify account subscription
- You’ll have the opportunity to share your skills and even deliver trainings and workshops if you wish
- Work from home
- Cell phone coverage, internet access, and contribution toward your wellness
Company HQ
Soho, London, UK
Leadership
Arda Koterin
(Chief Customer Officer)Studied Economics and Management at The London School of Economics and Political Science (LSE). Previously Account Representative at Procter & Gamble and Marketing Associate at Colgate Palmolive.
Hande Cilingir
(CEO)Studied Economics & Management at London School of Economics and Political Science. Previously Europe Region Director at Torlin Chemicals and Marketing Manager at Starmall.
Mehmet Sinan Toktay
(CTO)Studied Computer Engineering at Istanbul Technical University. Previously Oracle Technical Consultant at Natica IT Consulting.
Muharrem Derinkök
(CPO)Previously Business Intelligence Analyst at Turkcell, VHDL Developer at Techneon, and Research and Development Project Engineer at Eclipse Information Technologies.
Okan Yedibela
(Senior Software Architect)Studied Computer Programming at Kadir Has University, and then became a PHP Developer at Rocket Internet Turkey & MENA.
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