Paid Media & Performance Marketing Manager, Sploot
$90-120k
+ Performance bonus/upside
Digitally-enabled veterinary services
Be an early applicant
Digitally-enabled veterinary services
21-100 employees
Be an early applicant
$90-120k
+ Performance bonus/upside
21-100 employees
Company mission
To provide exceptional care and experience for pets and their parents by creating the best environment for our team members to thrive.
Role
Who you are
- This is a high-impact, hands-on role for someone who thrives at the intersection of strategy, data, and execution
- 2–5 years of experience in performance marketing or digital advertising roles, ideally in a high-growth B2C business
- Deep knowledge of Google Ads and Meta Ads, managing significant ad spend ($50K+ monthly), with hands-on experience across the funnel - e.g., search campaigns, demand gen, and GDN
- Strong familiarity with YouTube and TikTok Ads, or strong curiosity and readiness to ramp up
- Experience with DTC or eCommerce is strongly preferred
- Experience with physical-location-based businesses (e.g., retail, healthcare, fitness) is a plus
- Strong analytical skills with experience in campaign optimization and performance analysis - you don’t just report metrics, you act on them
- Detail-oriented with excellent project management and organizational skills
- Creative mindset with ability to collaborate effectively with creative teams
- Proficient in tools like GA4, Mixpanel, and comfortable ensuring clean attribution across the marketing stack
- Curious and eager to learn new platforms, tools, and growth tactics
What the job involves
- We’re looking for a Paid Media & Performance Marketing Manager to lead Sploot’s paid advertising efforts and client acquisition strategy
- You’ll lead Sploot’s client acquisition tools and full-funnel journey through paid media - designing and optimizing campaigns that attract, nurture, and convert new pet parents through the right blend of creative, targeting, and timing
- You’ll also lead Sploot’s performance efforts on emerging platforms like YouTube and TikTok, along with light-touch support for recruiting campaigns
- You’ll work closely with lifecycle, brand, and local marketing teammates to align creative, messaging, and targeting to real-world clinic dynamics - ensuring every dollar spent translates into booked appointments and long-term client relationships
- Own Sploot’s paid acquisition program across Google Ads, Meta, YouTube, and TikTok
- Build and evolve a high-performing client acquisition strategy spanning the full funnel - from awareness to conversion
- Determine the optimal ad mix across platforms and funnel stages to maximize ROI
- Design campaign structures across channels that align with real-time business needs, including market-level clinic capacity and appointment availability
- Launch, manage, and optimize campaigns across platforms, testing targeting, bidding, and creative
- Identify and implement opportunities to streamline and automate advertising workflows using AI tools, agents, or scripts
- Collaborate with creative team to develop high-performing ad concepts and formats
- Design and execute systematic creative testing frameworks (hooks, formats, audiences)
- Analyze creative performance and provide data-driven feedback for future content
- Monitor daily/weekly performance metrics and proactively adjust campaigns
- Identify trends, diagnose underperformance, and implement solutions quickly
- Build and maintain reporting dashboards for campaign performance tracking. leveraging tools like GA4 and Mixpanel
- Ensure data accuracy across the marketing stack and maintain clean attribution through proper UTM usage, platform integrations, and consistent reporting practices
- Develop and refine customer personas based on campaign data and customer insights
- Build and test custom audiences, lookalikes, and interest-based targeting
- Collaborate with lifecycle marketing on retargeting and customer journey optimization
- Pilot and scale new platforms like YouTube and TikTok to drive growth and build early learnings and best practices to support future investment
- Support recruiting ads on LinkedIn and Indeed
- Take full ownership of paid digital strategy in a company where every dollar matters
- Operate in a sophisticated SEM environment - we’ve built strong foundations, a performance-driven structure, and a strategy as advanced as leading DTC brands
- Influence both near-term growth and long-term brand trust
- Help reshape the way pet parents experience vet care
- Collaborate with smart, driven, mission-aligned teammates
Our take
Pet parents seek a seamless and stress-free veterinary experience, but traditional clinics often fall short. Long wait times, limited hours, and impersonal interactions can leave both pets and their humans feeling anxious and underserved.
Sploot Veterinary Care reimagines pet care with a technology-driven platform. Putting expansive primary and urgent care under one roof, Sploot makes same-day and walk-in appointments and even text-based communication with veterinary teams possible.
The company aims to leverage recent funding to rapidly expand its clinic footprint, bringing its unique pet care experience to new cities and communities. With a focus on convenience, technology, and building strong relationships with pet parents, Sploot is poised to propel the industry forward.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Company benefits
- Unlimited Fully Paid Continuing Education: Keep learning & growing in your craft
- Grow Your Career With Us: We believe in investing in our people and promoting from within
- No Non-Competes: Your choice – today & every day
- Generous Paid Time Off: Go do that thing, take the trip & just enjoy a breather
- Health, Dental, & Vision Insurance: Your choice – today & every day
- 10 Weeks Paid Parental Leave: We will never forget – before you are our superhero, you are your family’s
- Plan For Your Future: Both Traditional & Roth 401(k) options available to let you customize how you save for retirement
- Incredible Pet Benefits: We cover your WHOLE family - no matter how many furbabies you have at home
- True Work/Life Balance: No overnights, flexible scheduling, and plenty of days off each week to disconnect & recharge
- FIGS Scrubs on Us: Feel good & look professional
- So. Many. Free. Snacks! (Seriously!): Unlimited fuel to keep you performing at your best in the clinic every day
Company HQ
West Highland, Denver, CO
Leadership
Gil Bolotin
(Co-CEO)Previously a VP of Business Development at ANAGOG. Prior to this, they worked at McKinsey & Company as an Associate and Engagement Manager.
Yoav Mordowicz
(Co-CEO)Previously a VP of Business at Via. They also worked at McKinsey & Company as a Senior Associate and then an Engagement Manager.
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