Direct-to-customer marketing is invaluable for eCommerce brands trying to scale, helping to boost brand engagement and encourage repeat sales. However, providing personalized engagement on a large scale is almost impossible through traditional means, showing a demand for automated marketing solutions for large-scale customer interaction.
Wizard provides a conversational AI for eCommerce customer engagement capable of sending automated follow-up messages to customers after they have purchased an item. The tool is heavily focused on boosting product reorders through these follow-up texts, storing every customer's shipping address and payment details to facilitate sales with one-word answers from customers.
Whilst AI-driven chatbots are commonly used to answer simple questions on eCommerce websites, Wizard has taken this a step further by providing a simple way for businesses to receive new orders as a direct response to follow-up marketing texts. By allowing customers to bypass the web entirely for such reorders, the company claims it can boost conversion and repeat purchase rates, whilst simultaneously building brand engagement.
Steph
Company Specialist at Welcome to the Jungle
