Director of Community Growth, Outdoorsy
Online motorhome rental marketplace
Be an early applicant
Online motorhome rental marketplace
201-500 employees
Be an early applicant
201-500 employees
Company mission
To unlock access to amazing new road trips, adventures, and experiences in the outdoors.
Role
Who you are
- Bachelor's degree in marketing, business or a related field and two years’ experience as a marketing or sales manager or alternatively no degree and six years’ experience as a marketing or sales manager
What the job involves
- As the Director of Community Growth, lead the company’s field marketing strategy to support the company’s aggressive growth plans and create a competitive advantage within the various market segments
- Plan and implement company presence at local events, trade shows, campsites, and other physical locations where the field marketing team can meet RV owners in collaborating with marketing, operations, and product teams
- Own the outbound strategy to deliver on growth, efficiencies, cost, quality, and capacity
- Strategic planning, goal setting, and directing the field marketing of the company to support key goals of RV owner growth source, select, negotiate, and manage relationships with event and location partners
- Synthesize and prioritize the needs of RV owners and the internal teams that work with them
- Initiate and lead market research to determine what problems should be solved, for whom, how, and why it matters
- Improve core processes, partnerships, internal tooling, and training for field marketing employees
- Help evolve the playbook for market expansion and execute against it
- Cultivate and provide opportunities for rising talent within the organization
- Supervise two advertising and promotions managers
- Developing advanced targeting techniques through creative use of data insights to identify high value new customer groups
- Creating channel by channel sales and revenue goals with clear deliverables across multi-year initiatives
- Building sales and retention teams from the ground up
Our take
Outdoorsy is an online portal providing RVs and camper vans for hire on a peer-to-peer basis. The platform is attempting to do to RVs what Airbnb did to hotels: revolutionize the market using the sharing economy. Outdoorsy estimates that around 97% of recreational vehicles remain idle during the year, so it provides owners with a way to make some additional income from them when they are not in use.
In addition to its RV rental and outdoor travel marketplace, Outdoorsy also operates in the insurtech space. Its "Roamly" business is designed to provide digital insurance products for RV owners and travellers, tackling the problem with insurer contracts excluding commercial use, which could deter listings on the Outdoorsy platform. Travellers then benefit from renting vehicles with insurance included, simplifying their rental experience.
As holidayers turn away from more rigid hotel options and towards outdoor alternatives, Outdoorsy has delivered over 200,000 trips to consumers. Serving a range of demographics and remaining well-reviewed, the company is in a good position to grow into the future, especially into Europe, as it capitalises on a stunning benchmark of $3 billion in sales.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-12% employee growth in 12 months
Company
Company benefits
- Opportunity to help build company from early stage
- Competitive salary
- Equity in one of the world's fastest growing companies
- Comprehensive health and welfare benefits
- 401(k) Match
- Flexible PTO
- Annual RV rentals - we believe in balance and taking the time to nourish mind, body, and soul
Company HQ
North Side, Austin, TX
Leadership
Jeff Cavins
(CEO & Co-Founder)Having served as CEO of CSI Digital for over 7 years, they worked as SVP of North America and CEO of Loudeye for 6 years. They left their position as CEO of Fuze Box in November 2013 to found Outdoorsy in October 2014. Founded Roamly in 2020.
Jennifer Young
(CMO & Co-Founder)They spent over 4 years as an Account Director before working at RMG Connect and Managing Director of JWT. They co-founded Another Blank Page in 2013, leaving after a year to co-found Outdoorsy.
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