Content Marketing Manager, Zocdoc
Editorial
$125-169.5k
Office located in Soho, NY
API connecting patients to doctors
Job no longer available
API connecting patients to doctors
1001+ employees
Job no longer available
$125-169.5k
Office located in Soho, NY
1001+ employees
Company mission
To give power to the patient by delivering the accessible, seamless, and simple experience patients expect and deserve.
Role
Who you are
- You'll Enjoy This Role If You Are..
- A natural interviewer who spots stories others miss
- Obsessed with the numbers — you check dashboards for fun
- A strong writer and thinker
- Someone who's built something from nothing
- 5–8 years of content marketing experience with a track record of growing organic traffic
- Strong interviewing skills
- Comfort with analytics tools Amplitude or Looker
- SEO fluency
- A portfolio that shows range
- Strong journalism experience preferred
- Healthcare, B2B, or marketplace experience a plus
What the job involves
- Providers can't partner with Zocdoc if they've never heard of us — or if everything they've heard sounds like everyone else
- This role exists to change that. You'll run a small, scrappy publication on Zocdoc's website — with a newsletter and LinkedIn presence to match — acting as our in-house reporter, finding the stories hiding inside the company and turning them into content that earns attention and drives measurable traffic
- Running the provider blog end-to-end — editorial calendar, writing, publishing, performance
- Interviewing providers, patients, and executives to surface stories worth telling
- Driving measurable traffic growth through SEO-informed content and smart distribution
- Building and growing a provider newsletter
- Creating LinkedIn content that pulls people back to the site
- Ghostwriting occasional thought leadership for executives
- Partnering across SEO, Brand, Lifecycle Marketing, and Provider Acquisition to make sure content connects to the business
Our take
The healthcare system often runs on inefficiencies; patients call outdated directories, wait weeks for a visit to a professional and are often hit with surprise bills. Zocdoc was founded to streamline the fragmented healthcare experience by putting the patient first.
The platform allows millions of users each month to view open appointment times with doctors, book instantly online, read verified reviews, and keep up-to-date with checkups. The platform works for both in-person and virtual care – the latter of which has seen a substantial increase in demand. Zocdoc is one of the few companies tackling these problems in healthcare.
The company has solidified its position in the SaaS space, in part by forming partnerships with companies such as WellHive, a leader in digital care, to drive healthcare support for veterans. Moving forward, Zocdoc will continue to invest in its platform to optimise its services for its users.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
7% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Feb 2021
$150m
GROWTH EQUITY VC
Aug 2015
$130m
SERIES D
Total funding: $374m
Company benefits
- 100% paid employee health benefit options
- Vacation and parental leave packages
- Lunch and snacks on us (in-office)
- Cell phone reimbursement
- Corporate wellness programs with Headspace and Peloton
- Employer funded 401(k) match
Company HQ
SoHo, New York, NY
Leadership
Oliver Kharra
(Co-Founder & Co-Founder)Oliver trained as a doctor in Germany before moving into consulting where he worked for McKinsey. During his seven-year tenure at McKinsey & Co., Oliver developed and implemented new patient utilization models for the national health services of a number of governments and major hospital chains
Nick (Nikhil) Ganju
(Co-Founder & Chief AI Officer)Nick has extensive experience in product development, database management and site architecture. He was responsible for building the earliest iterations of ZocDoc and directly overseeing its development for many of its first years
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