Campaign and Content Manager, Tucows
$93.9-130k
More information about location
Keeping the internet open and connected
Job no longer available
Keeping the internet open and connected
501-1000 employees
Job no longer available
$93.9-130k
More information about location
501-1000 employees
Company mission
To make the Internet Better by helping people access the open Internet, narrowing the digital divide, and supporting fairness and equality.
Role
Who you are
- The ideal candidate is a creative thinker that has media and management experience, strong communication skills and a passion for brand storytelling
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field; or equivalent experience
- 5+ years of experience in marketing campaign management, content development, media planning or a related role
- 2+ years of management experience
- Proven track record of developing and executing successful marketing campaigns, media plans or content strategies
- Strong writing and strategy skills, with the ability to craft compelling content that resonates with target audiences
- The ability to manage multiple projects and deadlines simultaneously
- Experience using marketing automation and analytics tools such as Google Analytics, Looker and HubSpot a plus
What the job involves
- The Campaign and Content Manager is responsible for leading the development of integrated marketing campaigns and content that drives brand awareness, engagement, and lead generation
- This role reports directly to the Chief Marketing Officer and manages the team that develops brand strategy, social media and paid media
- They will be both very hands on and the strategic leader for multi-channel campaigns
- This role collaborates with cross-functional teams so campaigns are differentiated in the industry, aligned with business objectives and resonate with our cities, consumer and small business segments
- This individual will be hands-on in creating content, blogs, and social campaigns to deliver high-quality, engaging materials that attract and convert audiences while setting high expectations for the team
- Lead the development of comprehensive marketing campaigns and evergreen activities that support brand initiatives, product launches, and business goals on paid, earned and owned channels
- Overseeing the work of people and agencies developing campaigns and media buying
- Collaborate with marketing operations, go to market, PR and creative teams to define campaign objectives, target audiences, messaging, testing, adaptation and optimization
- Oversee a cohesive content strategy that supports the overarching marketing and business objectives, focusing on engaging storytelling and value-driven content
- Plan, create, and curate compelling stories, including blog posts, short-form video, graphics, social media posts and other new ideas for engaging with audiences
- Write and review content personally to ensure it meets high-quality standards and aligns with Ting’s objectives
- Identify opportunities for experimentation, content optimization, SEO and performance measurement to refine messaging, creative execution, and targeting for maximum impact
- All marketing team members at every level are expected to spend up to 20% of their time in market to assist in city launches and activities as needed
Our take
Tucows had dedicated itself, and its subsidiaries, to ensuring the internet stays open, accessible, and connected. The company is made up of three subsidiaries, Tucows Domains (the world’s second-largest domain registrar and reseller), Ting Internet (high-speed fiber internet provider), and Wavelo (telecom SaaS for CSPs).
Tucows’ technology supports hundreds of thousands of companies around the globe, as such, the company has seen substantial growth over the last few years, rapidly expanding operations into new markets in conjunction with the optimization and development of its award-winning services. The company announced a $40 million buyback program of its common stock which ran from February 2023 to February 2024. It hopes to see its growth continue to flourish over the coming years, and it seems well set to do so.
Steph
Company Specialist at Welcome to the Jungle
Insights
9% employee growth in 12 months
Company
Company benefits
- Flexible work hours and an asynchronous approach
- Remote-first
- "Distributed Workplace Bonus"
- Health, vision, dental benefits
- Annual Flexible Health Spending and Lifestyle Spending dollars
- Learning and development programs with a flexible, annual learning reimbursement fund
- Mental health benefits
- Employee resource groups
- Family/fertility planning support, parental and adoptive leave
- Three weeks of leave, plenty of personal days, and annual paid gratitude days over the holiday season
- Stock options
- Retirement savings plan contributions
Company HQ
Liberty Village, Toronto, ON
Leadership
Elliot Noss
(President & CEO, not founder)Current CEO of Ting, Tucows' high-speed fiber internet service subsidiary. They are also involved in ICANN, to promote and protect an Open Internet around the world.
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