Paid Social Marketing Manager, Havenly Brands
$95-105k
More information about location
Interior design services
Job no longer available
Interior design services
201-500 employees
Job no longer available
$95-105k
More information about location
201-500 employees
Company mission
To open the door to better living and redefine how people shop for home.
Role
Who you are
- 4-5+ years of hands-on experience in paid social marketing strategy and execution ideally with a DTC or advertising agency environment
- Expertise in hands on execution in Meta Ads Manager and TikTok and Pinterest platforms
- Deep understanding of social media strategy, content creation protocols and creative best practices that are aligned with optimization goals
- Substantial experience running, and briefing creative content for, social media channels for a recognized brandMeaningful experience with social media analytics tools; facility in generating weekly and monthly reports, and with interpreting data.Certifications in Meta, TikTok, and/or Google Analytics are a plus
- Demonstrated understanding of audience building, targeting and optimization techniques that are both lead generating and conversion driving
- A genuine interest in staying on top of the trends and topics that matter particularly within the design and home space
- Attentive to detail with high standards of quality while maintaining a friendly, positive attitude
- Adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate
- Proven ability to A/B test, analyze, and iterate on and scale campaigns, ad sets, and ads
- Data-driven and analytical skill set with proficiency in Excel / Google Sheets, and a familiarity with tracking and reporting tools (e.g. Tableau, Looker, Google Analytics, multi-touch attribution platforms)
- Ability to compile and deliver clear, concise, and reliable reporting to key stakeholders and senior management
- Growth mindset with bold ideas and know-how to get things done in a fast paced, start-up environment
- Preference for those with experience in e-commerce, specifically in the furniture and home space
- You believe the impossible is possible and will work hard, test, and always do what it takes to make things happen
- You have a flexible attitude and doer mentality; the ability to be solution-oriented and execute while also dreaming of what’s next
- You are a proactive self-starter, who is passionate about and committed to continued learning in this ever-evolving field
- You are a collaborator with strong communication and relationship-building skills
- You have the ability to work in a fast-paced, results-based environment
- You have confidence in analyzing and acting on marketing data
- You have extraordinary organizational skills and the ability to manage multiple projects at once without letting any key initiatives drop through the cracks
- Thorough familiarity and passion for data-driven performance marketing, customer acquisition, and testing frameworks at scale
- An ownership attitude to seize opportunities that make an impact
What the job involves
- We’re searching for a Paid Social Marketing Manager to join our Growth team at Havenly, working across our portfolio of brands.
- You will lead our day-to-day paid social advertising efforts across platforms like Meta, TikTok, and Pinterest.
- Please note that hands on keyboard experience in Meta and Pinterest building and managing traffic and purchase optimized campaigns is required.
- In this role you will lead the paid social strategic planning effort across brands and you will be crafting, building, managing and optimizing branded, evergreen and promotional campaigns.
- You will be designing A/B tests, partnering with internal teams to build creative briefs, and managing the external partnership with vendors to grow the programs
- Our ideal candidate will bring a passion for performance marketing and understand the intricacies and unique attributes of digital marketing channels.
- You will take a highly analytical approach to the role, leveraging various sales attribution tools to help deliver breakthrough results and unlock efficient, sustainable growth.
- This is a high-impact opportunity to play a visible role in the growth of a fast-growing and well-known consumer startup with the opportunity to expand your role into additional online and offline priorities
- Develop, drive and implement marketing strategies across paid social channels for Havenly, Inc. brands to drive performance in line with KPI’s
- Grow existing campaigns across paid social channels, while simultaneously testing net-new ideas and concepts to continue improving performance
- Craft creative briefs, working closely with Brand Designers and broader Growth and Creative teams to ensure brand-aligned messaging creative that aligns with the optimization tactic
- Use your analytical skills to dig into campaign data, extract channel insights and transform them into actionable changes that will drive channel optimization and accelerate performance. Leverage GA4, platform data and multi-touch attribution tools for analyses
- Generate consistent performance reports for distribution within the Growth team and broader organization
- Regularly share performance insights, learnings, and go forward strategy
- Devise and execute an A/B testing strategy across the conversion funnel. Compare paid social platforms by funnel tactics and shift and optimize budget accordingly to yield the best ROI
- Utilize audience segmentation features for precise targeting and messaging
- Collaborate with internal teams to align campaigns with broader marketing strategies
Our take
Founded in 2014, Havenly Brands has grown to be a major player in the online interior design space. It operates the brands Havenly, Interior Define, Burrow, The Citizenry, The Inside and St. Frank - delivering ways for people to more easily make their spaces their own.
One of the ways it does this is by connecting consumers with professional interior designers and product purchase recommendations through the Havenly platform. These consultations put the company ahead of simple visualization services, by making what is typically an inaccessible service affordable to more people.
Along with the sector at large, Havenly Brands has seen a healthy upswing in recent years. As it continues to build out its family of brands, its unique approach to the interior design business could see it win big.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-4% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Jun 2021
$28m
SERIES C
Oct 2019
$32m
SERIES C
Total funding: $85.9m
Company HQ
River North Art District, Denver, CO
Leadership
Lee (Motayed) Mayer
(Co-Founder & CEO)A Columbia and Harvard Business School graduate who started out in Strategic Development at Canon. They also worked at Bain & Company from 2009 to 2011.
Emily Motayed Lancaster
(Co-Founder)They have an MBA from the Wharton School and were Chief of Staff at Bread. They also co-founded Nurture& and Livi Beauty.
Salary benchmarks
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