Acquisition Manager, The Farmer's Dog
Paid Search
$115-135k
+ Equity
Office located in Greenwich Village, NY
Human-grade dog food delivery
Be an early applicant
Human-grade dog food delivery
501-1000 employees
Be an early applicant
$115-135k
+ Equity
Office located in Greenwich Village, NY
501-1000 employees
Company mission
To change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care.
Role
Who you are
- A successful Acquisition Manager, Search should bring strong intuition to complement their analytical nature
- Your approach is data-guided, yet you know how to use data flexibly and triangulate data and insights to form hypotheses
- Exceptional communication skills are a must and enable effective collaboration with external partners and internal teams such as Brand, Finance and Retention
- You are highly organized, are motivated and can thrive under pressure, and have a natural talent for balancing going deep and thinking broad
- You enjoy fast-paced environments and can operate independently and in ambiguity
- You have 4+ years experience in search marketing and have handled $1M+ in monthly spend
- You are able to handle the holistic search landscape
- You are able to thrive in a fast-paced and ambiguous environment, naturally curious and proactive self-starter, constantly on the lookout for new opportunities and solutions
- You’re not afraid to disagree, and yet you can also comfortably admit when you were wrong
- You are an owner - you feel a sense of full responsibility for your channels, and also the performance of our overall acquisition program and customer experience. This comes through in everything you do
- You are detail-oriented and proactive, you thrive as a self-starter and excel in managing multiple projects simultaneously
- Your decision-making is customer-centric, considering both short-term and long-term impacts
- You are a maximizer - you continue to set the bar higher
- You have excellent problem-solving skills and can prioritize tasks effectively, with a strong attention to detail
- You're data-guided and enjoy diving into analytics to inform decisions. Familiarity with Excel is a plus
- You're a skilled communicator and have the ability to absorb and distill complexity into simple terms to drive decision making
What the job involves
- The Acquisition Manager, Search will play a crucial role in refining and scaling our paid search program
- Reporting directly to the Head of Paid Media, you will demonstrate your search and marketing skills to manage, improve, and expand our search program in a way that aligns with our mission, while also building trust in our brand and contributing to significant and sustainable growth
- You will be responsible for developing new growth strategies that further cement TFD as the leader in the category
- You will use your expert marketing analytics skills to derive insights, opportunities, and optimizations on a daily basis, all while communicating thoroughly and proactively with your teammates along the way
- Your ability to learn quickly and turn challenges into opportunities will be critical
- Within the first 30 days, you'll fully own our existing search program and be the primary point of contact, own all relevant external relationships independently, and become the trusted source for data, insights, and strategy for your channel
- Lead, optimize, and grow TFD’s search program, further establishing our leadership in the category
- Make recommendations on paid search strategies - prioritizing what’s best for the business by balancing strong decision making and executing on bigger bets
- Partner with various internal teams to launch campaigns that are high-performing and brand-aligned
- Own and support landing page testing
- Utilize your analytical skills to dive into performance metrics, proactively conducting regular analyses and adding to your repository of hypotheses and experiments
- Find new opportunities for scale via channel expansion and supporting affiliate search marketing
- Continuously experiment and implement optimizations to make our already strong program materially better
- Communicate proactively with team members, sharing insights across departments, and considering the impact of each decision on overall business performance
Our take
Pet food production in the US is held to alarmingly low safety and quality standards despite being a $99 billion industry, which is hidden behind loose labeling and marketing regulations. When one of the founders of The Farmer's Dog realised that dog food was making his dog sick, they decided that dogs shouldn't be fed anything that wouldn't pass legal requirements for humans.
The Farmer’s Dog produces customised dog food packages that are sent as a regular subscription service. Recipes behind the dog food are personalised and are comprised of natural and high-quality ingredients, aiming to meet the dietary requirements of each individual dog. As the dog food is human-grade, the company even taste-tests its recipes on humans.
The startup sends millions of meals every month and boasts a continual subscription rate of almost 50%. It has raised $50 million in funding to date and is developing new pet food products and scaling to offer its subscription service outside of the US.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2021
$65m
SERIES D
Jan 2020
$54m
SERIES C
Total funding: $168.1m
Company benefits
- Dog-friendly offices
- Equity packages
- Healthcare, Dental, and Vision insurance
- 401k match
- 12-week paid parental leave
- Flexible PTO and work-from-home policy
- Discounted fresh dog food
- Your pet interrupting video calls and in-person meetings is now a feature, not a bug
Company values
- Deliver Joy: We share kindness with all, leaving people happier than before our interaction.
- Be Authentic: We’re well-intentioned and understanding in our actions, assuming the same of others.
- Seek Better: We’re sceptical of the status quo and open to new approaches.
- Act Boldly: We’d rather learn from calculated, courageous risks than miss opportunities from fear.
- Play Team: We take individual and collective ownership of progress, and show gratitude to those who help.
Company HQ
South Village, New York, NY
Articles
Leadership
Jonathan Yoni Regev
(Co-founder & CEO)Graduated in Business at Berkeley, UC, and then co-founded The Farmer's Dog in 2014, serving as CEO since.
Brett Podolsky
(Co-founder)Graduated with a B.A. in Liberal Arts from Lynn University before co-founding The Farmer's Dog.
Salary benchmarks
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