Senior Product Manager, KatKin
Growth
£75-95k
3+ days a week in office
Cat health
Open for applications
Cat health
101-200 employees
Open for applications
£75-95k
3+ days a week in office
101-200 employees
Company mission
To build a world-leading personalised nutrition and wellness brand for cats and their parents.
Role
Who you are
- Experience in product-led growth, with a strong focus on acquisition CRO—you know how to run structured experiments that drive measurable impact
- Data-driven decision-maker—comfortable using tools like Posthog and Looker, knowledge in SQL is a plus (or willing to learn)
- Customer-obsessed—skilled in conducting user research to deeply understand motivations, barriers, and opportunities
- Strong A/B testing expertise—understands how to design, execute, and interpret experiments to maximise learnings
- Thrives in fast-paced environments—proactive in solving challenges where processes may still be evolving
- Collaborative leader—able to align and inspire cross-functional teams, creating an environment where experimentation and learning drive success. Experienced in working with Product Design and Engineering as a Product Trio is a plus
- Creative and strategic thinker—comfortable pushing boundaries and challenging assumptions to unlock new opportunities
- Experience in DTC or e-commerce business operating internationally is a plus
What the job involves
- As Senior Growth Product Manager, you will be owning the digital journeys that convert site visitors into customers, across all acquisition channels. You will be solving the unique challenges we face, such as educating about a new concept, communicating value for money, and personalising the journey to suit different needs
- Your work will directly contribute to the number 1 strategic focus of the company - growing the customer base
- You will work closely with Product Design and Engineering as a product trio, in a fast moving Scrum environment. You will also build strong relationships with Growth, Creative, Cat Experts and other functions within the business to ensure high alignment and swift delivery
- You will gain a deep understanding of customer pain points, identify the most impactful opportunities, design and implement the most effective solutions. You will own the strategy and roadmap for your area, ensuring we effectively educate customers on the benefits of fresh pet food while crafting a world-class digital experience to effortlessly explore and buy our products
- Lead a cross-functional group. You will optimise conversion rates across acquisition channels, using data-driven insights and rapid experimentation
- Identify the biggest opportunities. You will focus on accelerating product-led growth, leveraging research and analytics to focus efforts where they matter most
- Prioritise effectively. You will balance quick wins with long-term growth, while diversifying and strengthening acquisition channels
- Collaborate with Product, Design, and Engineering. You will build strong relationships and processes in order to launch and iterate fast on growth initiatives in an agile environment
- Develop a deep understanding of customers. You will use qualitative and quantitative insights to uncover friction points and opportunities
- Own key growth metrics. You will set north star metrics, track performance, analyse experiments, and optimise based on data
Salary benchmarks
Our take
Global cat food spend is a $34 billion market and the fastest-growing segment within pet food. $8bn of this is premium spend and it's increasing 1% year-on-year. This is driven by both the humanisation of pets and owners' own desire for fresh, all-natural foods. Despite the rise of fresh pet food, particularly is the US where the concept is well proven by NomNomNow, Farmer's Dog and MyOllie, cats have been left behind by new entrants. This is nothing new - cats continue to be the industry underdog as legacy FMCG companies have never formulated cat food for cats as obligate carnivores despite it being an absolute biological necessity.
KatKin aims to revolutionise how parents feed cats by bringing fresh, personalised, and species-appropriate nutrition to market. It's doing this through world-leading expertise, using technology for in-house production and personalisation, to offer the best possible food for every cat and its parents.
All KatKin recipes are expertly formulated for cats, complete and balanced, and made using only the finest, human-grade ingredients. The daily meals are individually portioned and steam-cooked in KatKin's London kitchen.
All the recipes are formulated by Dr. Justin Shmalberg, the Chief Nutrition Officer at Katkin - a world-leading veterinary nutritionist and a passionate advocate for fresh food for pets. The brand celebrates cats as companions at the heart of the home, and while it's laser-focused on its core food proposition, the company is using 2023 Series A funding to create personalised health plans for cats and invest in scientific research into cat nutrition.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Aug 2022
$24.2m
SERIES A
Oct 2020
$6m
SEED
Total funding: $32.3m
Company benefits
- Competitive salary and a MacBook
- Career defining opportunity in being instrumental to scaling our brand, fast
- 25 days holiday every year plus your birthday off
- Discount for KatKin fresh meals
- AXA Health Insurance including optical and dental
- Yearly personal development budget
- Company pension
Company HQ
Clerkenwell, London, UK
Leadership
Brett O'Farrell
(Co-Founder)Previously Supervisor and Chartered Accountant at KPMG for 3 years and Investment Manager at Schroder Adveq for 2 years. Also previously a Venture Partner at Blossom Capital.
Nikki O'Farrell
(Co-Founder)Previously Sales Executive at Mark 1 Media for 1 year and Account Manager at The Hardy Boys for 3 years.
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