Senior Website Optimization & Demand Gen Specialist, EcoVadis
Business sustainability ratings provider
Be an early applicant
Business sustainability ratings provider
1001+ employees
Be an early applicant
1001+ employees
Company mission
To provide reliable, globally recognized sustainability rating and insights, enabling all companies to reduce risk, drive improvement and accelerate positive impact on our planet and society.
Role
Who you are
- Bachelor’s degree in marketing, Business, Web Development, or a related field; Master’s degree (MBA or equivalent). certification in digital marketing or web development preferred
- 8+ years in digital/web marketing roles at top tier enterprise SaaS companies
- Experience with personalization and AI-driven web solutions
- Expertise in web strategy, content management systems (CMS), and user experience (UX)
- Proven success in leading SEO, and web analytics initiatives with internal teams and /or agencies
- Deep understanding of web development processes and digital marketing technologies
- Ability to balance strategic vision with hands-on execution
- Advanced knowledge of website analytics tools (e.g., Google Analytics, etc). Proficiency in CMS platforms (e.g., AEM, WordPress, Webflow)
- Strong understanding of digital marketing integrations including salesforce , Hubspot and Pardot
- Expertise in digital channels - SEM, LinkedIn, data attribution, and email marketing
- Exceptional problem-solving and project management skills
- Highly adaptable to changing priorities and technologies
- Proven track record in managing and collaborating with large cross-functional teams
- Ability to influence stakeholders and present to executive leadership
What the job involves
- Develop and implement a comprehensive web strategy that aligns with our marketing goals and drives business growth, while creating a strong brand experience and user engagement that is focused on conversion rate optimization
- Redesign and re-architect the website to drive leads and clearly communicate our brand vision and solutions we offer
- Continuously optimize and conduct A/B testing to enhance website user experience, SEO, and lead generation improvements
- Conduct UX and customer research to inform web design and architecture
- Partner with brand, design, solutions marketing, field marketing and content marketing teams to oversee the creation, curation, and management of web content to ensure it is relevant and up-to-date
- Work closely with the SEO agency to execute SEO strategy, including keyword research, on-page optimization, and technical SEO enhancements
- Ideate and implement new AI and content personalization solutions designed to drive website engagement and improved MQL and MGO conversions
- Monitor, analyze, and report on web performance using tools such as Google Analytics, Hotjar and others to inform actionable insights and data-driven improvements
- Collaborate with UX/UI designers to ensure the website is user-friendly, visually appealing, and aligned with brand guidelines and best practices
- Build the strategy to support international markets that addresses unique content and translation requirements
- Work closely with other teams to ensure the website supports overall company initiatives and marketing campaigns
- Build campaign landing pages as needed
- Oversee the management and maintenance of web platforms, content management systems (CMS), and related tools to ensure the website is secure, responsive, and optimized for performance across all devices
- Partner with agencies or freelancers as needed
Application process
- Beginning: ASAP
Our take
With an increasing drive for businesses to be more transparent with their global carbon impact, companies need to find a way to collate their data. This data can then be used to inform business decisions and aid companies in their mission to decrease their carbon emissions. EcoVadis provides business sustainability ratings with the aim of creating a global marketplace where sustainability intelligence influences every business decision.
EcoVadis has devised a criteria based on international sustainable development standards. The criteria considers specific challenges, geographical location and company size to create its rating, ensuring its ratings reflect the company as fairly as possible. The main objective of the rating is to measure the quality of a company’s CSR management system through its policies, actions, and results.
This concept is increasingly pertinent given the emphasis placed on sustainability by consumers, and so EcoVadis is smartly targeting this key area. It currently operates with 130,000 companies of all sizes across more than 180 industries in 220 countries, highlighting the importance of the ratings it provides.
Freddie
Company Specialist at Welcome to the Jungle
Insights
47% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jun 2022
$500m
SERIES C
Jan 2020
$200m
GROWTH EQUITY VC
Total funding: $736.5m
Company benefits
- Flexible hybrid working model
- Learning and development
- Wellness programs
- Sustainability events and community involvement
- Budget to furnish your home office
- Peer recognition program
- Employee-led resource groups
- Referral bonus
Company HQ
Chaillot, Paris, IDF
Leadership
Pierre-François Thaler
(Co-Founder & Co-CEO)Previously CEO of B2Build SA, the first B2B marketplace for the European construction industry. They also have experience as a Director for the Ariba Procurement BPO business.
Frédéric Trinel
(Co-Founder & Co-CEO)Holds a degree in International Business from ICAD Business School. Previously founded Mr. Ted Ltd as COO.
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