Demand Generation Manager, Bluesight
KitCheck
$95-115k
+ Annual discretionary bonus
Medical intelligence automation vendor
Open for applications
Medical intelligence automation vendor
101-200 employees
Open for applications
$95-115k
+ Annual discretionary bonus
101-200 employees
Company mission
To simplify the top complexities of hospital pharmacies.
Role
Who you are
- This role requires a strong understanding of demand generation strategy, buyer persona targeting, list development, tools, and content, persuasive communication / project management skills, and a successful history of building software sales SaaS pipeline
- 3-5 years of professional experience, of which 3+ years of experience in demand generation in a growth-oriented SaaS company
- Experience with funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity
- Brings a healthy sense of urgency and a strong framework for staying organized
- Knowledgeable in end-to-end campaign development, execution, and measurement
- Solution-oriented thinker, who loves to try and solve challenges
- Interpret data, create insights, and translate them into applicable changes
- Strong project management skills to effectively deliver programs, and create alignment across groups, the type of person where no detail is too small
- Prioritize and achieve in an environment that requires fresh thinking, creativity, and innovative ideas
What the job involves
- Bluesight is seeking an experienced Demand Generation Manger to target customers, plan / develop campaigns, execute and measure sales plays to drive opportunity pipeline for KitCheck
- This person will work collaboratively with the marketing, product management, product marketing and sales teams to create campaigns that drive lead generation (MQLs) for KitCheck
- Driving demand generation goals by creating and executing campaigns that will drive leads, MQLs, and, most importantly, pipeline
- Building target lists that capture KitCheck buyer personas with high propensity and potential value by understanding the ICP and white space available
- Optimizing performance by increasing key asset conversion metrics through website promotion strategies
- Coordinating and executing integrated marketing activities, including webinars, direct mail, emails, website optimization and more to support campaigns
- Collaborating with a variety of internal and external stakeholders to drive and execute marketing program tactics
- Understanding what works and what we can do better. You will support ongoing reporting needs and analyze campaign and program results in detail to draw insights and make data-based adjustments
- Ownership of core DG KPIs and the ability to measure, analyze, report, and optimize the performance of demand gen programs in partnership with the data analytics team to ensure the most efficient way we drive growth across key customer segments
- Measuring and monitoring sales funnel activity, making recommendations to address coverage gaps, including working closely with the BDR teams on targeted campaigns and effective follow-up
Our take
Bluesight (formerly Kit Check) is a software provider offering automated hospital pharmacy kit processing solutions to healthcare institutions. Bluesight's solution is improving medication safety by optimizing its management process, which in turn reduces risks, improves efficiency, and brings cost savings to hospitals and pharmacies.
To date, Bluesight's Medication Intelligence™ solutions have been adopted by over 1,000 hospitals in the US and Canada and are directly responsible for reducing replenishment processing times by over 90% while improving pharmacy kit accuracy and safety.
Leading the way for automated hospital pharmacy kit processing, Bluesight is dedicated to driving innovative medication safety solutions for healthcare institutions and patients alike. As demand for its solutions continues to grow and off the back of impressive funding rounds, the company looks to keep up and remain at the forefront of automated pharmacy processing technology.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 4 rounds)
Jun 2016
$15m
SERIES C
Jan 2015
$12m
SERIES B
Total funding: $37.5m
Company benefits
- Unlimited Vacation
- Fully Remote
- Comprehensive Insurance
- Home Office Stipend
- Monthly Health & Wellness Stipend
- Short & Long Term Disability Coverage
- 401K Program (via Vanguard) with up to 4% company match
- Paid Parental Leave
- Investing Into Your Career Growth
- Local Meetup, Team & Company Retreats
Company HQ
Eisenhower East, Alexandria, VA
Leadership
Kevin MacDonald
(Co-Founder & CEO)Previously the Vice President of ODIN Technologies, as well as the Lead RFID Architect at Sun Microsystems.
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