Associate Product Marketing Manager, MiQ Digital
$80-110k
+ Bonus + Performance incentives
Programmatic advertising agency
Job no longer available
Programmatic advertising agency
1001+ employees
Job no longer available
$80-110k
+ Bonus + Performance incentives
1001+ employees
Company mission
To produce the best programmatic media results, underpinned by the sharpest data insights and delivered by the smartest people.
Role
Who you are
- The ideal candidate is analytical, creative, and passionate about bringing innovative advertising products to market. Bonus if you know the programmatic advertising ecosystem
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 1-2 years of experience in product marketing, preferably in AdTech, MarTech, or SaaS
- Strong communication and storytelling skills with the ability to translate technical features into customer benefits
- Proficiency in creating presentations, onesheeters, case studies through the Google or Microsoft suite of products
- Ability to manage multiple projects in a fast-paced environment with a collaborative, team-oriented approach
- Familiarity with digital advertising platforms (e.g., DSPs, SSPs, CTV, programmatic) is a plus
What the job involves
- Reporting to the SVP, US Products, the US Associate Product Marketing Manager is responsible for assisting in building go-to-market strategies that enhance the understanding and comprehension of MiQ products and solutions
- This position will create and deliver materials that support product launch strategies, produce sales enablement collateral, and execute programs that help US commercial teams understand product capabilities for revenue growth
- The US Associate Product Marketing Manager is a dynamic role, helping to support and enable the rapidly growing US business, and will work cross-functionally with product, sales and marketing teams to develop compelling product positioning, drive market research and deliver collateral and messaging that resonates with our clients
- Go-to-Market Strategy:
- Assist in the building, development and execution of product launch plans, ensuring alignment across departments (Product, Sales, Marketing)
- Collaborate with product management to ensure a deep understanding of product features, roadmaps, and customer needs to build meaningful internal and external collateral
- Market Research & Competitive Analysis:
- Conduct research to understand industry trends, market dynamics, and the competitive landscape
- Analyze customer data, user feedback, and competitor offerings to inform positioning and messaging
- Product Positioning & Messaging:
- Help craft compelling product positioning, value propositions, and messaging tailored to different audiences (advertisers, agencies, partners)
- Create and maintain product marketing collateral, such as presentations, sales decks, one-pagers, and case studies
- Sales Enablement:
- Develop training materials and product documentation for internal teams, including sales, customer success, and account management
- Content Creation:
- Collaborate with the marketing team to produce content (e.g., blogs, whitepapers, webinars) that drives demand and highlights product capabilities
- Performance Tracking:
- Monitor and report on product performance metrics, customer feedback, and bootcamp outcomes
- Assist in analyzing ROI and effectiveness of marketing initiatives to inform future strategies
Our take
MiQ is a global leader in programmatic media, partnering with brands and agencies to connect data and insights for high-performance marketing campaigns. Serving clients like American Express, Avis, Lenovo, and Microsoft.
MiQ boasts it's strengths in targeting minority demographics through its innovative use of data and technology. Amid rapid shifts in consumer behaviour, MiQ's expertise in audience targeting is increasingly valued.
The company has expanded into markets including China and India and focuses on strategic partnerships and product enhancements, such as a programmatic package for online advertising in a post-third-party cookie environment. 2024 has seen it refresh its leadership team and pick up momentum in its industry growth.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Company benefits
- A hybrid work environment
- New hire orientation with job specific onboarding and training
- Internal and global mobility opportunities
- Competitive healthcare benefits
- Bonus and performance incentives
- Generous annual PTO, paid parental leave, with two additional paid days to acknowledge holidays, cultural events, or inclusion initiatives
- Employee resource groups designed to connect people across all MiQ regions, drive action, and support our communities
Company HQ
Holborn, London, UK
Leadership
Gurman Hundal
(Co-Founder & Executive Chairman)Former Head of AnyMedia Network at Associated Northcliffe Digital.
Lee Puri
(Co-Founder)Experience as Business Development Director at Unanimis and Commercial Director at AdLINK Internet Media.
Salary benchmarks
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