Growth Marketing Manager, Dub
$90-170k
Copy-trading platform
Be an early applicant
Copy-trading platform
21-100 employees
Be an early applicant
$90-170k
21-100 employees
Company mission
To transform how individuals think about investing.
Role
Who you are
- 2+ years as solo contributor / solo IC leading marketing at a Seed / Series A consumer startup
- Experience owning & being held accountable to Marketing KPIs
- Expertise in pixel tracking and campaign measurement attribution models
- Driven substantive improvements in business metrics (i.e. CAC/LTV, Payback Periods) in previous roles
- Expert at launching and iterating successful paid marketing campaigns on Meta & TikTok with 5 to 6 figure budgets
- Very strong marketing analytics and data skills working with attribution tools like AppsFlyer
- Experience creating and running social media channels on X, Instagram, TikTok
- Great network of other marketers in consumer space
- Strong brand sense and experience with Figma / CapCut / Adobe Suite
- Worked in consumer fintech or investing companies
- Passionate about finance and investing
- Gritty mindset
- We want someone who is experienced yet gritty, is good with lots of ambiguity and loves ownership, and is capable of both defining and executing marketing strategy in a high growth early stage consumer startup
What the job involves
- You should be comfortable operating as an IC, collaborating with our in-house content creation team, and working closely with the CEO & leadership to turbo-charge our product led growth with world-class marketing
- You'll be primarily focused on paid advertising, with bonus points if you can weave in product marketing and content strategy
- You'll work with a minimum $X00,000 monthly budget to deploy across creative, subject to scale up as we prove payback periods and increase acquisition efficiency
- Owning paid media / performance marketing
- Fully conceptualizing and launching organic and paid content with in-house content creation team
- Improving CAC/LTV, payback periods, and core business KPIs through marketing
- Launching paid ad campaigns on Meta & TikTok & more
- Operating our external facing brand assets (dub's Instagram, TikTok etc)
- Existing ability or willingness to learn product and lifecycle marketing
- Innovating new marketing strategies and integrating existing ones from competitors
- Interfacing with and sourcing external resources (everything from influencer partnerships to hiring content resources)
- Work with CEO/Leadership and product to maximize marketing output
- Staying up to date with the best strategies for marketing
Our take
Copy trading is the process in which stock trading participants replicate trades made by other people, usually using software that analyses and duplicates the trade. Usually, the trader being copied is one with a successful track record of investments. Dub is an app that allows users to easily copy trade via automation.
Registered with the Securities and Exchange Commission and FINRA, dub taps into the social-media-driven economy and uses similar analytics techniques to provide customers with an easy way to copy the trades of investor portfolios. Dub app users can also allow their investments to be copied, creating a propulsive ecosystem of traders.
Dub has $15 million in investment behind it and has customers from influential trading companies such as Robinhood, exemplifying the interest in it. Investors in dub include the CEO of Uber.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Feb 2024
$15m
SEED
Jul 2021
$7m
SEED
Total funding: $22m
Company HQ
Civic Center, New York, NY
Articles
Leadership
Steve Wang
(CEO)Previously a Partner of the Dorm Room Fund, Product Manager at Coast App, Engineering Project Manager at Apple and Co-Founder and CEO of Realism.
Salary benchmarks
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