Digital Marketing Operations Manager, Babbel
B2B
Subscription-based language learning software
Be an early applicant
Subscription-based language learning software
1001+ employees
Be an early applicant
1001+ employees
Company mission
To create mutual understanding through language.
Role
Who you are
- 5+ years of experience in product design, design operations, or design leadership, with a strong portfolio of driving impactful design outcomes
- Expertise in using HubSpot as a CRM and Marketing Automation tool
- Deep expertise in design quality standards, design systems, and the end-to-end product design lifecycle
- Strong verbal, presentation, and written communication skills, capable of engaging and influencing diverse audiences
- Proven ability to coordinate multiple simultaneous projects with varying timelines and adapt to unexpected changes effectively
- A passion for advancing the craft of design operations, with a track record of fostering innovation, growth, and design excellence
- Excellent prioritization and time-management skills, with experience working in agile methodologies
What the job involves
- We are looking for a Digital Marketing Operations Manager to join our Babbel for Business marketing team in Berlin
- This role will work primarily in our CRM, HubSpot, and will manage our email communication strategy with our prospect database, landing pages and forms, list uploads, as well as report on Marketing KPIs
- This role will work closely with Field Marketing, Growth Marketing and our Operations team to innovate and elevate our marketing communications, reporting, and analytics
- Your success will be measured by key performance indicators linked to audience awareness, engagement, and conversion
- Be the primary subject matter expert of HubSpot, our CRM and Marketing Automation tool for the Marketing team
- Develop and implement B2B digital marketing strategies to nurture our prospect database in HubSpot and drive growth in target accounts
- Create the infrastructure for segmented email campaigns in HubSpot designed to nurture leads by topic, buyer persona, industry, etc
- Collaborate closely with the Marketing Content team to strategize the content themes of each segmented email campaign
- Analyze email performance metrics, including open rates, click-through rates, and conversion rates, to assess campaign effectiveness and identify areas for improvement
- Collaborate with the Design team to develop compelling email visuals that resonate with target audiences
- Work closely with the Website team in the development of landing pages and forms that drive engagement and new leads
- Work alongside the Field Marketing team to ensure accurate lead uploads and routing from events, optimising the follow-up processes for maximized lead conversion
- Work closely with the Head of B2B Marketing to monitor and report on overall marketing performance, providing actionable insights and recommendations based on data analysis
Our take
Babbel is one of the leading lights in the language eLearning sector. Its premium subscription-based online learning resources cover over a dozen predominantly European languages, at all proficiency levels. They include interactive lessons and podcasts - all developed and delivered by professional educators and linguists.
Learning languages online has become big business in recent years, and this has led to a surge of VC investment in the sector. This diversified the field of competition, tripling revenue for smaller rivals like Busuu and driving up engagement on online tutoring sites. It has ramped up pressure on incumbents like Babbel, and its better established (but pricier) competitor Rosetta Stone, to diversify their offerings.
To get there, Babbel has taken a smart cue from live tutoring sites like Preply, which also saw a surge in engagement over recent years. Babbel has launched its own live tuition offering, and additional B2B services, demonstrating a savvy use of its leading position and strong resources to keep a tight grip on its substantial market share.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
22% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Jul 2015
$22m
SERIES C
Mar 2013
$10m
SERIES B
Total funding: $33.3m
Company benefits
- 30 vacation days and flexible working hours
- BVG card or Swapfiets bike
- Jobbatical and Sabbatical options
- Many internal & external learning opportunities to choose from
- A yearly Learning & Development budget
- Visa and relocation assistance
- Full access to Babbel & Babbel Live classes
- Modern office in the heart of buzzing Berlin equipped with a family, music, faith and nap room
- Various internal communities to be part of including the Femgineers, DEI Ambassadors, Accessibility & Disability Group and more
Company HQ
Friedrichshain, Berlin, Germany
Leadership
Markus Witte
(Executive Chairman & Co-Founder)Currently a Partner at Wachstumsbegleitung, a Fellow of JoinPolitics and was Previously an Independent Board Member at Blinkist.
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