SEO Manager, Starling Bank
More information about location
2-5 days a week in office (Spitalfields, London)
Mobile-first bank offering personal, joint and business accounts
Job no longer available
Mobile-first bank offering personal, joint and business accounts
1001+ employees
Job no longer available
More information about location
2-5 days a week in office (Spitalfields, London)
1001+ employees
Company mission
Anne Boden founded Starling with a clear goal: to build a bank that would help you manage your money, all from one app. Their vision is to give everyone clarity and control over their money so they have the opportunity to enjoy a healthy financial life.
Role
Who you are
- Strong verbal and written communication at all levels
- Analytical skills and the ability to work with large data sets
- Great organisational and time management and the ability to prioritise tasks
- Research skills and attention to detail when pulling data from multiple platforms
- Interpersonal skills to manage relationships with stakeholders
- An inquisitive nature, ability to think creatively and be adaptable
- Problem solving and decision making
- Ability to present ideas to large groups
- Fluency in search engines
- A love of data!
- SEO tools such as SEMrush and Screaming Frog
- Analytics and monitoring including Google Search Console and GA4
- CMS platforms
- Technical SEO
- Google Tag Manager
- Core Web Vitals
- Business intelligence tools such as Looker
Desirable
- ASO
- Google Business
- Growing organic YouTube traffic
- HTML, CSS, Javascript and schemas
- Consumer Duty
- Highly regulated industries
- Working with paid media teams
- Digital PR
- Project management skills
- Bachelor's or Graduate's Degree in marketing, computer science, engineering, or information technology or equivalent experience
What the job involves
- We’re on the lookout for an experienced SEO manager to join our MarComms team. You’ll be integral to helping us achieve our product acquisition growth goals
- We’re looking for someone with a mix of SEO content strategy, technical skills, and data-driven decision-making
- You’ll also need soft skills such as curiosity, critical thinking, organisation, and be an effective communicator
- Working with content writers, web managers and developers, you’ll ensure that the Starling website is optimised for search engines for both on-page and technical SEO
- There'll also be collaboration with the wider marketing and business teams
- You’ll share SEO insights to help customer service teams anticipate and address common customer concerns
- You’ll develop SEO strategies that align with our growth plans, and collaborate with the Head of Digital - Web & SEO on a pipeline of activities to deliver
- You’ll keep up with industry trends and changes to search engine algorithms, and adjust your strategies accordingly
- We value people who are team-oriented and passionate about knowledge sharing and learning
- Prepare and conduct keyword research and content analysis for web optimisation
- Identify gaps and execute SEO growth through competitor analysis and keyword opportunities
- Partner with the editorial and web teams providing recommendations for organic success
- Plan, develop and implement SEO strategies to achieve organic goals
- Work with the development team to ensure website content is optimised for search engines and user experience
- Monitor and report on search engine rankings, organic traffic, and insights on trends
- Provide regular reporting and updates on performance to stakeholders, creating dashboards
- Develop automations to improve performance and drive efficiencies
- Manage internal tools and develop processes used for optimisation
- Collaboration with internal teams to develop high-performing marketing campaigns
- Take the initiative and spot opportunities for improvements and insights
Salary benchmarks
Our take
Starling started life focused on consumer banking, they have since found most of their success by competing in the business banking space. They’ve caught up with Tide and beaten the likes of Monzo and Revolut to a more complete offering for businesses.
This progress resulted in them receiving a £100m grant in April 2019 from a body created to boost competition in SME banking, which they're using to accelerate building a full suite of digital banking products: intelligent forecasting tools, and digitally-enabled relationship management functions as well as lending products.
As well as continuing to expand in the UK, they’re expanding in Europe. They’re imminently launching an international bank in Dublin, which will allow Starling to offer its current account across the European Union after Brexit.
Banking for small businesses has historically been ignored even though the experience is poor. Starling is in tune with knowing what their customers want, and they continue to build out their range of third-party products within its banking app thanks to support from its open API. They currently have 11 integrations, including Xero, but that figure continues to grow.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
43% female employees
40% employee growth in 12 months
Company
Funding (last 2 of 11 rounds)
Apr 2022
$165.3m
LATE VC
Jun 2021
$44.4m
LATE VC
Total funding: $1.1bn
Company benefits
- 25 days holiday (plus take your public holiday allowance whenever works best for you)
- An extra day’s holiday for your birthday
- Annual leave is increased with length of service, and you can choose to buy or sell up to five extra days off!
- 16 hours paid volunteering time a year
- Salary sacrifice, company enhanced pension scheme
- Life insurance at 4x your salary & group income protection
- Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner benefits include discounts with Waitrose, Mr&Mrs Smith and Peloton
- Generous family-friendly policies
- Perkbox membership giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
- Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing
- Incentives refer a friend scheme
Company values
- Do the right thing
- Listen
- Aim for greatness
- Own it
- Keep it simple
Company HQ
Spitalfields, London, UK
Leadership
Anne Boden
(Founder)Held senior roles in finance over a 30 year career, including COO for AIB and Head of EMEA for RBS.
Diversity, Equity & Inclusion at Starling Bank
Manuela Torrijos-Simon (Group Financial Controller)
- In the spirit of Aiming for Greatness and Doing the Right Thing, we want to be the bank with the best approach to Diversity and Inclusion
- The Always Open Forum at Starling empowers employees to come together and own their areas of interest, supporting their agenda both internally and externally
- The forum creates a safe space for conversations about all Diversity and Inclusion topics, with the spotlight currently on 3 focus areas; Race and Ethnicity, LGBTQ+ and Mental Health.
- We’re about to launch a new group to support Disability, and all of these teams help bring Starlings together to improve our workplace
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