Senior Lifecycle Marketing Manager, Outliant
+ Salary increases and performance-based bonuses
Digital product development agency
Open for applications
Digital product development agency
101-200 employees
Open for applications
+ Salary increases and performance-based bonuses
101-200 employees
Company mission
To be the one-stop shop digital agency creating your future.
Role
Who you are
- 9+ years of experience in lifecycle marketing roles, ideally in a large-scale SaaS, consumer marketplace, e-commerce, or direct-to-consumer tech company, including 2+ years of people management experience overseeing marketing initiatives or teams
- Strong expertise in lifecycle marketing strategic planning, project management, and data-driven customer segmentation, leveraging technical knowledge in lifecycle marketing software solutions to optimize campaigns and tailor impactful messaging
- Proficiency in marketing automation platforms (e.g., Hubspot, Iterable, Braze, or Marketo) and analytics tools to drive campaign effectiveness
- Excellent verbal and written communication skills, with the ability to collaborate effectively across cross-functional teams
- Proven leadership skills in developing and managing individual contributors, including coaching and mentoring team members
- Extensive experience in customer journey mapping to identify key engagement points and improve user experiences
- Strong analytical skills to evaluate campaign performance and derive actionable insights for continuous improvement
- Experience driving expansion beyond email marketing channels, including web, SMS, push notifications, and other digital communication methods
- Knowledge of industry trends and best practices in lifecycle marketing, with a focus on innovation and continuous learning
- Experience managing Lifecycle Marketing departmental budgets and staff allocation
What the job involves
- As a Senior Lifecycle Marketing Manager, you will be a pivotal leader in shaping and executing advanced lifecycle marketing strategies that drive customer engagement and retention across all stages of the customer journey
- You will work independently within an established framework to tackle complex marketing initiatives with defined objectives
- Leveraging your expertise in data-driven insights and customer behavior, you will create and optimize dynamic user journeys that enhance customer loyalty and maximize lifetime value
- Additionally, you will mentor and develop a team of lifecycle marketing managers, fostering a culture of innovation and excellence within the organization
- Strategy Development: Design and implement comprehensive lifecycle marketing strategies that maximize customer engagement and retention across various channels
- Campaign Execution: Lead the execution of targeted lifecycle marketing campaigns, ensuring alignment with business objectives and customer needs
- Data Analysis: Analyze customer data to identify trends, optimize campaigns, and improve ROI, utilizing tools such as Google Analytics and marketing automation platforms
- Collaboration: Work closely with cross-functional teams, including product, sales, and customer service, to ensure a seamless customer experience and effective campaign execution
- Performance Tracking: Monitor and report on campaign performance, providing insights and recommendations for continuous improvement
- Customer Insights: Conduct research to understand customer behavior and preferences, using findings to inform marketing strategies and enhance customer journeys
- Experimentation: Plan and execute experimentation strategies, leveraging insights to accelerate the impact of lifecycle initiatives on user engagement and monetization
- Budget Management: Manage the lifecycle marketing budget, ensuring effective allocation of resources to maximize campaign impact
- Training and Mentorship: Coach, mentor, and upskill lifecycle marketing managers, fostering a culture of learning and collaboration within the team
- Industry Trends: Stay updated on industry trends and best practices in lifecycle marketing, applying insights to enhance strategies and drive innovation
Application process
- All our current job openings require video interviews conducted in either or both synchronous (via Google Meet) and asynchronous (via Willo) formats. Kindly refrain from accepting offers that appear suspicious
Our take
In a crowded digital agency market, it's tough to stand out. While many agencies boast technical expertise, Outliant prides itself on its team of passionate, creative thinkers. With aims to be the ultimate one-stop shop, offering businesses end-to-end services that cover everything from design and marketing to strategy and implementation.
Outliant's forward-thinking approach pushes the boundaries of creativity, producing top-tier products that keep clients like DocuSign, Purina, and Orange theory coming back. Its diverse client base also speaks volumes about its versatility and ability to deliver results across a range of industries.
Founded by a team with a history of successful collaborations, Outliant is clearly built on a foundation of trust and shared vision. The agency was created to be the kind of place the founders would want to work, blending a fresh, dynamic look with virtual charm. Though still young, Outliant has already made significant strides, from securing an impressive client roster to building a strong online presence, and its clear the team is on a mission.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
11% employee growth in 12 months
Company
Company benefits
- Unlimited PTO
- Non-working holidays per country of residence
- Pro-rated 13th-month bonus in select regions
- Salary increases and performance-based bonuses
- Referral bonuses
- Mental health and well-being programs
- Fun and casual work environment
- Employee engagement activities and virtual gatherings
- We are a diverse, global team! 🌍
Company HQ
Capitol District, Austin, TX
Leadership
Erwan Lent
(Founding Partner & CTO)Co-Founder of Winona and Harsider. Previously the VP of Engineering at UberMedia, co-founder and CTO of Cintric and ShoutOut, and an Application Developer at UC Santa Barbara.
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