Director of Marketing, Care Continuity
$150k
Plus performance-based incentives
Care coordination solutions
Open for applications
Care coordination solutions
21-100 employees
Open for applications
$150k
Plus performance-based incentives
21-100 employees
Company mission
To ensure patients receive timely and informed care from within the care delivery network.
Role
Who you are
- 7+ years in B2B marketing with a track record of building top-of-funnel and demand generation programs that measurably grew pipeline; healthcare technology or health system experience strongly preferred
- A storyteller's instinct paired with an operator's discipline - you can craft the narrative and stand behind the numbers it produces
- Fluency selling into or marketing to senior healthcare executives, with a nuanced understanding of the pressures facing health systems today
- Command of the modern marketing stack - CRM, marketing automation, intent data, and analytics - and the judgment to know which levers move pipeline
- A self-directed builder who thrives with autonomy, moves fast, and elevates the teams and partners around them
What the job involves
- Care Continuity is scaling to meet a level of market demand our category has never seen. Health systems across the country are actively seeking AI technologies and Navigation services to help them engage patients, close care gaps, and optimize care delivery - and they are coming to us for solutions
- We are hiring a Director of Marketing to build the engine that re-frames the Care Continuity story in the age of AI innovation, captures this new demand, converts it into qualified pipeline, and shares the success stories of the health systems we serve
- This is a builder's role with executive visibility. Reporting to our Strategy leadership and partnering closely with sales, the Director of Marketing will own top-of-funnel strategy end to end - from brand narrative and category positioning to the demand generation programs that put warm, sales-ready leads in front of our commercial team
- If you want to shape how a fast-growing healthcare technology company is understood in the market, and you want to show results through sales pipeline activity and new health system partnerships, then this is your seat
- Define and evolve the company narrative - the "bigger story" that connects our products to the outcomes health system executives care about most: network retention, reduced readmissions, and coordinated patient navigation
- Develop creative new messaging that communicates our practical use of AI technologies. Articulate a human-centric AI strategy that combines the best of modern AI benefits and proven Navigation services to deliver results
- Translate complex clinical and operational value into clear, executive-grade messaging that resonates with C-suite, strategy, and operations leaders across hospitals, health systems, and ACOs
- Own brand consistency and voice across every channel, ensuring the market hears one coherent, differentiated story
- Top-of-Funnel Demand Generation
- Build and lead an integrated demand generation strategy that drives qualified, warm leads to sales across digital, content, email, events, and account-based marketing
- Design multi-touch campaigns that engage target accounts and decision-makers, moving them from awareness to sales-ready intent
- Partner with sales to define what a qualified lead looks like, engineer a clean handoff, and shorten the path from first touch to first meeting
- Own top-of-funnel metrics end to end - marketing-qualified leads, pipeline contribution, cost per lead, and conversion - and report on them in terms leadership and the board can act on
- Use intent data, market research, and competitive intelligence to sharpen targeting and prioritize the highest-value segments
- Continuously test, measure, and optimize programs against pipeline and revenue outcomes, not vanity metrics
- Serve as the connective tissue between marketing and sales, aligning outbound efforts with campaigns, content, and events for a consistent flow of opportunities
- Feed competitive insights, objections, and messaging learnings back into the go-to-market motion
Our take
Care Continuity is addressing the fragmented state of patient care journeys through its expert patient navigation solutions. Utilising advanced analytics, purpose-built digital tools, and personalised concierge integrations, the company combats issues like patient leakage within the healthcare system.
Recently closing a successful funding round, the company is positioned for strategic growth, investing in product development, expanding its reach, and enhancing its AI-driven patient navigation platform. This investment also underscores industry acknowledgement of Care Continuity's pivotal role in reshaping patient care experiences and optimising health system networks.
Alongside the funding, the company also boasts a remarkable 60% revenue CAGR, and 155% increase in navigated patients. As Care Continuity charts its course for the future, it is poised to sustain its impact, providing effective and innovative solutions that transcend the complexities of the modern healthcare landscape.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 3 rounds)
Jan 2024
$10m
EARLY VC
Jul 2022
$5.2m
SERIES A
Total funding: $19.7m
Company HQ
Dallas Downtown Historic District, Dallas, TX
Leadership
Andrew Thorby
(Founder & Director)Over 30 years experience in Chief Executive Officer roles having previously served at Akili, Azima Healthcare Services and Care Continuity. After 11 years as CEO and 2 years as Director at Care Continuity, they are currently on a sabbatical.
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