Digital Marketing and Operations Manager, ODAIA
Plus stock options.
Commercial insights platform for Pharma
Job no longer available
Commercial insights platform for Pharma
21-100 employees
Job no longer available
Plus stock options.
21-100 employees
Company mission
ODAIA's mission is to help pharma sales and marketing teams by using AI to understand and predict customer behaviour.
Role
Who you are
- The ideal candidate possesses a robust understanding of digital marketing best practices and excels at leading integrated digital marketing campaigns and project management initiatives from conception to execution
- 5+ years of proven hands-on practical experience, successfully and independently demonstrating value in a digital marketing or similar function; within B2B enterprise software (SaaS) or cloud-based solutions
- Previous experience working within and / or marketing to the life sciences industry
- Expert in Salesforce Sales Cloud and Pardot, with a proven track record of leveraging these platforms to drive marketing success
- Experience in managing websites, optimizing landing pages, CX touchpoints, UTMs, lead acquisition, and funnel optimization; experience with Webflow
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and / or display advertising campaigns
- Experience in setting up and optimizing earn and paid campaigns (e.g., Google Analytics, SEM Rush, Google Adwords, Linkedin Campaign Manager and other tools)
- Strong verbal and written communication skills and the ability to work optimally across internal and external organizations
- Strong analytical skills, creative problem solving and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
What the job involves
- Reporting to the Senior Director, Corporate and Product Marketing, we are seeking a proactive and results-driven Manager of Digital Marketing and Operations, to lead our marketing technology stack and elevate our digital presence
- In this dynamic role, you'll drive strategy, optimize campaigns, and shape our digital ecosystem for maximum impact
- Strategy & Analytics:
- Support and execute a comprehensive digital marketing strategy
- Lead the vision for our marketing technology roadmap, evaluating and optimizing our marketing techstack
- Drive marketing analytics, providing actionable insights to enhance demand generation and funnel metrics
- Track and measure all marketing programs, optimizing resources against objectives and taking an active role in planning marketing budgets for maximum ROI
- Collaborate cross-functionally with stakeholders in marketing, sales, IT, and finance to identify opportunities to improve the sales & marketing funnel
- Manage and support external agencies and development partners, ensuring seamless collaboration and alignment with our marketing objectives
- Website & Customer Experience:
- Own the ongoing improvement of our website, ensuring a frictionless user experience in collaboration with external development partners
- Support and facilitate the launch of website refreshes, optimizing SEO ranking to increase traffic and lead generation
- Support and drive a comprehensive digital website strategy for paid and organic search to enhance brand visibility and generate new visitors
- Marketing Automation & Campaign Management:
- Lead marketing automation efforts to drive targeted and personalized campaigns, nurturing leads and improving conversion rates
- Enhance data integrity and market reach, owning marketing database strategy and data utilization
- Strategically partner with and support the Sales, Customer Success, Business Acceleration teams to create awareness and nurture programs for both prospects and existing customers
Our take
ODAIA have been growing fast in recent years. The company began in the University of Toronto with an intensive period of R&D in AI, journey mapping, and process mining. From there, the ODAIA commercial insights platform for the pharmaceuticals industry was born. Their MAPTUAL solution uses AI and predictive analytics on a vast spread of data to segment and target physicians, thereby driving up customer engagement.
Their rapid growth can be put down, in part, to a widespread shift in the way healthcare providers (HCPs) interact with Pharma, precipitated by the Covid pandemic. With on-site visits restricted, pharma reps needed to seek out different ways of forging meaningful client connections. What we’re seeing now is pharma messaging developing into more detailed, tailored forms of HCP support. As we’ve seen with marketing more generally, big data analytics is a phenomenally powerful tool for maintaining this competitive, tailored edge and funding awarded at the beginning of 2023 proves that ODAIA's AI is being tipped as a solution for the "bottleneck" in pharma delivery and testing.
This means that ODAIA are blazing what is likely to prove an impressive trail in the new model of Pharma/HCP relations. Offering a more streamlined, modern method of targeting and value production, ODAIA is likely to prove an increasingly crucial player going forward in a highly lucrative market.
Steph
Company Specialist at Welcome to the Jungle
Insights
49% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
May 2023
$25m
SERIES B
Feb 2022
$13.8m
SERIES A
Total funding: $43.4m
Company benefits
- Flexible Working Hours - We focus on what we achieve and not the number of hours we clock. We trust our employees and empower them to shape their work themselves so that they can achieve the best possible results
- Remote Work - We are a remote-first company with plans for in-person collaborative work sessions post-covid. We leverage many synchronous and asynchronous communication tools as well
- As virtual social events
- Flex Vacation Policy - Our employees can take time off whenever they want - as long as they get their work done, get the time approved, and get things covered while they're away. One of our core values is trusting and respecting each other, and this policy is just one of the ways we show it
- Leadership Opportunities - If you’re willing to invest in yourself, we’re willing to invest in you! As a fast growing company, there’s lots of opportunities for career advancement and personal development
- Health Benefits - We offer top-notch health benefits for medical, dental, vision care, prescription drug coverage, travel insurance and alternative treatments such as acupuncture and chiropractic services
- Device and WFH Allowance - To ensure a comfortable remote workspace, we provide our employees with an allowance that could be used for enhancing your WFH setup. We are loving our new Apple Silicon Macs
Company HQ
South Core, Toronto, ON
Leadership
Philip Poulidis
(CEO)Veteran public company executive leader, board member, and startup CEO with experience in the IoT, Semiconductor, Digital Health, and Enterprise SaaS markets.
Helen Kontozopoulos
(Chief Tech Evangelist)Has been teaching product development, design, and entrepreneurship for 9 years at the University of Toronto in the Department of Computer Science and the Department of Computer and Mathematical Sciences. Also co-founded UofT's Department of Computer Science Innovation Lab.
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