Marketing Campaign Specialist, Scratchpay
Financing
$90-110k
Office located in Pasadena, CA
Healthcare financing provider
Be an early applicant
Healthcare financing provider
21-100 employees
Be an early applicant
$90-110k
Office located in Pasadena, CA
21-100 employees
Company mission
Scratchpay's mission is to help more patients and pets get access to the care they need to live happy lives.
Role
Who you are
- The ideal candidate will be curious, collaborative and driven to have an impact on results
- We are seeking someone with a history of exceptional data-driven marketing campaign execution; working as a partner across technology, marketing, design and operational stakeholders to achieve results in a team-first environment
- Minimum of 2-4 years of experience implementing and managing CRM strategies, ideally in a B2B2C or multi-sided platform environment
- Familiarity with marketing automation tools (Salesforce Marketing Cloud preferred) and their integration with CRM systems
- Previous experience in planning, executing, and analyzing CRM marketing campaigns
- Strong analytical skills with the ability to interpret complex data sets through both ad hoc research and structured approaches (e.g. A/B Testing, Attribution)
- Experience in utilizing data analytics tools such as Looker, Sigma Computing, or similar
- Proven ability to collaborate with cross-functional teams, including marketing, sales, and IT
- Strong problem-solving skills with the ability to think strategically and propose innovative solutions
- Relevant certifications in CRM platforms or data analytics preferred
- Experience working in FinTech, HCIT or similarly regulated industries preferred
What the job involves
- At Scratch, nothing is more important to us than transparency and open communication with our customers
- The Marketing Campaign Specialist will serve as a critical member of our commercial team, ensuring timely, relevant and clear communication to our applicant base, our borrower clients and the veterinarians who rely on us to be at out best
- This role will be key to our growth strategy, serving as an advocate for innovation across our customer data environment, and building on the enterprise grade investments the business has made over the past twelve months in this space
- The ideal candidate for this role should be obsessed by the possibilities of using data to create great experiences for customers, both B2B and B2C, and driven to be a part of bringing those experiences to life across all phases of the process
- Reporting to Scratch’s Marketing Manager, this role will be responsible for the execution of data-driven marketing campaigns leveraging CRM (Hubspot) and Data Warehouse (Google Cloud) data
- This role will work across all elements of the borrower and practice lifecycle including application, finalization loan servicing
- As an end-to-end driver of campaign strategy, this role will help set targets, ensure data availability for segmentation and targeting, own campaign testing & reporting processes and make recommendations for future optimization
Application process
- Submit your resume
- Answer the custom questions provided
- Feel free to add any additional information or documents you believe are relevant to your application
- We look forward to reviewing your application!
Our take
Access to healthcare for both humans and pets can often be unaffordable, but the nature of the situation means people are forced to find a way to pay. This often involves unfair lending rates or hidden fees within payment plans, a tactic that unfairly preys on those least able to afford it.
Scratchpay provides healthcare financing solutions for both human and pet healthcare, allowing customers to apply for payment plans across various time periods. The company provides its "Take 5" plan of five bi-weekly payments at zero percent interest, a plan which doesn't include hidden fees and is not subject to prepayment penalties or deferred interest.
The company has raised considerable funding which will be invested in developing new technology to help medical providers better connect with their clients and manage the end-to-end patient experience. Scratch is processing over $1 billion in payments annually, and is planning for further expansion as the popularity of buy now, pay later services continues to grow in the health care sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
28% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Sep 2022
$35m
SERIES C
Sep 2020
$0.8m
EARLY VC
Total funding: $58.9m
Company HQ
Eagle Rock, Los Angeles, CA
Leadership
John Keatley
(CEO)Experience as Director of Financial Planning & Analysis, Vice President of Finance, and CFO of Green Dot Corporation from 2004 to 2013. CFO of Klarna from 2013 to 2015.
Caleb Morse
(President)Senior Analyst of FP&A & Revenue and Senior Director of Banking Operations for Green Dot Corporation from 2007 to 2012. Experience as CFO and Head of Growth for Meridith Baer Home.
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