Director of Paid Media Marketing, HyperionDev

• Proven leadership experience in digital marketing
• Minimum of 3 years in a senior leadership role, fully managing a team of at least 3 direct reports and/or external performance agencies whose primary work was in the area of performance marketing, out of home placements, or other paid media work
• 3 years of hands-on experience managing substantial spend of paid media campaigns, specifically including Google Adwords, Meta ads and/or other search or display platform advertising
• Strong strategy and analytics skills, with an advanced understanding of success metrics
• Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
• Enthusiastic, passionate, and creative; thrives on thinking outside of the box

Desirable

• The person in this role will ensure that every HyperionDev student and client is properly identified and thoughtfully engaged into the customer lifecycle and nurtured through each stage of the funnel
• The successful candidate will be responsible for the management of all digital marketing channels, diversifying the channel mix using paid social channels and ensuring effective tracking and measurement of all email and CRM work as well as campaign-specific results
• Ultimately, they will drive the marketing department's commercial performance. They will be responsible for the management, performance and development of all performance marketing team members across Paid media, Broadcast media and Email
• You will work within the senior management team to help in building, influencing, and managing the culture of the organisation
• You will lead a team of paid media specialists and work closely with cross-functional teams to optimise digital advertising campaigns across various platforms
• STRATEGY DEVELOPMENT AND EXECUTION:
• Develop and implement paid media marketing strategies aligned with the company's overall marketing goals
• Oversee budget allocation and optimisation across multiple digital advertising channels, including PPC, display advertising, social media advertising, and more
• Design, manage, and implement ongoing digital multi-channel campaigns with measurable ROI
• TEAM LEADERSHIP AND DEVELOPMENT:
• Lead and mentor a team of paid media specialists, setting clear objectives and providing guidance for their professional growth
• Foster a culture of collaboration, innovation, and accountability within the paid media team
• Collaborate with internal teams to align product offerings with customer priorities & insights
• CAMPAIGN MANAGEMENT:
• Gain in-depth understanding of the consumer attitudes and behaviours of the customers of our various products
• Develop customer personas and build out performance and customer analytics combining website data, our student database, our mar-tech platforms and GA4
• Plan, launch, and manage paid advertising campaigns across various platforms
• Lead and develop a target-driven paid media & email marketing team, taking initiative on A/B testing and proactively improving our collateral and affinity in the market.
• Own, drive, and report on key metrics related to acquisition, channel performance and channel growth
• Work with sales, development, and product teams to ensure user experience is as frictionless as possible, and make recommendations to improve conversion rates at each step of the user flow
• Innovate meaningful acquisition tests and funnel improvements
• DATA ANALYSIS AND REPORTING:
• Regularly analyse and report on the effectiveness of paid media campaigns, providing insights and recommendations for improvements
• Develop recommendations to reach new students through desktop and mobile campaigns, including channel mix, copy / creative and best-in class ecommerce copy and messaging strategies
• Create and present performance reports to senior management and stakeholders
• VENDOR AND AGENCY MANAGEMENT:
• Collaborate with external agencies and vendors to ensure alignment with strategic objectives and to negotiate favourable terms and contracts
• STAY INFORMED ABOUT INDUSTRY TRENDS:
• Stay up-to-date with the latest industry trends, algorithm changes, and emerging advertising technologies to maintain a competitive advantage
• BUDGET MANAGEMENT:
• Manage the paid media marketing budget, allocating resources effectively and optimising spend across various platforms
• COMPLIANCE AND QUALITY ASSURANCE:
• Ensure compliance with advertising regulations and industry standards
• Maintain the quality and integrity of ad creatives and messaging