Vice President of Marketing, Metomic

• Minimum of 5 years of experience in a leadership role.
• Strong experience in B2B SaaS marketing, preferably in the cybersecurity industry.
• Proven track record of pipeline contribution.
• Proven track record of building and managing high-performing teams.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
• Strong understanding of digital marketing channels and tools, including email, social media, and paid advertising.
• Strong work ethic and a willingness to take on new challenges and responsibilities.

Desirable

• As the Vice President of Marketing for our B2B SaaS cybersecurity company, you will play a pivotal role in driving our go-to-market strategy and achieving our Annual Recurring Revenue (ARR) objectives
• You will be at the forefront of creating demand, enhancing brand visibility, and establishing Metomic as a leading player in Data Security Posture Management
• Go-to-Market Strategy: Collaborate closely with sales leadership to define target audiences, buyer personas, and target accounts. Develop focused and effective go-to-market strategies to drive revenue growth.
• Demand Generation: Lead the planning, execution, and measurement of lead generation activities that fuel pipeline growth. Focus on top-of-the-funnel programs that align with the buyer's journey, while also tracking leads through to revenue.
• Product Marketing: Work closely with the Product team to deeply understand our offerings, key features, and target use cases. Craft compelling marketing messages, develop product positioning, value propositions, and highlight competitive differentiators.
• Content Marketing: Oversee the creation of high-quality, engaging content such as blogs, webinars, case studies, and whitepapers. These materials will educate potential customers about Data Security Posture Management and showcase our unique approach.
• Brand Development: Define and maintain a strong, consistent brand image for Metomic. Ensure adherence to brand guidelines in all marketing materials and campaigns. Manage strategic Public Relations (PR) and Analyst Relations (AR) relationships to increase brand awareness and establish Metomic as a thought leader in the industry.
• Events and Conferences: Plan and execute marketing activities for industry events, conferences, and private events to raise brand awareness and generate leads.
• Marketing Operations: Ensure that our marketing systems, infrastructure, and data provide valuable insights to support consistent growth. Establish key performance indicators (KPIs) and provide regular reporting on the marketing team's performance against objectives.
• Leadership: Build and lead a high-performing marketing team across the above functions. Make strategic decisions on in-house resources and outsourcing to maximize efficiency and effectiveness.

• Intro Call (30 mins) This will focus on your motivations and interests, your journey to date and some of the experiences you’ve had. You’ll also hear more about Metomic and our Marketing work to date
• Marketing Interview - Rich, Co-Founder (30 minutes) This interview will dive deeper into your experience in designing and delivering global marketing strategies, building teams and supporting growth objectives. We want to learn more about your unique skill set and what drives you to succeed
• Task Interview (1 hour) This will involve a practical activity
• Team Interviews (1-1.5 hours) We also think it’s important you have a chance to meet your potential future teammates to get a broader perspective on life at Metomic