Email Marketing Manager, Spotify
Spotify Advertising
$120.2-171.7k
+ Equity
More information about location
Commercial music streaming service
Be an early applicant
Commercial music streaming service
1001+ employees
Be an early applicant
$120.2-171.7k
+ Equity
More information about location
1001+ employees
Company mission
To unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it
Role
Who you are
- BA or BS degree; MBA or quantitative degree a plus
- 5 years of proven success in email marketing and marketing campaign management
- 2 years experience working with Salesforce Marketing Cloud
- You are an emerging authority in how to develop innovative marketing campaigns
- You have a deep understanding and love of analytics and data, resulting in concrete data-driven marketing campaigns
- You can write copy like a pro and build HTML and AMP script emails
- Proven experience in crafting and scaling end-to-end digital marketing campaigns with validated results
- Experimentation experience and attitude with a consistent track record of implementing A/B tests, optimizing campaigns and translating data into insights
- You have an eye for detail, ensuring accuracy of all copy, links, and template designs in various inbox environments
- You understand the requirements for CAN-SPAM compliance as well as the nuances of email compliance in various international regulatory environments (e.g. GDPR, CASL)
- You believe in the power of digital marketing and are passionate about the ability of digital engagement to create lasting customer relationships with small and medium sized businesses
- You are highly collaborative and have experience engaging with teams cross-functionally
- You have strong communication skills, both written and verbal
What the job involves
- We are looking to hire an Email Marketing Manager to join our Advertising Business Marketing team
- The Email Marketing Manager will focus on crafting new marketing campaigns across the globe that convert, retain, and grow our advertising client base
- You will build comprehensive marketing campaigns with a focus on end to end user experience in partnership with our content, design, product and sales teams to deliver tangible business growth for the advertising business
- Candidates should have experience building large-scale campaigns, analyzing performance and adjusting approaches accordingly, and working cross-functionally with multiple team members
- This position reports to our Associate Director of Growth
- Be responsible for the creation of Spotify Advertising marketing campaigns from initial concept development through asset delivery and execution
- Create data-driven email campaigns and newsletters focused on growing and retaining Enterprise customers, as well as improving the average campaign value
- Develop and lead E2E marketing journeys, including concept development, content planning, audience segmentation and targeting, set-up, deployment, reporting and ongoing testing and optimization
- Expand, grow, and iterate our approach to email newsletter marketing
- Collaborate cross functionally with colleagues in CRM, Content, Design, Product Marketing and Product to support initiatives across Spotify Advertising
- Analyze data and leverage insights to optimize the content, cadence and targeting strategies of automated emails
- Help establish a center of excellence for email standards across the Spotify Advertising business
- Develop reporting and analysis of campaign performance to be shared with various audiences ranging from direct colleagues through executives
- Own quarterly meetings with the global sales team to share insights on best and worst performing assets and optimization plans
- Visualize campaign performance and business impact to the business leads and teams
Our take
Spotify was founded in an attempt to combat the rampant music piracy that was causing significant harm to the industry. The company has since taken music streaming mainstream and now has 180m+ paying subscribers across the world.
With features that include a highly accessible interface and a vast catalogue of artists, Spotify's strong brand has been able to maintain growth in spite of fierce competition from deep-pocketed rivals like Amazon and Apple. The company has achieved this by making smart acquisitions to move into other verticals to strengthen its offerings, especially podcasting, by acquiring Gimlet Media, Anchor and Parcast.
Spotify's future plans include rapid growth with a goal to become a one-stop destination for all digital sound, as well as AI and NFT integrations. However, high costs incurred from the acquisition of exclusive podcasts, increasing competitor strength, and weak bottom-line growth mean that the company must find a balance to maintain its position in the sector.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
23% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jan 2016
$1bn
CONVERTIBLE
Jun 2015
$526m
SERIES G
Total funding: $2.1bn
Company benefits
- Extensive learning opportunities, through our dedicated team, GreenHouse
- Flexible share incentives letting you choose how you share in our success
- Global parental leave, six months off - fully paid - for all new parents
- All The Feels, our employee assistance program and self-care hub
- Flexible public holidays, swap days off according to your values and beliefs
Company values
- Innovative: We move fast and take big risks
- Sincere: We have no time for internal politics
- Passionate: We revel in what we do
- Collaborative: We recognise that we're all in this together
- Playful: We don't take ourselves too seriously
Company HQ
Norrmalm, Stockholm, Stockholms län
Articles
Leadership
Daniel Ek
(CEO & Chairman)Founded Spotify in 2006. Previously worked as an executive at Tradera, an auction company that was sold to eBay and was briefly the CEO of uTorrent.
People progressing
Joined as a Conversion Manager in the Growth Team. Promoted three times over seven years to Senior Director - Head of Growth.
Joined as a Customer Advisor. Since then has had the role titles Senior Advisor, Content Associate, Team Coach, and Operations Manager - Primary Support. Hurst is now currently the Business Operations Manager of Music.
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