Social Media Marketing Specialist, Prograd
£25k
Financial services marketplace for Gen Z
Job no longer available
Financial services marketplace for Gen Z
1-20 employees
Job no longer available
£25k
1-20 employees
Company mission
To transform earning opportunities and financial wellbeing.
Role
Who you are
- Proven experience in social media, with a track record of content creation (this does not have to be formal experience & if you are a content creator please add your social handles onto your application)
- A passion for helping young people, as well as a strong want to work in a fast paced start up environment
- Excellent communication skills, with the ability to connect with people both online and offline in an engaging and compelling manner that captures our brand's essence and tone of voice
- Creative out of the box thinking, as long as the social media campaigns resonate with our target audience no idea is too wild
- Analytical mindset, capable of generating meaningful insights from social media data to drive informed decision-making
- Ability to work collaboratively in a dynamic environment, adapting quickly to changing priorities and juggling multiple projects simultaneously
What the job involves
- All things content- develop, create, execute, and monitor our Social Media strategy to increase brand awareness, drive marketing initiatives, and boost growth
- Own and maintain Prograd’s social content plans and calendar, aligning with brand and campaign content pillars across various marketing channels
- Source and negotiate influencers and brand ambassadors for Prograd
- Own community management, interact with our community in a creative way to help increase retention and brand awareness
- Collaborate with our Marketing and Product teams to create and flawlessly execute social media campaigns
- Define and refine our cross-channel content strategy, staying ahead of industry trends and implementing innovative approaches to engage our target audience
- Create and maintain comprehensive reports that provide insightful pre and post-campaign analysis of social media activity, while monitoring growth and performance metrics
- Innovative guerrilla marketing where necessary, no idea is too crazy- ready to have some fun?
Application process
- 1. Apply via Otta
- 2. Interview with Marketing Lead
- 3. Interview with one of our Co-founders
Salary benchmarks
Our take
With recent years having taken a heavy toll on people’s finances, it’s no surprise that new financial services are cropping up to help offer solutions. One knot many are trying to untangle is how to offer more up-to-date, rigorous, and representative credit scores - and Prograd is tackling that issue specifically for Gen Z, with their financial services marketplace and unique credit assessment methods.
This could prove an increasingly astute move. Reports suggest both that Gen Z are proving one of the more fiscally responsible generations when it comes to credit, and that they are more likely to be open to the use of new open banking protocols to access financial products that would otherwise be out of reach. Prograd's marketplace of such products is tied to a credit score users can cultivate on the Postgrad platform with clear guidance and Postgrad-exclusive rewards. It’s looking like a smart and increasingly necessary tool to help navigate the new and changing lending landscape for young people.
Prograd is active on TikTok and other content production platforms, demonstrating a laser–tight focus on netting this new demographic of borrowers as they mature into the financial services market. It’s a strong premise, that is being executed confidently and with good returns to date. Funds raised by the company will help accelerate its marketing and development, including its algorithm-based products, as well as support the launch of its app.
Freddie
Company Specialist at Welcome to the Jungle
Insights
40% female employees
Company
Funding (1 round)
Jan 2023
$2.5m
SEED
Total funding: $2.5m
Company benefits
- Flexible working
- Investing in development
- Monthly Team Socials
- Growth opportunity
- Scale into new markets
Company HQ
St Katharine's & Wapping, London, UK
Leadership
Ethan Fraenkel
(Co-Founder & CEO)A Computer Science graduate who worked in Engineering with Cutover.
Marco Logiudice
(Co-Founder)After an MPhil in Finance and Economics at Cambridge, they went on to work as an Investment Analyst with Bain Capital.
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