Cocomelon Community Manager, Moonbug Entertainment
MAT Cover
$70k
Entertainment company for kids
Job no longer available
Entertainment company for kids
501-1000 employees
Job no longer available
$70k
501-1000 employees
Company mission
To create shows that kids & parents love.
Role
Who you are
- Bachelor’s degree or relevant experience required
- You have a nuanced understanding of social platforms and marketing/consumer trends (Facebook, Instagram, TikTok, Threads)
- You are obsessed with social media and love engaging with online communities
- Being in the know and part of the cultural zeitgeist is a passion and strength of yours
- You are a strong, creative, and considerate communicator with: 1) the confidence to respond to fan comments in our brand voice, 2) the social savvy to discover new opportunities for engagement, 3) the emotional intelligence to navigate sensitive communications, and 4) the strategic thinking to transform community trends into actionable content ideas
- You are a multitasker with strong time management skills, organizational skills, and an eye for detail
- You have the ability to identify and track relevant community metrics and KPIs to inform larger social strategy
- You are someone who enjoys speaking to people and engaging in a conversation!
- Proactive self-starter with ability to navigate cross-functional teams
- Strong presentation skills with the ability to effectively present ideas and concepts to internal/external stakeholders at all levels
- A strong communicator (written and oral) with a can-do, positive attitude who is calm under pressure and can influence and achieve buy-in at all levels
- Able to prioritize, multi-task and work under pressure in a fast-paced environment
- Hungry and curious - constantly bringing new insights, ideas and opportunities to the brand
- Passion for brands that move fast and shape culture
- Fluent English, essential; other languages beneficial
- Excellent Excel and PowerPoint skills. Proficient in Adobe Suite a plus
- Sense of humor and desire to have fun!
What the job involves
- The Community Manager will be the first point of contact to fans and partnership inquiries from social, email and mail
- As a fan brand that prides itself on being accessible to our audience and is focused on deepening our relationship with Parents, the Community Manager plays a pivotal role in ensuring fans feel heard, understood and can access the real people behind their child’s favorite shows
- Further, the Community Manager will also play an integral role in the social content creation process, using learned insights around past performance and trend data to inform future content themes
- This role has the unique opportunity to gather and surface consumer insights and trends in the category and cultural zeitgeist that help drive decision making and content strategy for the franchise
- Be the voice of the brand on social media – which includes responding to comments on owned posts and relevant tagged posts while sticking to the brand tone of voice, proactively fishing for engagement opportunities, monitoring platform inboxes/keeping them organized, and posting content
- Regularly provide community feedback to larger marketing team – escalating relevant community stories to management, notifying the team of potential opportunities for engagement, identifying audience trends that can be leveraged for content and brand strategy
- Liaise with relevant departments to provide accurate information to consumers who have specific brand and product questions
- Proactively sourcing UGC from the community – identify high quality fan content, secure appropriate approvals to use said content, and keep content organized for marketing team members to leverage for future content
- Manage parents’ community groups on Facebook leading moderation alerts, spam and check-in with the DM chat with the group members
- Connect with influencers, community leaders, and ambassadors to identify collaboration opportunities and best drive growth across different platforms
- Managing and responding to fan mail as needed
Our take
Moonbug Entertainment is a global entertainment company producing fun, engaging and safe content for kids. With bases in London and Los Angeles, Moonbug’s video and audio content is produced with the goal of teaching compassion, empathy and resilience to its young audience.
The company owns properties including Blippi, Little Baby Bum and CoComelon, content that is distributed around the world on platforms including YouTube and Netflix, with the latter’s first series generating over 30B minutes of viewing. Its market presence is strong, with accompanying merchandise sold via Walmart and Amazon, and adjacent offerings such as its CoComelon video game.
Following the acquisition of Singapore-based One Animation, Moonbug has worked to increase its footprint in Asia, as well as making plans to take on South America and the Middle East. A 2023 rebrand has helped to raise the profile and recognisability of the brand as it continues both growth and diversification - for instance by partnering with Audible on a series of family-friendly podcasts.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (2 rounds)
Jul 2020
$120m
SERIES B
Dec 2018
$145m
SERIES A
Total funding: $265m
Company HQ
Camden Town, London, UK
Leadership
John Robson
(Co-Founder & COO)Previously served as Executive Vice President of Base79, an Advisor for MTV Networks and Signet, Vice President & General Manager of Global Content for HTC, Senior Vice President & General Manager of Digital Distribution for Paramount Pictures, and served in various Marketing roles for Sainsbury's.
Rene Rechtman
(Co-Founder & CEO)Previously co-founded NN and CSSE, acting here as Management Consultant. Served as Head of Non-Linear Media for The Walt Disney Company International, President Inter for Maker Studios, CEO for goviral, Vice President and Managing Director for TradeDoubler, Business Development Director for Incentive, and as Account Director for KS Consult.
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