Senior Director of Brand Marketing, KAYAK
NORAM
3 days a week in office (Coral Gables, FL)
Travel search engine
Be an early applicant
Travel search engine
1001+ employees
Be an early applicant
3 days a week in office (Coral Gables, FL)
1001+ employees
Company mission
To help millions of travelers around the globe make confident travel decisions.
Role
Who you are
- 12+ years of experience in brand marketing, with significant leadership experience across North America
- Proven track record of building and scaling full-funnel brand strategies that drive measurable business impact
- Experience developing of integrated campaigns across online and offline channels
- Comfort working in performance-driven environments with an understanding of measurement, testing, and attribution
- The ability to balance creative ambition with commercial objectives
- Experience managing and developing teams and collaborating across functions and influencing at senior levels
- Experience in consumer tech, travel, or digital marketplace businesses is a plus
What the job involves
- KAYAK, part of Booking Holdings (NASDAQ: BKNG), is a leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We’re also transforming business travel with a new corporate travel solution, KAYAK for Business
- As an employee of KAYAK, you will be part of a travel company that operates a portfolio of global metasearch brands including momondo, Cheapflights and HotelsCombined, among others
- From start-up to industry leader, innovation is in our DNA and every employee has an opportunity to make their mark. Our focus is on building the best travel search engine to make it easier for everyone to experience the world
- KAYAK is looking for a strategic, commercially minded Senior Director, Brand Marketing to lead NORAM brand efforts for KAYAK! This role will shape how our brand shows up across the region—driving culturally relevant, insight-led campaigns that deliver measurable business impact
- Reporting to the SVP, Brand Marketing, you will own the NORAM brand budget and investment strategy, partnering closely with the NORAM GM and cross-functional teams (Creative, Media, PR, and Product Marketing) to prioritize resources, optimize performance, and unlock regional growth
- Define and lead a full‑funnel, audience‑first brand strategy across NORAM that balances short‑term performance and long‑term brand building
- Shape how KAYAK shows up culturally ensuring a modern, relevant, and differentiated voice
- Localize global brand positioning and messaging so it resonates across NORAM
- Lead integrated, cross‑channel campaigns across TV, online video, OOH, audio, social, and owned channels
- Partner with the Sr. Director of Creative to deliver a dual‑track approach that balances storytelling and conversion
- Co‑develop messaging frameworks, tone, and CTAs to ensure consistency and clarity across assets
- Move planning from broad demographics to intent‑ and audience‑driven strategies, with channel‑specific creative approaches
- Set NORAM media priorities, own budget allocation decisions, and work with internal and agency teams to execute and optimize plans
- Work with Brand Strategy & Measurement to run experiments, media‑mix modeling, and incrementality testing to prove impact
- Mentor, and grow brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution
- Strong growth in direct traffic and branded search volume across NORAM
- Measurable improvements in brand awareness, consideration, and preference
- Highly effective, insight-driven campaigns that deliver both performance and brand impact
- A scalable, full-funnel brand marketing engine embedded across markets
- A high-performing team with strong cross-functional alignment
Our take
KAYAK is a travel agency and metasearch engine owned and operated by Booking Holdings. KAYAK processes over 6 billion queries across its platforms each year for travel information - as one of the world’s leading travel search engines, KAYAK searches other sites to show travellers the information they need to find the right flights, hotels, rental cars and vacation packages. It offers a variety of tools and features such as KAYAK trips, explore, and price forecast.
There’s been speculation over the years about online travel companies getting into the hotel business, and KAYAK is no exception. The company is expanding its hospitality offerings beyond its traditional hotel referral and booking services, but despite speculation through the 2020s, has stopped short of opening hotels under its own brand, preferring to partner with preexisting companies on their hotel tech.
Since being acquired by Booking Holdings, the global leader in online travel, in 2013, KAYAK has continued to expand and innovate, enhancing the travel experience for users all around the world. And now KAYAK manages a portfolio of metasearch brands including SWOODOO, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined. With the aim to make it easier for everyone to experience the world - it now operates sites in more than 70 countries and territories.
Steph
Company Specialist at Welcome to the Jungle
Insights
6% employee growth in 12 months
Company
Company benefits
- Work flexibly: Our global flexible work policy lets our teams decide if they head into one of our offices or work from anywhere else
- Team-wide time off: Most of our team disconnects at the same time each year to recharge and reconnect
- Global volunteer week: Take VTO (Volunteer Time Off) to support the organizations and charitable efforts you believe in
- Wellness: We take care of each other - providing opportunities and spaces to live that work-life balance
- Resource groups: Our five ERGs are employee-led groups for underrepresented communities and their allies
- Career growth: We provide opportunities for our team to develop their skills – or learn new ones – on their own terms
Company HQ
East Side of Stamford, Stamford, CT
Leadership
Steve Hafner
(Co-Founder & CEO)Previously Board Member of Trulia, Blade and SeatGeek and currently an Executive at OpenTable.
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