Product Marketing Manager, Watershed
Enterprise climate platform for reaching net-zero
Job no longer available
Enterprise climate platform for reaching net-zero
201-500 employees
Job no longer available
201-500 employees
Company mission
To accelerate decarbonisation by building the tools organisations need to cut carbon.
Role
Who you are
- Our ideal candidate will have strong positioning chops, with a particular eye for differentiating products in highly competitive, fast-moving markets
- We’re looking for an excellent communicator and skilled collaborator with a passion for (even if you’re not yet an expert in) climate topics
- Experience defining and driving product marketing for B2B enterprise software products, particularly in complex, fast-moving markets
- A customer-first mindset that translates into crisp, differentiated messaging & positioning
- Comfort with fast-paced, scrappy environments, with a bias for action and a willingness to roll up your sleeves and get stuff done
- A deep interest in how software products work, particularly when it comes to climate, combined with a growth mindset
What the job involves
- As an early member of the marketing team, you’ll help lay the groundwork for a world-class product marketing function
- Partnering closely with the product and sales teams, you will define messaging and positioning, create compelling materials for sales teams and marketing campaigns, and launch new products, features, and solutions to a hungry, competitive market
- Lead product marketing for the core Watershed platform, including driving key launches, developing messaging and positioning, creating marketing and sales collateral, and providing subject-matter expertise
- Source and synthesize audience, customer, and market insights to inform product and GTM strategy for the core platform
- Produce a high volume of high-quality content that brings our value proposition, key differentiators, and customer evidence to life
- Develop compelling enablement materials that equip GTM teams (sales, CS, and others) to effectively sell and evangelize Watershed
- Be a subject-matter expert on the product strategy, roadmap, and features of our core platform, and use your knowledge to enable other teams within Watershed
- Build and reinforce a culture of diversity, inclusion, and high performance
Our take
The climate timer is running down, and emission-reduction deadlines are set to pass without targets met. Companies, even when committed to reducing carbon footprints, can struggle to find effective strategies, or to even measure their true environmental impact. Watershed supplies an all-in-one solution for climate-conscious enterprises, which measures carbon output effectively, and turns numbers into action.
Watershed was founded in 2019 to respond to a lack of sophisticated technologies for companies to assess their climate impact. Brands already have complex toolboxes for other departments, such as finance, but emissions teams can find it difficult to supply reports with any confidence due to long wait-times for data, and inaccuracies from estimates. Watershed’s carbon data engine analyses emissions for every line item of a business, and battles estimates by deploying state-of-the-art methodologies for remote work, cloud computing, and a host of other classically difficult-to-measure aspects.
Watershed has ambitions to become the go-to corporate decarbonization platform, and big brands like Airbnb, DoorDash, Twitter and Shopify are already using it to help them in their commitment to reducing emissions. The substantial funding raised by the company will be used to accelerate hiring, and to improve the set of tools it provides for businesses to run effective climate programs.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 3 rounds)
Feb 2024
$100m
SERIES C
Feb 2022
$70m
SERIES B
Total funding: $184.7m
Company HQ
SoMa, San Francisco, CA
Leadership
Taylor Francis
(Co-founder)Worked on Atlas at Stripe. Former Partner with the Dorm Room Fund.
Christian Anderson
(Co-founder)Former Head of Merchant Intelligence at Stripe. Kicked off Stripe's climate commitment.
Avi Itskovich
(Co-founder)Former Software Engineer at Stripe. Previously a Software Engineering Intern with Airbnb and with Facebook.
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