Growth Marketing Product Manager, Unison Home Ownership Investors

• This role is ideal for someone who thrives at the intersection of marketing, product, and analytics, and who has a passion for building scalable, data-driven acquisition and engagement pipelines
• 5+ years of experience in growth-focused product or marketing roles, ideally in fintech, mortgage, or consumer lending
• Proven track record of optimizing digital funnels and lifecycle journeys across web, email, and content channels
• Hands-on experience running SEO, content marketing, and performance-based acquisition strategies
• Proficiency in analytics tools such as Google Analytics, Amplitude, Mixpanel, and SQL
• Strong grasp of conversion-oriented content strategy and marketing funnel architecture
• Comfortable collaborating with cross-functional teams in technical, creative, and compliance functions
• Agile, test-and-learn mindset with a bias toward experimentation and iteration

Desirable

• We’re looking for a Growth Marketing Product Manager to own the end-to-end digital funnel strategy for Unison’s mortgage lending platform, from top-of-funnel awareness through conversion, retention, and upsell
• You’ll lead initiatives across SEO, paid media, content strategy, referral programs, application funnel optimization, and retention efforts
• Working cross-functionally with Marketing, Engineering, Analytics, Legal/Compliance, and Sales, you’ll turn insights into experiments, and experiments into measurable business outcomes
• Own the digital growth funnel roadmap from awareness to conversion and upsell, including SEO, paid acquisition, email, referrals, and onboarding flows
• Design and manage content-led acquisition pipelines, including blogs, guides, webinars, and nurture sequences
• Create, execute, and analyze A/B and multivariate tests to optimize landing pages, email flows, and key conversion paths
• Partner with Marketing and Engineering to build scalable automation and tracking systems that drive funnel performance
• Define and monitor core growth metrics including conversion rates, application completion, referral lift, and upsell rates
• Collaborate closely with Legal and Compliance to ensure growth strategies are aligned with advertising and disclosure requirements
• Translate data insights and testing results into strategic recommendations, and execute rapid iterations to improve results
• Work across Sales, Content, Analytics, and Product teams to align growth efforts and deliver integrated user experiences