Vice President of Corporate and Product Public Relations, ServiceNow
Americas
$279.6-475.3k
Variable/incentive compensation
2-5 days a week in office (Santa Clara, CA)
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$279.6-475.3k
Variable/incentive compensation
2-5 days a week in office (Santa Clara, CA)
1001+ employees
Company mission
To transform IT to revolutionize the enterprise.
Role
Who you are
- 15+ years of progressive communications and public relations leadership, with significant experience in technology, SaaS, or high-growth enterprise software
- Demonstrated success leading both corporate and product communications functions, with the ability to integrate them into a unified regional strategy
- Deep familiarity with the Americas media landscape across US, Canada, and Latin American markets; cultural fluency required
- Experience with financial and earnings communications, M&A, and executive transitions
- Proven crisis communications experience with the ability to move quickly and decisively under pressure
- Bachelor's degree required in Communications, Journalism, or a related field; advanced degree preferred
- Track record of building and scaling high-performing, diverse PR teams in matrixed, global organizations
- Demonstrated fluency with AI-powered communications tools and a track record of applying them to improve team productivity, content quality, and decision-making
- Ability to influence senior stakeholders and cross-functional partners without direct authority
- Experience managing external agencies and large communications budgets
- Extensive media network across top-tier technology, business, and financial press in the Americas
- Exceptional writer and storyteller, with the ability to translate complex AI and platform technology into narratives that resonate across audiences
- Deep fluency in AI, cloud, and enterprise software trends, with the ability to position ServiceNow's products in a competitive landscape
- Comfortable operating at the executive level while maintaining the ability to roll up sleeves and drive hands-on execution
- Strong business acumen, with the ability to connect communications strategy to commercial outcomes
- Skilled scenario planner who anticipates reputational risk and acts proactively
What the job involves
- ServiceNow is looking for a Vice President of Corporate and Product Public Relations to lead all earned media strategy across the Americas, spanning the United States, Canada, and Latin America
- This is a senior executive role with enterprise-wide accountability for how ServiceNow is perceived externally as an AI leader that makes the world work better
- Reporting to the Chief Communications Officer, you will own the full PR agenda across corporate reputation, product storytelling, executive visibility, and crisis and issues management for the Americas region
- You will lead a high-performing team of PR professionals, manage agency relationships, drive AI tool use, and serve as a strategic advisor to executive leadership, including the CEO, on all matters of public narrative
- This role sits at the intersection of corporate and product communications, requiring someone who can connect financial momentum and brand reputation to product innovation and market positioning in one coherent voice
- Own and execute the integrated PR strategy for the Americas, aligning corporate and product narratives across US, Canada, and LATAM markets
- Build and scale a high-performing PR team, setting clear performance expectations, coaching talent, and fostering a culture of accountability and creative excellence
- Leverage AI tools and emerging technologies to drive smarter, faster communications and set the standard for how the team works in an AI-first environment
- Manage agency relationships across the region, including scope, performance, and budget
- Develop annual operating plans, budgets, and KPIs tied to reputation, share of voice, executive visibility, and business impact
- Experience in a Marcom function that embraced leadership across both the marketing and communications functions
- Lead development and execution of corporate PR strategy that positions ServiceNow as a market leader in AI-powered enterprise transformation
- Drive proactive media outreach across top-tier technology, business, financial, and general press in the Americas
- Own regional financial communications including earnings support, investor narrative alignment, and regulatory disclosures, in partnership with Finance and Legal
- Manage issues and crisis communications with speed, poise, and rigor; maintain regional crisis playbooks and lead scenario planning
- Build and execute product PR strategy across ServiceNow workflows, the Now Platform, and AI and GenAI offerings, tying product launches to broader corporate and market narratives
- Partner with Product, Marketing, and Sales to drive integrated launch and go-to-market campaigns that maximize coverage and audience engagement
- Translate complex technology into compelling, accessible stories for business and technology media across the region
- Develop press materials, messaging frameworks, and content that clearly articulate product value, customer outcomes, and competitive differentiation
- Earn credibility and trust, and serve as a trusted strategic advisor to the executive leadership team on reputation management, narrative positioning, and external communications
- Build executive public profiles for regional and global leaders through strategic media placements, speaking opportunities, and thought leadership
- Prepare senior executives for media engagements, including message development, briefings, and coaching
- Build and maintain strong relationships with editors, reporters, and influencers across tech, business, and industry media throughout the Americas
- Craft and drive multi-dimensional narratives that connect ServiceNow's corporate vision to product innovation, customer success, and business impact
- Serve as regional spokesperson when appropriate
- Track, analyze, and report on PR performance using data-driven insights to continually refine strategy and demonstrate business impact
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7,700 customers, including 85% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in the upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15B, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Generous family leave
- Matched donations
- Annual learning stipends
- Flexible PTO
- Competitive retirement plan
- Paid volunteer time
Company HQ
Santa Clara, CA
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