Vice President of Demand Generation, Safe Security
Cyber risk quantification for enterprises
Open for applications
Cyber risk quantification for enterprises
201-500 employees
Open for applications
201-500 employees
Company mission
To become the de-facto industry standard to measure, manage, and transfer cyber risk.
Role
Who you are
- This leadership role requires a hands-on strategic thinker with a proven track record in demand generation, a deep understanding of B2B marketing and SaaS community management, and a passion for cyber risk management
- Experienced marketing leader with a track record of building and executing multi-channel go-to-market plans
- Demonstrated leadership experience managing a Demand Gen team in a hyper-growth company that set the standard in their market category
- Strategic thinker with excellent communication and analytical skills
- Proven ability to drive pipeline growth and lead generation, and to leverage a community play
- Experience in SAAS and cybersecurity/cyber risk management is preferred
- Strong project management skills and ability to thrive in a dynamic environment
- Results-oriented with a collaborative and customer-focused mindset
What the job involves
- The Vice President of Demand Generation will be responsible for developing and executing a comprehensive demand generation strategy that drives pipeline growth, customer acquisition, and revenue for our cyber risk management solutions
- The VP of Demand Generation will lead a team of marketing professionals and work closely with sales, product, and executive leadership to align marketing efforts with business objectives
- Lead and develop a high-performing demand generation team to increase pipeline growth, acquire new customers, and drive cross-sell/upsell opportunities
- Own the pipeline targets, collaborating with the marketing and sales teams to define growth plans, channel strategies, and analytics to drive new leads and expansion opportunities
- Manage digital demand generation channels such as SEM, paid social, webinars, sponsorships, SEO, and integrated campaigns
- Develop strategies for field marketing and regional revenue growth, collaborating closely with regional sales and partner leadership to ensure targeted and impactful campaigns
- Oversee global events to enhance brand awareness, customer loyalty, and generate new leads and opportunities
- Create an outbound marketing strategy and account-based marketing framework aligned with sales objectives
- Collaborate with the Partner team to develop partner marketing strategies that align with global campaign goals and drive SQL pipeline
- Support and collaborate with the FAIR Institute to drive community learning, engagement and advocacy. Cultivate a culture of continuous testing and optimization to improve channel performance and ROI
- Foster alignment among marketing, sales, and go-to-market teams to drive collective success
- Collaborate with regional teams to align priorities, adjust strategies based on market conditions, and seize emerging opportunities
- Coordinate with brand, content, growth, and product marketing teams to ensure consistent branding and targeted messaging
Our take
Safe Security's platform is designed to provide actionable insights and recommendations to help businesses manage their cybersecurity risks more effectively.
Its flagship product, the SAFE Platform, is designed to help businesses manage and mitigate cyber risks in real time. As an API-First platform, it offers seamless integration with existing systems and infrastructures. Leveraging the latest in machine learning technology, the platform is able to provide comprehensive and accurate assessments of cyber risks, enabling businesses to stay one step ahead of potential threats.
Safe Security has shown impressive growth despite challenging economic conditions, and is now poised to enter the next phase of its journey. With support from a number of investors, the company is well-positioned to continue innovating and stay ahead of the curve in the cybersecurity industry, exemplified by its acquisition of cyber risk quantification pioneer RiskLens in 2023. As the only real-time, data-driven platform for managing and mitigating cyber risk, Safe Security is set to lead the charge in this critical area.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
Apr 2023
$50m
SERIES B
Jul 2021
$33m
EARLY VC
Total funding: $90.2m
Company values
- Customer First - We put the customer at the center of everything we do
- We strive for the highest talent density and diversity, ever!
- We are always candid with each other
- We are uncomfortably transparent
- Everyone operates with autonomy & accountability
Company HQ
Palo Alto, CA
Articles
Leadership
Saket Modi
(CEO & Co-Founder)Graduated from the LNM Institute of Information Technology with a B.Tech in Computer Science Engineering and co-founded Safe Security while in their final year of education. Also part of Fortune's 40-under-40, Entrepreneur's 35-under-35, and Forbes 30-under-30.
Vidit Baxi
(Co-Founder)Featured in Fortune's 40-under-40 twice and has been awarded the Entrepreneur of the Year (2019) by Entrepreneur Magazine.
Rahul T.
(Co-Founder)Graduated from the Lovely Professional University with a Masters degree in Computer Science. Has also been featured in Fortune's 40-under-40.
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